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Category Archive : Business

5 Explanations for Stock Market Growth!

Although some people experience stellar results, while others discover far less profitable experiences, the US stock market is a major component of the overall US economy! What specific indices mean and represent and why they go up or down is often complicated. For more than the last 6 years (before the pandemic), we have witnessed unprecedented growth in stock performance. President Donald Trump often seems to point to these performances as proof of his superior handling of the economy in general. Yet many studies indicate, alone, that about one-third of Americans control (in terms of stock ownership) more than two-thirds of all the stock they own. Furthermore, detailed studies of many aspects of economic-related areas show that Trump’s so-called wonder economy parallels and is a continuation of the last 3 years of the Obama administration. With that in mind, this article will briefly attempt to consider, examine, review and discuss 5 possible explanations for the strength and apparent growth of the stock market.

1. Few options for investments/invest: With this record-low (or close to) duration/extended length, interest rates, other investment possibilities/vehicles, have lost much of their appeal, because bond and bank interest/dividend rates are so low . The Federal Reserve has also recently indicated that there are no plans to raise these rates and changed its guidelines for assessing inflationary risks/responses etc. As a result, investing in stocks has obviously gained its appeal!

two. Capital Gains Tax Advantage: Gains/gains, from stock gains, known as capital gains, are treated favorably by our tax code. This obviously makes these vehicles even more popular for some!

3. Look for growth, over time: Historically, investing in quality stocks over the long term has been a great way to hedge against inflation. This is very different from looking for speculation and quick money!

Four. Some smoke and mirrors: Beware of smoke and mirrors, especially when it comes to politicians playing politics, for their personal/political agenda/benefit and/or self-interest! There is a significant difference between a strong stock market and the economy as a whole, including jobs, job quality, inflation, and overall economic strength!

5. Risk/reward, and search for higher/better benefits: The reality is that stocks go up and down, and a smart investor considers overall risk/reward and their personal risk: tolerance, patience, understanding, and how it fits into the overall economic plan (personal financial planning).

Historically, stock prices and the stock market in general fluctuate! Over time, if used correctly and wisely, investing in them is a smart/wise component of your overall personal financial plan. However, the stock market is often not an indicator of the economy as a whole, nor its strengths and weaknesses.

The REAL cost of building and maintaining a business website

Having a website can be a wonderful experience. I have experienced the joy of owning and operating a brilliant website created and hosted by a genius. I have also experienced the misery of having a lousy website hosted by notorious scammers. So I’ve seen websites from both ends of the spectrum.

This article is to learn about all the costs associated with building and operating a commercial website. There are millions of Internet users who seem to believe that everything they see on a website should be available for free. This will set the record straight for these people to appreciate the costs involved in providing them with information. (Note: Rates will vary from provider to provider.)

First, a distinction: there are two basic types of websites:

  1. Personal – mom and pop type sites – several “family” style information pages
  2. Commercial – business sites – from one page “sales letter” sites to massive sites of several hundred pages.

For the purposes of this discussion, I will limit my comments to commercial websites only.

A business website has been described as the great leveler of business. You see, small businesses can compete on equal terms with giant multinational companies in what have been described as “niche” markets. That is, market specialist.

As I mentioned earlier, many Internet users expect all websites to provide them with information completely free of charge. After all, websites are really cheap to build and cost next to nothing to maintain. Or them?

Let’s take a look at what is involved and the typical costs:

First, you will need a phone line. No problem. Most people have them. The cost is variable depending on the country in which you live.

Next, you will need a computer. Again, no problem, most people have them too. They can range from several hundred dollars to several thousand US dollars depending on the make and model, its capacity, its range of features, and the like.

With a phone line and a computer, you’ll need an Internet Service Provider (ISP). An ISP will charge around $20 a month for Internet access. Broadband access will cost around US$750 per year, depending on your ISP.

Please note that so far we are only incurring the cost that the average browsing information seeker incurs.

