YouTube has made video publishing a great way to earn money and also promote your business or service globally. It has gained significant popularity as high-quality video recording has become less expensive. All you need these days is a decent standalone camera or a good smartphone and you can create some images to compete with big-budget videos. It’s all about creativity and a good angle to generate a response from potential viewers.Startup
Before you start imagining yourself as the next Danny Boyle, you better find out what kind of video you want. Are you looking to earn direct money or are you looking to use your video to promote engagement? Sometimes it is common to do this for both reasons. What and why you film and post on YouTube determines the type of content in your uploads. In view of the direct or indirect income from your video, it is clear that the measure of success is the number of views and shares that your video can garner. So what goes viral? We can never really predict what it will do, but based on past trends we can make some educated guesses. Even if your video doesn’t become a worldwide hit, you can still cash in on your camcorder income and a little extra cash for your troubles.
Depending on the goal of the video, you can generate interest by presenting facts in an authoritative way to keep the viewer informed or curious, and add external clips that relate to your topic when appropriate. If you go for a casual and light-hearted approach, keeping your video entertaining and fun, while remaining related to your business area, is key to your success. Use informative or “how-to” tutorials presented with a wry attitude to increase your audience figures. Humor is always a good angle. There are quite a few free video editing tools that could make good graphics for your clip, the text sliders and built-in audio are easier to create and add than you might think. A video review works well for direct sales or promotion if it is well structured. Short, sharp and fast is the way to go. Remember, online viewers have a very short attention span. You have the first 8 seconds to keep the viewer in your space. Start off with a bang and stay interested by editing any irrelevant parts.
Sell! Sell! Sell!
If you sell a product or service, it is worth getting customer testimonials that can be embedded on your website. It goes beyond text testimonials, as anyone can make a fictitious one in seconds. This will not only improve your representation on YouTube, but it will also be useful material that can be edited at your other company – a video ad!
If you’re introducing a new product or service, you can record an instructional video to go along with it, giving both your business and your new device a boost. Editors and authors do it all the time. Provide useful information on the topic your product relates to. Tell your viewers things they don’t know and then introduce your product without too much effort.
The razor club dollar clip is still trending as the benchmark of all YouTube commerce-focused videos. A total cost of $ 3,000 and some unemployed staff members helped Michael Dubin garner more than 5 million views and a massive $ 1.00 razor bar sales volume. It’s an example of what your imagination can do to get your message across. It garnered a huge fan base, but also gaining a 3% conversion from global sales is nothing short of genius. See the success of Dollar Shave Club.
As a good starting point, make a fun business video that shows your company culture or a typical customer scenario. Showing images of your busy work environment, fulfilling orders, or demonstrating the benefits of your business would take entertainment or impact to transform a viewer into a 10 or 20. A good video is only great for a single viewer to respond or engage. But to go viral it has to be funny, controversial, or very informative. A video that your viewers share on social media is what you want. That is the true meaning of a viral attack transmitted by those who are exposed to it. We advise that controversial traffic be left to marketers or those who are just looking for a crowd of viewers and nothing else. It can produce risky results.
For those of you new to posting to YouTube, it’s probably best to be yourself. Make sure to present your unique sales pitch. As tempting as it is to hire a glamorous blonde as a spokesperson, this tactic is often successful in turning people off, so put real people in front of the camera and let your clients see that you can be trusted. Successful videos that have worked like a dream for creators are often makeup artists, business trainers, quirky retailers, and entertaining web companies. Music has also enjoyed a commercial exposure on YouTube, and we are not talking about a great artist or record label. Dub FX was a dub player practicing for a few pounds in Camden and other similar European streets. Footage of her performance on YouTube reached a huge number of views, and now let’s say she was baptized at Glastonbury.
Click and buy
New media technology is not sitting idle, especially when it comes to finding ways to create direct sales as you interact with the media. Some started the idea with product placement while watching a clip on YouTube. You can now click on a highlighted item in the videos and purchase the item through the click link. The setup is much cheaper than when the technology was in beta a few years ago. You can get the show to run on your £ 20 YouTube video for a monthly package. A good way to more or less set up a YouTube store is to have a scrollable catalog with audio commentary and some interesting images to keep the viewer interested. Your content should grab the viewer’s attention and keep it there. If it’s all about fashion, talk about trends, tips, and styles, include weird celebrity pictures, and then show off your items. The same goes for services. You may have scrolling text that is clickable as you present your unique service. Order now, reserve your spot, and other call-to-action phrases can get you some direct income.
Ranking and AdSense
YouTube is a lot of vitamins for health from Google. Search engines and web rankings for your web presence can do wonders for surfers’ engagement and commerce. Once you’ve uploaded your video, be sure to enter a title, description, and tags. Once you’ve managed your keywords and set up sentences with supporting descriptions, you’re on your way to getting a little traffic boost courtesy of Google. Your video should have a few hundred views if you take advantage of strategic links and spread the word on your social network or from your website. Your video should start showing up on Google, based on the back of your key sentences. Website clicks enjoy a healthy percentage of searches for videos commonly connected to YouTube. Therefore, the ranking of the page with the help of your video on YouTube is worthy of great consideration. Do your homework with how AdSense works and the income from here can be realistic and consistent. YouTube makes payments to a Google AdSense account, and once you are fully enrolled in the program, you can also turn on Google Ads next to or above your videos. This can generate additional income through pay per click and affiliate earnings, and all you have to do is keep your video content up to date and enjoy the earnings. Besides direct payment, there are other ways you can build your YouTube reputation to develop other sources of income. You may be selling some products on eBay or need to attract more visitors to your income generating blog; it makes sense to include a link to your site. You can interact with other companies in your industry and offer to endorse their products in your videos, for a commission of 5-10% on top of what YouTube pays you, or simply participate in an affiliate association. Do this without the broker affiliate companies and your commission is yours alone.
The partner program
The Partner Program is where your videos really start to work for you. Once you become a member, you can expect to earn around $ 2.50- $ 5 (£ 1.56- £ 3.13) for every 1,000 views of your video, and while this doesn’t sound like much at the moment, if you manage to create the next viral sensation that attracts millions of views, you can expect to earn quite a bit of dotcom for your hard work. Consider making money selling scrolling text embedded in your video. A certain number of viewers is all the proof necessary to have a platform for a related business to take an interest. Product placement and as part of the content is an effective means of promoting the business of a paid advertiser, large or small.
Make your uploads unique and positively different and you are sure to gain a dedicated fan following. Video marketing is not a get-rich-quick scheme and, to some extent, it can be unpredictable; patience and careful planning should help. It can be a lot of fun to make the videos, and once they start to earn for you, they will likely continue to do so month after month. Feed your fans, present videos of others that have some kind of connection with yours. By the time you’ve created a library of 15 or more videos, you should be getting a good number of views per video. Once all of your videos reach a minimum of 1,000 views each, YouTube will surely contact you to ask if you want to apply to become a partner.
Posting videos on YouTube is a very public thing. Therefore, you need to be clear about the permission and terms to post a video. Play it safe and make sure you have permission where appropriate so you don’t find that your good work is not an exercise in vain. The images of situations in which you witness with your video are exempt in some cases, so it is a good idea to know what the parameters are for this. Make sure your video is not infringing on someone else’s copyright. Take a few minutes and read the YouTube guidelines. They are also there to protect their own good work from others; you should also know when your copyright interests have been infringed. Check out YouTube’s copyright tips and guide.. Earning money through YouTube has more options than we are used to. It’s up to you to gather catchy material and manipulate the revenue once the audience figures start to rise. It’s an open playground, let’s start filming.