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Do you create from the inside out or from the outside in? That question applies to both designing a space and creating your brand because the answer to both is the same. You must build from the inside out. But, like many of our clients who make the mistake of choosing paint color before anything else, we make the mistake of designing our marketing materials and building our website before we even define the brand. And a brand that connects with and engages people starts from within, with you and your passion.

Your brand must communicate your passion. When people visit your website, pick up a marketing piece, or hear your greeting on their voicemail, they should feel the passion behind what you do. Passion by definition is energy and people are always drawn to that energy. They want to get a piece of it, to experience it firsthand.

think about your passion. What inspires you about design? What moves you and stirs your soul? Be very clear about this because once you make that connection and incorporate it into your brand, both customers and prospects will take notice. They will feel that there is something different about your business and will be drawn to work with you.

Your passion is your calling. It is a reflection of the pure alignment between being and purpose. When you see someone living their passion, it’s contagious. My son’s music teacher of many years was a shining example of this. He taught music at the elementary school level, which for many music teachers is just a job. But it was obvious that for him it was much more. It was an opportunity to share his passion with the world around him. He gave these students much more than just an appreciation of music because he was living his passion. The children loved him and wanted to be near him. By sharing his passion with young and old alike, he engaged us all and left us energized and inspired. It could be said that what he did was with ease and pure joy. While he didn’t need a “brand” per se, he was a perfect example of how living your passion becomes your brand and draws people in. You said his name and people instantly smiled. That is what you want to create for your business through your brand.

Realize that your passion is very connected to your brand. A brand that stands out and resonates with your ideal customer starts from the inside out. Start with your passion!

Action steps:

What is your passion? If you find yourself hesitating to answer this or unsure of your answer, take the time to find out what it is. So many times we get so involved in the day to day that we lose sight of the passion that we carry inside. It is still there and always will be; you just need to make the time to connect with him. Make time for the things in your day that allow you to slow down and nurture that passion. Once you have a clear understanding of what you’re passionate about, make sure your brand reflects that passion. As you look through your website and marketing pieces, do you feel connected to the words and images? If not, your passion is not coming. Create a brand that speaks from your heart and is a reflection of your soul. You will connect with both leads and customers in a very powerful and lasting way.

In general terms, the term “shared office space” refers to a furnished and fully equipped office space that is ready for a quick installation for a business person who does not want to work at home or in a branch office. They are also called executive suites and business centers. The office will provide internet and telephone services, and mail services. When you use a rental location, you can provide a business person with a professional facility at a lower monthly rent than traditional office rentals.

Many times when such an office is rented, mail services, receptionist, business machines such as fax and copiers, and office furniture are included. There are even some that will offer services such as conference room accessibility and publishing or delivery services, in addition to other services. Leases are typically six to twelve months. Some may even offer a three-month rental agreement. Shared office space could also be when you lease a small space from a business or company that has more office space than you need. This is comparable to subletting and with this type of shared office, the company or individual could rent a group of offices within another company’s larger space or just a desk space. With this arrangement, you would share kitchen areas, conference rooms, and other facilities within the company or business.

Telecommuters can use an office type when they enter the office to get some work done. During the time they are there to work, the computer, desk and phone are theirs, but at other times these are all used by others in the office or company. This is a good situation for a free type of business. For example, when a healthcare professional from a different field shares space with another medical professional, one of the medical professionals will work that many days of the week and the other the other days. With this type of arrangement, the one who rents the shared office space for the days that the other medical professional is not working there, will not benefit from any services such as secretarial services. This type of shared office space can work for many different professional services.

Some of the advantages of shared office space can include quick occupancy, less need for support staff like secretaries, and all-inclusive monthly costs. These are the kind of arrangements that are especially attractive to start-ups and small business owners. With shared office space there are no big expenses for furniture and equipment.

Health literacy can be defined as the competencies of people to access, understand, evaluate and apply information to make health decisions in everyday life. Help people make healthy decisions in times when the lines between work and life are no longer so clear.

When people get sick, they seek the best possible treatments. But how could they know about those treatments if they weren’t provided with easy-to-understand information in the first place? Pharmaceutical companies develop countless drugs and devices to help people manage their condition, but only rarely are the ads presented in ways that educate the patient. By spending more time ensuring that all of their communications are clear to people of any educational level, pharmaceutical companies can improve health literacy.