To have a website, you will need to build it yourself or hire a specialist to build it for you. Obviously, if you don’t have the knowledge and ability to do it yourself, you’ll need a trained person to do it. For 15 or more pages (a reasonably sized website) you could pay around $1,500 US, often more.

So now you have a phone line, a computer, Internet access, and a website. Is there something else? Sure there is.

You will need a domain name for your website. This is so that it can be found by its Unique Resource Locator (URL) name. This is how people will be able to find you, through links to your name http://www.domainname.com. A domain name will cost you around US$10 to $20 per year to keep it registered.

Then there is the lodging. You will need a website hosting company to keep your site up and online for the whole world to see. This is where the site “lives”. It is where you are domiciled and can be changed by adding or removing pages. Hosting can cost you around US$200 to $300 per year. Yes, I know some people get it for much less. However, like everything else, if you want quality and performance, that’s the going rate.

Anything else? It is safe.

Now you can really spend some money. Now your website desperately needs what all other websites need: traffic, aka visitors. You can spend thousands, even tens of thousands on this if you want.

So, let’s add up everything so far:

  1. telephone line – standard variable cost
  2. computer – standard variable cost
  3. PSI – US$240 per year.
  4. website construction $1,500 to $2,500 (initial setup)
  5. domain name US$20 per year
  6. website hosting – US$200 to 300 per year
  7. website traffic US$ zero to infinity (as budget allows)

In short, without the initial cost of a telephone line or a computer, the minimum cost of a commercial site is in the order of US$1,960. That doesn’t take into account traffic costs. It also does not take into account an optional email collector or delivery system to send digital products automatically. These can add the better part of another thousand dollars per year to the costs. However, we will only count what are the basic annual ongoing costs listed above. These amount to around US$460 minimum.

I emphasize that these costs are conservative. Actually, a website owner can spend every penny he has on a commercial website. It is easy to do.

So if you’re looking to get your own website, now you know what kind of money you’ll need to fund it and keep funding it year after year. And we haven’t even talked about the cost of anything you want to sell yet or the time it might take to develop digital products that can be downloaded from the website to a consumer.

If you’re a web surfer who wants everything for free, now you know why everything just can’t be free.

Many website owners are very generous with what they offer for free. Just don’t expect to be given everything for nothing. If you do, your favorite site may be closed the next time you visit it. If you see something you want, buy it. Very little in this world is free: someone, somewhere, has to pay. Something is free for you only if you don’t have to pay for it.

Website owners can display this article on their own sites to explain why not everything can be free for the many visitors who expect just that. Perhaps it could be listed under a heading like: “Why can’t everything on this website be free?”

Now Joe and Mary Websurfer will understand the costs that the average website owner has to pay before making a single sale.

This article comes with reprint rights as long as no changes are made and the resource box below accompanies it.

Company formation in Dubai-UAE

The UAE has long proven itself to be an ever-growing economic hub with its state-of-the-art infrastructure, tax-free income, fair policy and regulatory framework, government initiatives such as Expo 2020, connectivity to all countries, and potential growth in the economic development. From ambitious tech start-ups to offshore companies to huge corporate giants, the UAE has become a prime choice for setting up business. The 2016 World Bank report states that the UAE ranked 31st in the global ease of doing business index and the Global Entrepreneurship and Development Index (GEDI) report ranks the UAE 19th in attitude, activity and entrepreneurial aspiration, marking the UAE’s focus on fostering entrepreneurship and economic diversification. .

However, it could be quite daunting to understand the country’s business ecosystem such as local politics and regulatory framework, visa process, culture, government legislations, finance and human capital, existing network and innovation platforms for a new company.

As pragmatic business consultants with an eye on execution, we help you implement your dream of establishing a business in the UAE with ease.

How to do company formation in Dubai, UAE?

Dubai is a prosperous city, so it is a very good idea to opt for business creation in Dubai, UAE as soon as possible. Simply put, the possibilities out there are limitless and you will be quite impressed with the amazing benefits that can come from something like this.

