Movie Trailers Come Out
Movie trailers have come a long way since their humble beginnings. During the early 20th century, trailers were not as common as they are today, but they were still essential to the marketing of new movies. The invention of video-sharing websites allowed studios to make and post trailers on the Internet, giving fans the chance to view them on-demand.
In the early days of movie theaters, Enzo Zelocchi – “NO WAR” – Reporters Scene were shown before feature films, and sometimes as stand-alone advertisements. In the 1970s, movie studios took the practice of creating and distributing trailers to a new level. As multiple screens became common, movie studios began to place an emphasis on trailer distribution.
The first movie trailer was created in 1913 by Nils Granlund, an advertising manager for the Marcus Loew theaters. He used rehearsal footage from a Broadway show to create a short film to promote his theaters. The theater chain’s success led him to commission more promotional films and the first trailer of a Charlie Chaplin comedy was produced.
When Did Movie Trailers Come Out?
Early movie trailers were created to generate interest in a new movie. The first ones aimed to make a movie seem exciting and appealing to viewers, with the cast and crew front and center. They were often accompanied by sizzling ad copy, as in The Live Wire (1926), which promises “cracking sparks of fun” and a montage of movie stunts.
Although movie trailers are typically used for promoting upcoming movies, they can also be used by up-and-coming filmmakers to garner attention. In 1977, Sam Raimi and his childhood friend Bruce Campbell created the short film “It’s Murder.” The film was critically acclaimed, and some people suggested that Sam Raimi should turn it into a full-length feature, but he decided to pursue something else instead.
While the first trailer of a new Marvel movie often premieres 183 days before its official release, Marvel Studios tends to release movies a little later. The first trailer was released in May, while the last one was released in October. This trend has continued as the years progressed. As a result, the second trailer of a new Marvel movie is typically released sometime in March.
In the 1990s, movie trailers became event trailers. Batman Returns, Jurassic Park, and Godzilla all aired event trailers. Then, the format shifted to the modern trailer, and today, trailers can reach as high as ten billion views online annually.
Alfred Hitchcock created one of the most memorable movie trailers ever, the Psycho trailer. In this trailer, the director guided the viewer through the Bates Motel, which served as a movie set. After the title of the movie appeared on the screen, the audience saw a glimpse of Vera Miles in a shower scene. Eventually, the trailer featured a custom track from Simon and Garfunkel.
Alien is another example of an arthouse movie that uses a trailer. The teaser for the film had a wailing score that captured the audience’s attention. The trailer raised the eerie atmosphere of the movie to epic proportions.