Challenges faced with health literacy

According to the Office of Disease Prevention and Health Promotion (Health Communication Activities), more than one-third of US adults (77 million people) would struggle with common health tasks, such as following instructions on a prescription drug label or comply with childhood immunizations. schedule using a standard chart.1

A report released by the Institute of Medicine suggests that 90 million people, nearly half of the US adult population, lack the health literacy skills necessary to understand and act on health information and health demands. health system.2 Healthcare advertising has a long way to go before patients may find it easier to relate to and understand the information they receive from these businesses.

Current methods being used to market to people with health conditions are causing patient education to fall by the wayside. People find actors and models less relatable compared to real patients. If patients lack the health knowledge necessary to understand the advertisements, the information provided could confuse or misunderstand them.

“ONLY 12% of adults have competent health literacy“

The US Department of Health and Human Services reported that only 12 percent of adults have competent health literacy.3 Poor patient education could lead to poor management of chronic conditions and even cause mishaps. People may skip much-needed appointments or tests, lack the ability to manage conditions, be hospitalized frequently, and face higher health care costs. If patients are not aware of the questions to ask about their medication, essentially how the medication would act or react, they could experience negative outcomes.

Health literacy as a strategic marketing asset and corporate social responsibility

Health literacy can become less of a challenge if both pharmaceutical companies and health care providers take steps to educate their patients. The rapid development of different communication channels has made people seem omnipresent. This gives healthcare professionals access to a variety of communication channels (social media, blogs, community forums, patient education campaigns, etc.) to convey health information.

While there are many ways pharmaceutical companies can improve marketing through health literacy, the first step would be to start by writing information that is easy to understand.

“Simplicity is the ultimate sophistication.”

-Leonardo da Vinci

The use of technical jargon (in this case, industrial medical terminology) can interfere with health literacy because patients cannot understand the meaning of the words. Pharmaceutical companies must adhere to the local language and writing style to ensure that people know what they are doing when using a specific medical device or taking a medication.

Even the way information is presented can enhance understanding. The US Department of Health and Human Services suggests that text should be in at least 12-point font with little or no formatting, such as hyphenation or italics.4 Images and bullet points can be used to space information and Add meaning to your communication. Facts should be presented in short sentences and phrases so that patients do not feel overwhelmed when reading health literature.

Multi-channel marketing has its own set of challenges. Pamphlets and brochures offer short bursts of information in one place. However, when it comes to websites, most people have a hard time searching for information. If pharmaceutical companies are looking to expand their web presence and invest in various web marketing activities, it will be wise to design sites that are easy to use. These websites should have clear categories, keep the design simple, and use a variety of mediums.

Considering the explosion of information now available to patients, direct-to-consumer advertising is the best bet for pharmaceutical companies. By presenting information in an easy-to-understand way, pharmaceutical companies can increase patient education with their publication.

WHAT IS CONTENT MARKETING?

Content marketing is described as a strategic approach to marketing that focuses on creating and distributing valuable, consistent, and relevant content to attract a certain refined audience for profit in the consumer market.

Most of the leading brands hire people with content marketing courses to improve the brand of the product or service that is marketed in the public domain and it also benefits the companies by increasing sales, saving costs and getting more and better consumers with greater loyalty.

THE NEED FOR CONTENT MARKETING

Marketing has revolutionized today due to the digitization of almost everything that surrounds us. Mass media is intended to reach the specific audience for which the product or service has been served. Quality content is extremely essential for successful marketing along with a well-defined plan or strategy.

Different forms of content marketing like social media marketing, search engines publishing quality and consistent content, successful PR strategies, inbound marketing, etc. they depend on a proper content strategy that helps deliver the perfect content to a curated or mass audience.

Today everything is digital. Marketing for just about anything, be it politics, retail products or services, food, or academic books, etc. Everything is marketed effectively and almost free through social media platforms like Facebook, Twitter, Instagram, etc. Most of these social media websites and search engines show relevant ads according to the searches we do on the Internet.