But that begs the question: should you go for company formation in Dubai, UAE on your own, or should you hire someone to do the process of company formation in Dubai? It depends on the type of business you want to do, and a variety of other factors as well. We can help you with the whole process!

Find the right business type to register your company in the UAE

When you choose to form a company in the UAE, you will have to choose a certain type of business. There are many types of businesses that you can choose from here. It can range from an LLC to corporations, subsidiaries, branches, partnerships, free zone FZCs and foreign establishments. Working with a team of experts will certainly help you a lot in that regard, so try to use that to your advantage. Once you find the right type of business, we’ll help you through the entire business creation process in no time.

Requirements for company formation in the UAE

The process of company formation in Dubai-UAE will require you to have a shareholding structure, not to mention that you will also need to meet some specific business license requirements. Minimum share capital requirements are also a crucial aspect here, so try to take that into account as well if you can.

Handle the legal hassle for business license registration in Dubai

Before looking for funds, you should think about handling any legal challenges. Company formation in Dubai, United Arab Emirates is a process that can be very tedious and legal challenges abound in this regard. This is why you should take your time to find the right solutions in that perspective. Fortunately, you will have no problem finding the best result here, as long as you have the right legal support.

And that is why it can be a very good idea to choose the best services for company formation in Dubai. It may be worth the effort, all you need to do is take your time and identify it in a meaningful way.

As you can see, our team will have no problem assisting you with company formation in Dubai and company formation in other emirates in the UAE. If you need any kind of professional service to go through a legal process in the formation of a company in the UAE, we will be happy to help you. We know how to handle all potential challenges and you can be sure that our team will be there to help you at all times. It’s a crucial aspect to focus on, and it can definitely work wonders in the long run. Company formation in Dubai, United Arab Emirates is a process that will be difficult to handle on your own, but don’t worry. We are here to help you deal with all these issues in no time. All you need to do is get in touch and we’ll be more than happy to help you with all of that!

List of Accredited Certification Bodies

Accredited Certification Bodies

There are over 120 accredited certification bodies in the world, and if you want to get certified by a certification body, you will need to check its list of accredited bodies. However, there are some differences between the list and the official UKAS list. There are differences in the scope and requirements of the bodies. A list published by the UKAS will be more comprehensive and will contain more detailed information.

An accreditation body will offer a declaration of compliance with a set of evaluated requirements. Accreditation bodies can certify all types of manufactured products and services. The process for the certification of products involves inspection of the manufacturing process and testing of samples. Accreditation also involves an audit of the company’s quality system. It is important to find an accredited body that meets all of the required criteria.

Accreditation also provides third-party verification of certification bodies. Accreditation ensures that a certification body’s systems meet the set requirements. It also ensures that a certification body’s work is competent, impartial, and meets specific standards. A list of accredited certification bodies can be useful in selecting an appropriate certification body. It is vital to note that a certification body will only be accredited if it meets specific criteria and is approved by the relevant accrediting body.

There are many different accreditation bodies that you can choose from. It’s important to remember that certification bodies that are not accredited are generally not operating in line with international standards. A list of accredited certification bodies can be found by consulting the ANAB’s directory. A list of accredited certification bodies will help you determine which certification body is best for your business. You should contact at least two or three bodies to ensure that your certification process is as efficient as possible.

List of Accredited Certification Bodies

The CFIA has implemented a policy that makes the list of accredited operators available to the public. You can filter the list by name, geographical scope, and standards. You can also search by category or location to find the right CB for your needs. You will find the certification body in your area. And when you find the right one for your business, it will be easy to get certified by them.

A good accreditation and certification body should have experience in the standards required by the organization. This is because businesses require multiple credentials as they grow and develop. Ideally, a certification body will be familiar with a variety of standards in the industry and should be able to adapt to evolving industry standards. In addition, a good accreditation body should be able to meet the requirements of various companies across the world. This way, certifications can be issued worldwide.