STRATEGY FOR CONTENT MARKETING

Content marketing must be smart to grab the attention of the target audience for the service or product. Targeting the young on social media, the elderly through radio and television ads are some of the strategies for smart content marketing.

The content must be designed in such a way that it addresses the right audience in their mindset. Map the content to the product or service, and then try to use the right kind of content for the problem by mapping the buying cycle of people who have the specific problem and would be willing to venture into the product or invest in the service.

VARIETIES OF CONTENT

There are different types of content available suitable for different marketing strategies like vlogs, videos, advertisements, billboards, surveys, email newsletters, posts on social media pages like Instagram, Facebook, Twitter, etc., polls, podcasts, quizzes , outreach programs, photographs, predictions, news, etc.

Each option has its own benefits and can be used as the situation demands. The single main goal of marketing is to increase business revenue and there are numerous ways to achieve this.

Content marketing requires creative brainstorming from professionals who can analyze the mind and thinking of the consumer to decide which approach is best to capture their attention. Interactive and creative content will definitely help make a product or service successful.

Best SEO For Attorneys

SEO (search engine optimization) is crucial for any business, especially law firms. Not only is a high page ranking necessary for clients to find a law firm, but it can also increase caseloads. With more than a trillion searches conducted every day on Google, a high page ranking can lead to more business for a law firm. To make sure your website is seen by potential clients, you need to use the best SEO strategies for attorneys. These strategies are 100% organic, cater to your specific specialty, and will drive organic traffic to your website.

Legal websites face high competition, and a good Best Lawyer SEO Expert strategy requires substantial website content. Additionally, it is important to consider reputation management, which involves dealing with conversation about legal services in public venues. This strategy can involve incorporating public review websites that gather feedback from a variety of sectors. This strategy can give attorneys more confidence about the long-term effects of their marketing efforts.

SEO is an essential part of a law firm’s website, and it’s important to measure how successful it is. To determine how well a particular SEO strategy is working, it’s helpful to track your website’s key performance indicators, or KPIs. You’ll want to keep track of your website’s progress as well as the results of your campaigns.

Best SEO For Attorneys – Hire an SEO Expert

Developing strong backlinks is the best way to ensure the long-term success of a law firm. The right combination of marketing, advertisement, and backlinks will ensure a steady flow of business. To improve the visibility of your website on Google, you should take advantage of tools like Google’s Business Profile. These tools will help you manage your web presence and authenticate your website. Optimized Google My Business listing will help your firm show up in local packs.

SEO for attorneys can help you get your law firm website to the top of search engine results. However, the process is time-consuming and ongoing. By hiring an SEO specialist to increase your law firm’s website’s search engine performance, you can boost your revenue and make your law firm more visible. Increasing your visibility on search engines is essential if you want to attract clients.

The best SEO for attorneys involves keyword-rich copywriting and link-building strategies. Search engine optimization has long been around, but the World Wide Web has made it possible for everyone to tap into its resources. This means your site should have plenty of keyword-rich content. This will attract potential clients and increase your firm’s reputation.

One of the best SEO strategies for attorneys is to regularly blog. You should write informative content on a regular basis. The more often your lawyers post relevant content, the better the results will be. Keeping your website fresh is important for your SEO.

The number one threat to your information system security is the insider threat. Make sure your employees know how to work safely with computers. Failure to do so is a lack of due diligence on your part.

Here is what employees should know at a minimum:

What type of information does your company process?
What are the basic responsibilities of employees for information security?
What are the components of the organization’s password policy?
What are the best security practices that employees should follow?
What qualifies as a clean work area that supports safety?
What kinds of threats should employees be on guard against?
What are some common attack methods?
What actions should employees take when an attack occurs?
What are the company’s email policies?
What are the company’s web browsing and social media policies?

Your employees need to be aware of how raw data is processed to create insights and how your business uses it to make important decisions and profit.

Get it wrong and the company loses.

People who work for you and third parties who come into contact with your system should be viewed as potential threats. This is why an information security plan must be in place and everyone must be aware of it. Anything less is the equivalent of having your proverbial “ankle-length pants.”

Each employee is responsible for computer security and the guarantee of their digital assets. People who collect and process company data must be aware of all their responsibilities. Those who work for you must be conscientious and responsible.