An accreditation body has to be compliant with the ISO 17011 standard. Usually, accreditation bodies are the ones that accredit the institutions that provide training certificates. Accreditation bodies include the PECB, the IRCA, and Exemplar Global (formerly RABQSA).

3 problems with the kitchen blender that you can solve yourself

Over time, even the best kitchen blenders will start to show damage. This is especially true if you use your blender every day to make thick smoothies. Today, in our throwaway society, we are quick to throw out a product at the first sign of a malfunction. Small appliances like blenders are usually not worth taking to a repair shop to have them fixed. But before you send your blender to the landfill and buy a new one, there are several quick and easy repairs you can do yourself. It’s worth taking the time to do these checks to see if you can get your blender working again.
 
leaks
One of the most common problems you’ll encounter with your kitchen blender is a leak. Even the highest rated blenders from blender reviews will start to have this problem eventually. The cause lies in the O-ring or gasket located at the bottom of the blender jar where the blade assembly and housing reside. Over time, the rubber gasket begins to wear out. If the blender leak is coming from the glass jar and not the bottom, then there is likely a crack in the jar and you will need to replace it. However, the leak at the bottom is likely to be the gasket. To inspect it, you will need to unscrew the blade housing from the blender jar and pull out the rubber o-ring. So you can look for leaks and tears in the rubber on this ring. This part is easily replaceable and only costs a few dollars. You can find it online or at most discount home or appliance stores.
 
defective blades
Another common problem with blenders will occur with the blades. In this case, the motor will start to work, but the blades will rotate too slowly. If this happens, the likely cause is something obstructing the blade assembly area. You will need to disassemble the assembly and clean everything thoroughly with a scrub brush. There is probably a buildup of food slowing down the blades. Soaking everything for a few hours in detergent will also help dissolve any food particles or dirt that have built up over time. Be sure to check your owner’s manual to make sure this is okay for your particular brand of blender. You may also want to add a little white grease or WD-40 to the bottom of the blade assembly (not the areas where you’ll be putting food, of course). If all of this doesn’t work, then you’ll probably need to replace the entire assembly, which can also be purchased online or at most appliance stores.
 
busted buttons
Another problem you may have with your kitchen blender is with the buttons or the control panel. Often the buttons will get stuck. This is probably due to food and drink falling into the button area and causing them to get stuck. Even if you take care and thoroughly clean the buttons and control panel, food particles will continue to accumulate over time. Many blender models will allow you to remove the control panel cover so you can clean behind it. You can use a toothbrush here to help you get to all the crevices. Some blender models will also allow you to remove the screws on the bottom of the unit and pop out the bottom area of ​​the case so you can access the buttons more easily. Be sure to check your owner’s manual if you need to do this. Often all your blender needs is a good cleaning to get the buttons working again.
 
This information should help resolve the most common minor blender problems. Keep in mind that often a simple repair or replacement will save you the expense of having to buy a new blender. It’s also much better for the environment to fix something rather than just throw it away.

Importance of a Quality Franchise Agreement

The franchise industry in India has seen strong growth over the last decade. Despite the economic downturn, the annual growth rate of the franchise industry in India has remained positive and currently stands at between 30% and 35%. The success story of franchising in India is a testament to the enormous potential and promise that India holds for the franchising industry.

In India, franchising has gained considerable popularity in many sectors, such as education and training, health care and welfare, information technology services, and in particular, the retail sector, including food and beverages. , fashion and lifestyle, etc. However, product and service franchising in India is still in its infancy, presenting interested foreign companies with a huge untapped business opportunity.

A rapidly growing middle class population with a rapidly growing disposable income and propensity to spend is one of the main reasons for the flourishing of the franchise industry in India. In addition, the entrepreneurial nature of the Indian population and the rise in brand and quality awareness among urban consumers provide another impetus for franchising in India.

Aside from a huge consumer base second only to China, exposure to international standards of goods and services, and availability of skilled, tech-savvy and relatively cheaper human resources, India has one of the fastest growing retail sectors. According to Business Monitor International’s India Retail Report for the third quarter of fiscal 2010, retail sales are expected to grow from $353 billion in 2010 to $543 billion in 2014. Combined, these factors present a huge business opportunity. lucrative for foreign companies that want to franchise their business, brands or their products.

Franchising is a relatively modern distribution channel that allows foreign brand owners to exercise a substantial degree of control over how and how their products or services are offered and sold to consumers. It ensures efficient and rapid cross-border market penetration for the franchisor, an opportunity to push their brand beyond the limits with minimal capital investment and risk.

In a nutshell, a franchise is a business model based on a license granted by one entity (the ‘Franchise’) to another (the ‘franchisee’) that allows the use/exploitation of the franchisor’s intangible assets, such as the brand/name commercial, business model and concept, image, marketing techniques and other intellectual property in order to make sales or provide services in a defined geographic location in exchange for a sum of money.

India does not have a consolidated legislation regulating franchises, although private sector bodies have been pushing for specific franchise legislation to be enacted. Some key laws affecting franchising in India include the Indian Contracts Act of 1872, the Competition Act of 2002, the Trade Marks Act of 1999, the Copyright Act of 1957, the Patents Act of 1970, the Consumer Protection Law of 1986, the Foreign Exchange Law Management Law, 2000, labor and tax laws.

Importance of a Quality Franchise Agreement

The ‘quality’ in any agreement, regardless of its object, is, among other things, essential to mitigate or avoid disputes between the contracting parties. The ‘quality’ of an agreement can be assessed on many parameters, including: clarity of purpose, holistic/gap-free character; unambiguous provisions/terms/conditions with no possibility of contradiction; form of presentation; and most importantly, enforceability.

A ‘franchise agreement’ is a contract between the franchisor and the franchisee that defines their relationship and the rights and obligations inter se.

‘Quality’ takes on even more importance in a franchise agreement due to the inherent business and operational complexities present in such agreements. A quality franchise agreement must affect the underlying symbiotic relationship between the franchisor and the franchisee.

A quality franchise agreement must guarantee clear, unequivocal and hermetic coverage of all critical issues, such as the roles and obligations of the parties, confidentiality and protection of intellectual property; payment terms and taxes; duration, renewal and termination; agency issues; post-termination issues; negative pacts; applicable law and jurisdiction (especially in international franchise agreements).

In addition, a good franchise agreement must ensure that quality control mechanisms do not blur India’s competition laws. For example, in certain situations, a provision that requires a franchisee to source products exclusively from the franchisor or any other specified entity may be considered anti-competitive and contrary to the provisions of the Competition Act 2002.

Naturally, the importance of a quality franchise agreement for a franchisor and a franchisee differs considerably, as explained below.

The franchisor’s perspective:

The importance of a quality franchise agreement for a franchisor cannot be stressed enough. Of utmost importance to the Franchisor is the protection of its brand, image, reputation, know-how, business concept and other intellectual property rights, as well as limiting exposure to potential risks and liabilities resulting from the conduct of the franchisee.

It is important that the franchise agreement is carefully drafted to ensure clarity of the franchisee’s duties and services, including in the areas of investment and infrastructure, adherence to specific operating guidelines to maintain consistency, reporting requirements, maintenance of the quality; annual market penetration goals; financial returns such as royalties and payment of fees, etc.

A quality franchise agreement must provide adequate safeguards and security against the franchisee’s misuse of the franchisor’s intellectual property rights. In addition, it must provide sufficient quality control mechanisms to the franchisor, including control over the franchisee’s managerial discretion, to enable it to control its business concept and protect its brand and reputation. Consequently, the franchise agreement must unequivocally and comprehensively address vital issues, such as the temporal and territorial scope of the license, the rights and property licensed, the nature of the license, the restriction of use of the rights and property licensed, quality control measures, including periodic audits to ensure compliance with the business concept, product supply, training, type of products to be sold under the franchise, etc. The business concept object of the license and the mode and form of operation must be clearly stipulated to allow the franchisee to adjust to it. However, the drawback of excessive control over a franchisee and the franchisee’s products is that the Franchisor may become liable for acts of the franchisee in third party claims. A quality franchise agreement should ensure that the relationship is principal to principal and that the franchisor is not responsible for the acts and omissions of the franchisee.