Every person working in your organization needs to be security conscious and know what to do in the event of an attempted or actual attack. Anything less and your people will fail.

Everyone should know how to maintain a secure workspace, where sensitive papers are kept out of sight. Workers must know how to lock their keyboards to prevent bystanders from viewing screens and accessing terminals.

Everyone in the company needs to know how to create and maintain strong passwords or multi-factor authentication. Passwords should be complex and changed regularly. An organization-wide digital security program should be maintained and periodically evaluated.
Security-related policies must conform to best business and industry practices. They should be part of each employee’s security awareness training. For example, the people who work for you should know that off-site storage media must be properly scanned before being entered into your information system.

Your people need to be aware of common attack methods used by cybercriminals and others. A seemingly innocent request for information over the phone could be the start of a social engineering attack designed to obtain crucial information to get into the company’s system.

Email should be part of the organization’s policies to protect confidential information. Once again, having policies should be part of an organization’s due diligence effort to keep cybercriminals at bay and out of their system. Your workers must know how to handle the various situations that arise. Simply clicking on a malicious link could compromise your entire system.

Using social media platforms and surfing the Internet could open up multiple avenues for malicious users to get into your system. Your employees need to know what is considered acceptable practice when it comes to using Internet resources. Your company could be held liable, for example, if an employee wrote something derogatory about an ethnic group or if his assets could even be used for illegal purposes without his knowledge.

Maintaining the confidentiality, integrity, and availability of your company’s mission-critical information requires that those who work for your company have the tools to do so. Having a formal information security plan is a basic necessity. You are in real trouble and you have already lost the battle against cybercriminals if you don’t have a plan. And if you have a plan and your employees don’t know about it, the same is true.

You need to start treating IT security as a business process.

Search engine optimization specialists will likely advise you on effective tools to make your optimization easier. Fortunately, the Internet is home to thousands of tools that will solve problem areas on your website. The following are specific tools and SEO specialists commonly used and visited by many webmasters.

Google Analytics – This is an easy-to-use solution that analyzes a website’s traffic data. It is a free tool that tracks site activities such as pageviews, visits, pageviews per visit, bounce rates, and average time spent on the website. This tool covers three elements of SEO: search traffic, keywords, and content performance.

Alexa: uses toolbars that are installed in Internet users’ browsers. It has been well accepted by many webmasters for years due to its ability to measure the popularity of a website. Alexa could only promise accuracy for the top 100,000 sites.

KeyComplete – This is a tool that determines the keywords of competitors through their PPC campaigns. The good thing about KeyComplete is that it is an online tool with many useful features.

SEOmoz: SEOmoz has a lot of effective SEO tools that open a way for users to get insights from their competitors and get reports from big search engines like Google, Yahoo! and Alex. The tools also feature site error detection, traffic tracking, and keyword research.

Widexl – Widel has a link popularity tool that helps webmasters locate pages that are linking to their site. It also has a meta tag analysis tool that examines meta tags, keyword density, page load time, and others. Search engine saturation, another tool from Widexl, checks website links across six search engines, allowing comparison between competitors.

SEO Logs: SEO Logs has several free tools for SEO. Web Page SEO Optimizer and Keyword Difficulty Check are on-page SEO tools that analyze web pages to optimize for keywords. Keyword Difficulty Check measures how difficult a keyword is to rank in search engines. SEO Logs also includes Google tools that detect false Pagerank and produce valuable PR results. Other tools include Backlink Analysis Tool, HTTP Headers and Status Check Tool, Domain Age Check, Alexa Rank Comparison and AdSense Earnings Calculator.

Link Diagnostics – It is one of the popular link analysis tools available on the internet. It allows website owners to examine the link competition by providing the main details about the competitor’s links. The results will report the anchor text, PageRanks and others. Link Diagnosis runs only through Firefox.

IWEBTOOL – This website has several tools that basically cover most areas of SEO. It has Google PageRank Prediction that “predicts” the ranking in Google; Link Popularity which counts a domain’s links in search engines; Website speed test that measures site load time and many more.