Another crucial issue for the Franchisor is the protection of competition by its franchisee. It is common practice to include non-compete covenants during and after termination in most franchise agreements. However, a quality franchise agreement, like any other agreement, should have a carefully crafted non-compete clause to ensure that it is legally enforceable and not a redundant term. Unreasonable post-termination non-compete clauses that are contrary to public policy and restrict trade would apply.

A quality franchise agreement must ensure that the franchisee fits the business concept. It must have strict provisions to deal with situations of non-compliance and non-compliance with the business format and brand misuse by the franchisee. In addition, the franchise agreement must protect the flow of income from the franchisee to the franchisor.

Issues related to governing law and jurisdiction, post-termination obligations to ensure protection against breach of confidentiality and intellectual property, inventory management are equally critical and must be properly addressed in a franchise agreement to ensure effective control and systematic business expansion.

The Franchisee Perspective:

‘Quality’ is as serious an issue for the franchisee as it is for the franchisor. Since the initial investment in the business is that of the franchisee, a quality franchise agreement is essential for the franchisee to capitalize on their investment.

For a franchisee, a quality franchise agreement should have clearly defined payment terms with no hidden fees or costs and a clearly defined area of ​​operation. You must protect the franchisee from infringement of the intellectual property rights of others due to the franchisee’s use of the franchisor’s intellectual property. In addition, the franchise agreement must allow the franchisee to take full advantage of the brand and other intellectual property rights authorized by the franchisor and ensure continuity of supply (where applicable). Therefore, a well-defined and clear business concept and format is as important for the franchisee as it is for the franchisor. It helps the franchisee to avoid implementation problems and ensure the profitability of the company. A quality franchise agreement should allow the franchisee to obtain maximum support for the implementation of the franchisor’s business concept through training, updating of concepts and evolving technologies, etc. The relationship between the franchisor and the franchisee must be that of independent parties and the agreement must be carefully drafted to avoid an inference of agency.

Therefore, a quality franchise agreement is the fulcrum on which the success of a franchise rests, which in itself underlines the importance of “quality” in franchise agreements.

Seema Jhingan

Importance of office renovation

Some see office renovation work as a daunting task, others find it a financial burden. But the fact is that, for a business to grow, the constant renewal of offices is essential and necessary to maintain that growth. Instead of treating it as a burden, office renovation work should be seen as a sign of things to come. Actually, office renovations are worth celebrating because the need for renovation means that your business has progressed enough to make the current style and design obsolete. Once you’ve made the decision to start renovating your office space, you can start thinking about layouts and designs. Even on a tight budget, professional advice can go a long way in creating a whole new office space.

Your office floor represents the most used product in the entire neighborhood, so naturally it wears the most. Even the best and most expensive carpets and mosaics would disintegrate during certain periods. When it comes to renovation work, it is definitely advisable to replace the carpets and tiles to ensure a fresher and livelier environment. Although it can cost a significant outlay, replacing carpet is definitely worth it in the long run.

A new spray of paint or a change of wall decal can liven up your workplace. The surrounding walls can play a very important role in determining the atmosphere of your office. A color change is essential to follow changes in color trends. Different parts of the office can be painted with different themes depending on the relevance of the work. Adorning the walls with art and decorations can also have a big impact on the overall ambience.

Furniture can easily become outdated and office furniture is no exception. Daily use can cause typical wear and tear on office furniture. Fabrics can rip and stain. If your renovation budget allows you to refresh and replace all the furniture with a new set, then you should not hesitate to give your office a new look. However, if you’re on a tight budget, then a simple fabric reupholstery or furniture repair can go a long way to making a noticeable impact.

Your interior designer should also give you solid recommendations on your new office design should any changes need to be made. There are countless ways to rearrange office furniture and appliances to create a more welcoming work environment. Partitions can also be placed to divide different areas for separate purposes. By organizing cubicles and furniture cheaply, you can potentially save a lot of unused space. Less space means less coverage, which would indirectly mean lower maintenance costs. Unused spaces can be closed off for storage or temporarily partitioned should the need arise for future use.

Good interior design is recommended to create a harmonious and cohesive work environment. It’s important to note that it doesn’t hurt to pay more for a more reputable renovation company with a respectable portfolio. These types of companies usually have international recognition as they comply with ISO standards. These companies are reliable and responsible in the sense that they use quality materials for the renovation at a reasonable price. They may also be able to provide you with helpful tips on how to remodel your office to benefit your business. Good office renovation companies know what their clients want and set their priorities to meet their clients’ demands. Maintaining good customer relationships is important because you may never know when you need another makeover for your office.

From WIIFM to WIIFU: Effective Communication for Your End Users and Stakeholders

From large public companies to small private companies, thousands or even millions of dollars are spent annually on marketing. However, marketing is by far the most difficult business activity to measure return on investment (ROI). In today’s multimedia world, businesses have a plethora of marketing tools to take advantage of, but many of us may feel like we can’t even keep up with the latest news, let alone integrate the newest technology into marketing efforts and marketing. current marketing strategy.

Marketing, by definition, means creating a favorable condition for sales. Your ultimate goal is to convert prospects into end users, consumers, or customers. Also, customer loyalty activities are necessary to retain your customers. For years, marketers have used the “what’s in it for me” approach as the primary way to communicate their message through print and digital media (such as online advertising, social media, video, etc.). But does that approach consistently create a pull effect (ie, draw your customer to you)? Are you considering whether or not your marketing includes a positive social impact message?

So what does social impact mean? According to Rachel Bellow and Suzanne Muchin, partners at ROI Ventures, it stands for “social intent; an intended effect on society that has progressive consequences for social justice, access, equity, opportunity, environmental issues, but not politics.” Environmental issues refer to those efforts focused primarily on the marketing environment of the human experience, human behavior, and its sustainability. For example, Groupon and Google are putting power in the hands of their end users, thereby creating social impact. So it’s a good idea, as a first step in marketing planning, to think about the positives. Social impact of your products or services.

Most entrepreneurs start their businesses with the intention of earning more money and becoming financially independent. But most of them also have a great passion for doing good deeds for our society. (It seems that in today’s world, people want to matter more, and they want their products or services to matter more.) When money and meaning finally meet at that crossroads, people demand more from producers and expect more from those they love. to buy. It is the ultimate benefit for both buyers/users and suppliers, whether they are publicly traded companies, non-profit organizations, government suppliers, or small businesses.

Have you considered adjusting your communications to include “what’s in it for us?” What positive social impact does it bring to the market? Bellow and Muchin at ROI Ventures, top experts helping innovative entrepreneurs, philanthropists, policymakers, universities, and nonprofits, offer social impact branding strategies for companies poised to make a positive social impact. Bellow and Muchin started ROI Ventures in 2007 and have experienced rapid growth in the field of social impact communication. Here’s an example of his work:

What can you learn from a profitable, fast-growing, but intentionally socially conscious company to create brand permanence that ultimately helps its suppliers and end users?

  • Business model alignment begins with your passion and purpose. This means taking a good idea to a great idea and helps create wealth for both owners and society.
  • Use both vertical and horizontal niches to expand the market. Bellow and Muchin apply a niche concentration on social impact communication. They apply that niche horizontally for for-profit, non-profit, and small businesses. In addition, they apply this strategy vertically in marketing messaging and brand services for integrated marketing and communication.
  • The CHANGE of the norm. The output of your products or services plays a role in how human behavior affects a movement. The change will happen if you have the correct message. As a result, there is an effective attraction of your end users who are looking for you.