“If money can’t buy happiness, why does it sometimes feel so good to buy things?” asks Kristin Bianco in her personal finance column on Fox News Network. Well, there is an answer to Kristin’s question if you look for it in the right place. That place is consumer psychology. Professor Kit Yarrow, professor of psychology and marketing at Golden Gate University in San Francisco, writes in Psychology Today that the good feeling Kristin gets when she buys things is “retail therapy.” She says a recent study found that more than half of Americans admit to engaging in “retail therapy.”

So when your customers feel down, they go shopping to make themselves feel better…

Find the joy of shopping

According to the emotional view of consumer decision making, each of us is likely to associate deep feelings or emotions, such as joy, fear, love, hope, sexuality, fantasy, and even a bit of “magic,” with certain shopping. Also, scientists have found that shopping makes some people feel good. It has been reported that when a person shops, the brain releases the chemical dopamine. Dopamine is linked to feelings of satisfaction and pleasure and is released when you are faced with new and exciting experiences. So what do your customers pay for when they want to have “retail therapy”?

Recent survey results indicate that participation in retail therapy is often driven by factors such as boredom and seasonal changes. As many as 66% of adults and 75% of teens say shopping is a great cure for boredom, while 45% of adults found seasonal changes to be the biggest motivator for shopping.

If your customers really want to feel happy, they will go shopping. WiseGeek describes a shopping spree as “playful” and “the devil cares” attitude in a single shopping trip where a lot of money is spent. A shopping spree is the action you take to start your ‘retail therapy’. But what do your customers say about the pleasure of shopping?

Customer perceptions about the pleasure of shopping

Here are some comments and feedback from customer experiences about the pleasure of shopping.

“I think the clothes I buy will make me happy. Storage containers, cushions, maybe a bottle of nail polish. And while that’s true for a day, it doesn’t bring me real, lasting happiness. It gives me a little happy: “I love this new dress! How cute and stylish am I!?“but then the excitement wears off and I want to buy something else…” Ashley writes on her blog “Our Little Apartment”. Ashley’s comment supports the findings of the Ebates survey.

Customers sometimes feel guilty after a shopping spree. Here are some of the comments on Ashley’s blog:

Ashile says, “It’s so true that the moment we think about buying something new it will make us happy. But really, it’s just momentary happiness.”

Marta says, “We’ve all wasted money, resources, and time on unnecessary purchases. Do you know how I’m doing now? I’m wondering, ‘Do I really need it?’ ‘Would I buy it again tomorrow?’ such a wonderful cloth in the world? Ever?” Then I usually find that I’m not going to buy anything, and I feel a little liberated.”

Customers feel positive and negative emotions at the same time before, during and after the purchase. But what will the customer feel when they visit your store?

Creating the Right Environment for Joyful Shopping

Previous studies have shown that consumers are influenced by their shopping environments, which in turn influences consumers’ emotional states and purchases. The negative emotions that consumers experience prior to the purchase process are soon forgotten as consumers immerse themselves in the purchase process and begin visiting stores and perusing merchandise.

A random purchase anywhere is unlikely to have therapeutic value for people who are feeling depressed. Their shopping experience should reward them. Emotional customers seeking “retail therapy” should visit your store to reward themselves. There are some obvious things a retailer must do to create lasting shopping experiences for their customers.

• Maintain a wide range and variety of products;
• Keep products that are in ‘season’;
• Make sure there are always some items on sale;
• Try to create an atmosphere in your store that makes customers feel happy;
• Provide customers with excellent and friendly service and smooth transactions;
• Let your customers see, touch, rub, use, taste and smell the products;
• Keep your store clean and tidy at all times;
• Make sure your store is well lit and there are enough cashiers at checkout points;
• Play music that puts customers in a good mood and give them fancy shopping bags when they check out

Finally, “What do customers do when they feel bored? They surf the Internet and do some online shopping…

concluding

It seems difficult to draw a line between ‘the joy of shopping’ and ‘compulsive buying’. Compulsive shopping is described as an “addictive disorder,” while the joy of shopping keeps our stores open. The question we need to ask ourselves as retailers is what to do if we recognize some of our customers as compulsive shoppers. Do we have a moral duty to warn them about it? Or to suggest help?