Regardless of the marketing tools you use to get your message across, you need to consider the social impact of the message or content. However, “what’s in it for us?” But it goes beyond communication: your intellectual property or know-how can be packaged in a way that leads to the creation of positive social footprints, further expanding the reach of social impact. That is your return on investment in your communication and marketing.

How to formulate the correct gift certificate wording

Wording a gift certificate (also known as a gift voucher) is hard to get right. There are some required items and some optional items that you want to include in a gift certificate. In addition to these standard elements, you may consider including some legal mentions to impose certain restrictions on the use of your gift certificate.

Mandatory elements

When submitting a gift certificate template, be sure to include the following elements:

  • your company name
  • Recipient’s name
  • value of the coupon (in dollars or in your local currency) or service provided. This is the most sensitive element of the certificate. In particular, you don’t want the customer to easily change the quantity! So it is better to have it printed instead of writing it manually.
  • certificate serial number. A serial number is important for a number of reasons, notably to fight fraud and keep track of gift certificates you have issued. By giving each gift voucher a unique number, you can easily check that it has not been modified when the customer wants to redeem it. For example, you can have a tracking record that associates the serial number with its value, issue date, and customer name.

Some optional items

  • buyer’s name: probably a required element for most vouchers!
  • personal message: this is a very nice way to personalize a certificate, giving the purchaser the ability to add a personalized message for the recipient.

Legal mentions

  • restriction for a certain type of service/product: if you want to offer a certificate for a specific service, mention “valid only for service X” or “to be used in the purchase of X”.
  • no monetary value. This will protect you against customers willing to redeem the certificate for cash (people will try to do that!). Mention “no cash value” or “not redeemable for cash” on the certificate.
  • non-transferable: If you want the certificate to be redeemed only by the person named on the certificate, mention “non-transferable” on the certificate.
  • certificate expiration: this might not be legal in your state/country. Consult your legal regulation or attorney for this. If it’s legal, you may want to include a certificate expiration date to avoid having certificates lying around for years. One year from now is a good default. Mention “expiry date: 2012-03-17″.

Now you know what elements are important to creating good gift certificate wording, so work through a gift certificate template and mix and match the different elements until you’re happy with the result.

How can a marketing coach use storytelling to close a sale?

If used during a sales presentation, telling customers stories can be a powerful rapport-building tool or it can blow up in your face.

Read on to find out why…

Storytelling is a powerful tool for building relationships with potential customers. The reason most people don’t make the most of it is because most people tell horrible stories that they think are really interesting.

I’ll give you a quick example quoting both ways.

Let’s say you decide to tell a story that you think will break the ice between you and your prospect. If you can recall telling the story and the response was, “You know something like that happened to me, except I had twice as many cars on the road that collided.”

So her story meant nothing, or worse, did more harm than good.
Most likely they weren’t even listening.

That’s the kind of story: the story that you haven’t tried in front of someone, trying to communicate, how do you communicate it. People often tell stories at a sale because they’re not sure what’s necessary for the sales presentation.

On the other hand, stories can work to your advantage.

Storytelling dates back to tribal culture, when before recorded history, storytelling was used to teach lessons, entertain, and preserve historical accounts.

Even in contemporary times, most people love a good story.

When you’re building relationships or trying to make a sale to a customer, stories humanize them, especially if you tell a story that’s especially relevant to the person and is often self-deprecating in humor.

In other words, put yourself in!

I tell a story and if it bothers me; I have to confess that this is how I made a lot of sales when I was in face-to-face sales for advertising. I did a lot of self-critical stories.

They were very short stories, tight, 2 minutes. Shorter stories make the listener less likely to get bored, especially if they have really cute and great endings, all very true and very real.

If you, as a marketing consultant, want a quick way to build rapport with customers, learn how to tell a good story. You will move far ahead of the competition, and may even build a lifelong relationship.