Ah, love, it makes the world go round, it has been said. And the music, on the other hand, “has charms to calm the wild breast.” So what happens when you bring these two powerful forces together? We have something the world loves to see: a musical power couple.

Here are some of the most notable power couples in music, in no particular order:

1. Yoko Ono and John Lennon. This is so classic that it hardly needs an explanation. John Lennon is a music icon who will remain a legend as long as rock ‘n’ roll exists in this world. Yoko Ono is an artist and musician in her own right; she was also the woman that John Lennon publicly adored and gave his heart to.

Ono was Lennon’s soulmate, his faithful companion in his later years, his biggest admirer. She was by Lennon’s side that fateful day he was assassinated. Since then, she has kept the fires of Lennon’s crusades burning. If ever there was a musical power couple we’ll hear about forever, this is it.

2. Sonny and Cher. Here’s another classic team, though sadly it didn’t last. Sonny Bono and Cherilyn LaPiere met in 1962, when Sonny was working at Gold Star Studios in Hollywood. They married in 1964 and released two songs in the same year, but their stardom didn’t come until 1965, when their single “I Got You Baby” rocketed to No. 1. Several more hits followed, and Sonny and Cher became in a family name.

Unfortunately, her married life was not as successful as her professional one. In 1974, after several years of domestic turbulence, they divorced on less than amicable terms. In 1998, Sonny was killed in a skiing accident. But Cher lives on and still shines on her own terms, albeit with less shine than before. Maybe it’s because the world really can’t imagine Cher without Sonny. For us, it will always be “Sonny and Cher.”

3. Jennifer Lopez and Mark Anthony. If you’ve ever seen J-Lo and Mark Anthony perform a song together, it won’t be hard for you to imagine the kind of chemistry the two could have. This couple sizzles on stage. They seem to set fire to each other. If only marriage could be seen like this on the four walls of the domestic dwelling, probably no one would ever get divorced.

But the stage is not home, and acting is not the same as everyday reality. In 2011, after seven years of marriage, the couple announced their separation. However, this does not mean that they no longer perform on stage together, so even if they are no longer a couple in real life, they are still an amazing power couple in the music industry.

4. Selena Gomez and Justin Bieber. If there is something more interesting to see than love, it is young love. Justin Bieber, born in 1994, released his first full-length album My World 2.0 in 2010. By 2011, he had already received several awards, including Artist of the Year from the American Music Awards and Top New Artist from Billboard Music. Awards.

It was also in 2011 that his romantic relationship with Selena Gomez was revealed. Gomez, who has been in show business since she was seven years old, has starred in several films, won several music awards and was appointed a UNICEF Goodwill Ambassador in 2008.

Of course, the two are not married; Still, they’re arguably the most-watched musical power couple of 2012.

5. Beyonce and Jay-Z. They have worked together on several songs, including “’03 Bonnie & Clyde” in 2002, “Crazy in Love” in 2003 and “Déjà Vu” in 2006; most of these became big hits. Each of them has won several music awards. In 2006, Time magazine included them as the most powerful couple in its list of the 100 most influential people. In 2008, they got married. And in 2012, Beyoncé gave birth to her first daughter, Blue Ivy.

They are, without a doubt, the most powerful couple in the music industry today. We can only hope that they continue to make great music together for a long, long time.

Crowdfunding has been in the news since its inception a few years ago. This concept of allowing regular consumers to contribute to the financing of a start-up has excited millions of inventors, artists, and entrepreneurs. However, for many reasons it did not turn out to be the simple solution that many expected.

The biggest hurdle, of course, is having the right idea and knowing how to prepare it to go to market. Not all inventors or entrepreneurs understand how to start or run a business. Therefore, it is not surprising that many crowdfunding applications are rejected.

Of those accepted, there is another big hurdle to cross. Estimating a funding figure can be tricky. It must be high enough to achieve the projected goals and low enough to ensure that it is achieved. Because until the arrival of YouveGotFunds.com, all donations are returned if the financial goal is not reached. Time is wasted and unnecessary disappointments are experienced.

YouveGotFunds.com was launched to address the genuine demands of the startup market and has made the process much easier to use.

Case in point: An off-Broadway producer was trying to raise funds through Kickstarter, a well-known crowdfunding site, and was only able to raise $10,000 against a goal of $1 million. None of the donations were allowed to be kept and a couple of months were wasted.

That same producer visited YouveGotFunds.com and was helped to develop achievable goals, marketing plans, and is well on her way to achieving her funding and vision.

The founders of this unique new crowdfunding vehicle are a husband and wife team, David and Ellen Sperling, who bring more than a good idea to the world of online financing options.

faleris: What inspired you to open a crowdfunding site?

Spelling: As previous business owners serving other small businesses and entrepreneurs, we were well aware of how many business owners struggle to raise capital. Not all companies are ready or have the opportunity to meet with venture capitalists. When we were researching different startups, we became intrigued with crowdfunding and how it could be a great option for people looking to fundraise.

faleris: Are you doing it the same way as Kickstarter and the others?

Spelling: We are a rewards-based crowdfunding site that is the same as Kickstarter, but we are different and offer more benefits for YouveGotFunds participants.

faleris: What makes your program different?

Spelling: We believe in save it all philosophy. With Kickstarter and most others, if you don’t reach your funding goal, you walk away with nothing or have to pay additional fees. Not only is it a waste of time (which is precious when you’re just starting out), but it can put a dent in your credibility. So we’ve changed that.

At YouveGotFunds, participants keep everything they raise even if they don’t reach the goal (minus our 5% fee and PayPal fees incurred). We want every YouveGotFunds customer to be a winner so they can keep what they raise; This money will not only help them in the first phase of their project, initiative or business, but it is much easier to generate funds offline when you have proven your appeal online through crowdfunding donations.

Along with the participants’ planned marketing efforts, YouveGotFunds will also promote projects using a publicist for some, and a strong social media reach for most others. We also offer additional start-up services through our funding connection.

faleris: What are you doing to market the service?

Spelling: Since launch and having received very positive feedback on the differences in our business model, we have gained a lot of word of mouth. We have a large presence on the Internet and through social networks. Between our speaking events, blog, e-newsletter, publicity program, and networking events, YouveGotFunds is getting a lot of attention and quite a few new clients from referrals.

faleris: What is your advice for those who want to start a crowdfunding campaign?

Spelling: It is important that before starting a crowdfunding campaign, participants take some time to plan a smart strategy. Write a business plan, network, determine how to tell the story through images and video, and decide on a realistic financial goal.

faleris: Husband-and-wife teams can be precarious. Have you worked together before?

Spelling: We have previously worked together on a number of outlets. We like to work as a team as we share the same goals. Ellen focuses on social media marketing and website content development. David handles the daily operations. We both deal with clients and networking.

faleris: Have you ever had to get financing for a business? What is your experience in financing?

Spelling: Like many other small businesses, we have been overwhelmed by red tape and red tape. While we’ve had plenty of time to get established, the process is so cumbersome that often by the time you complete the paperwork, you no longer have your initial passion. And it’s because we understand this firsthand, we’re so excited to be a part of this new trend of raising money. People can now share their ideas with “the world” and “the world” can adopt and directly support these ideas, products and programs.

faleris: What are you planning for next year? The next 5 years?

Spelling: As crowdfunding continues to grow by leaps and bounds, we anticipate increased market share as well as higher profits. Within the next 5 years, we hope to reinvest a percentage of revenue to keep our marketing efforts and website current. We want YouveGotFunds to be a virtual community hub where people can come to build their business, pitch their creative ideas, get feedback and get funding.

faleris: Anything else you’d like to say about your business or the industry?

Spelling: At YouveGotFunds, entrants are not just another project, but real people with great ideas. And we put our money where our mouth is by making sure the participant keeps all the money raised (even if they don’t make it to the finish line) (minus fees). We also try to improve fundraising success by offering a hands-on approach to marketing and awareness building. YouveGotFunds.com is more than a platform: we are a true crowdfunding partner.

Crowdfunding is a growing concept that is tied to the future. We’re excited to see this next step for YouveGotFunds.com to help new business owners bring their new goods and services to market. It’s good for the economy and good for consumers.

If you have a solid idea and business plan, you can be well on your way to success.