Powering future

Category Archive : Real Estate

What are the latest trends in designer tiles for modern bathroom aesthetics?

designer tiles for modern bathroom

The bathroom has long been defined by restraint and hyper-clean aesthetics that prioritize cleanliness and functionality. But in a world increasingly drawn to comfort and coziness, architects are starting to reach for materials that embody the human touch, embracing textures and surfaces that provide a tactile respite. From woven rugs to textured tile, these softer options elevate bathrooms into cocooning spaces.

While modern tile trends often lean toward minimalism, designer tiles bathroom are also starting to embrace the movement of maximalism with bold colors and detailed motifs. This bolder approach to bathroom ideas aligns with a bigger trend toward authenticity and personalization in interior design, as homeowners seek to express themselves in their homes.

A bathroom’s surface is a blank canvas for expressing one’s style, and tile manufacturers are allowing designers to play with shapes, patterns and finishes that break the mold of standard rectangular formats. Hexagonal tiles are on the rise, as well as unique geometric shapes like scalloped shapes and arabesque patterns that evoke the fluidity and dynamism of Moroccan design.

What are the latest trends in designer tiles for modern bathroom aesthetics?

Decorative tile options are also on the rise, with more and more homeowners choosing to use these details as a focal point rather than a secondary element. For example, a patterned floor or wall can become the entire backdrop for a shower, as seen in this gorgeous space by @sarahruthinteriors, which features a hexagon terra-cotta tile statement wall that instantly adds character and a sense of luxury.

Designers are also playing with grout lines, opting to consciously contrast or match them to the tile for a more dynamic aesthetic. This can be especially impactful with neutral or monochrome tile palettes, as the color bleeds into the seams to create a more interesting visual effect that draws the eye away from the traditional gridlock pattern of classic bathroom tiles.

While a clean, crisp look is always a desirable option for many bathroom designs, some homeowners are also craving something a little more relaxed. This is reflected in the popularity of earthy shades, with a range of hues from natural blues to greens and pinks making waves in the bathroom space.

While wood accents are a popular way to add organic charm, hardwood isn’t the best material for a wet room, given its constant exposure to water and humidity. But wood-look tile is a great alternative, elegantly mimicking the textured grain of real hardwood with all the durability and practicality of porcelain. In fact, it’s even possible to get the look of reclaimed hardwood with the added benefit of being waterproof and easy to maintain – perfect for the modern, busy family bathroom.

How to go from homeless to billionaire in 90 days or less

Here’s the article that shows you how to go from broke and homeless to a multi-millionaire in 90 days or less.

Step 1) You are homeless, so you find a place to live. Under a bridge or at a homeless shelter or you meet a friend and ask if you can sleep on her couch. (time: 2 days)

Step 2) Try to get whatever little advantage you can. That means anything from a) borrowing from friends’ family. b) get welfare c) find where you can get a free meal d) work some temp jobs e) maybe buy and sell something for quick money ie: scalp tickets at a game or something f) make your resume and post it online and in print. (time: 2 days)

Step 3) At this point, let’s say you’re at least barely stable. Even though you’re still jobless. So you start applying for a job. It makes it a challenge to see how many places you can apply or interview for per day. Like the winner of the Guinness Book of World Records for applying to 500 places per day and interviewing at 10 of those places daily. Like you turned it into a marathon. You literally apply for “any job” within your city. Anything from the CEO to McDonalds. And you set the goal of having a job in 1 week or less. 2 maximum (time: 2 weeks)

Step 4) By now it hasn’t been a month and you have a place to stay and you have a job. You receive your first salary. At that point, your time on your friends’ couch or at the homeless shelter will be over. So you say goodbye and find someone who is renting a room in her house for very little money. You rent that and you move. (time: 2 weeks)

Step 5) With your next paycheck, you buy a used computer and start using it after work. You work 8 hours, you sleep 8 hours, that gives you 8 hours to surf the web. Then use that time to start learning how to invest in real estate. Just study everything and anything you can find about real estate investing on the net. Your goal is to become “an expert” in real estate investing. You join all the real estate clubs in the area. You find a real estate mentor. You buy a good home real estate study course. He uses his travel time to listen to audio about real estate investments, etc. (time: 2 weeks)

Step 6) You start networking with other real estate investors. And go the extra mile to meet the biggest players in the real estate investment club. You make up some business cards. Exchange with them and get to know them. You try to get one of the biggest players to be your mentor. That is done simply by making friends with them. So you start making connections.

And start looking for potential investment properties on MLS online listing sites. (time: 1 week)

Step 7) You keep saving money from your day job, keep networking, keep learning about real estate investing, and keep working on your story. You have now saved enough to start your real estate business. You print some business cards. Buy cheap $500 because that will matter. A cheap suit. A cheap briefcase. And place an ad in the local newspaper and online classifieds that says something like: “Earn 10-15% annual return on investment. Your name on the deed gives you a 100% sure return guarantee. Call 555-555-5555.” (time: 2 weeks)

Step 8) You will start receiving calls from interested investors. He wants to find someone who has money and good credit. that you don’t have yet When they call they ask “what is this about?” You say, “I’m a real estate investor. I buy houses that would be great for home investment or rental. I have several great investments right now. Can you sit down with me over coffee and I’ll show you a few of them? How about Tuesday at 3 pm?” You meet them. You park your old cheap $500 rusty car at the end of the block so the customer won’t see it. (ha ha) He meets the angel investor (client) and shows him some of the listings he printed from the MLS that he has already considered good investments. You ask the client to contribute the money and the credit to obtain the mortgage. That’s part of the investment. Your part will be to orchestrate the investment of the house. So you say to the client, “Look, I’m an expert on these things. You put up the money and secure the mortgage on the property, then I’ll do the rest in terms of cosmetics and making the investment in the house. Then, once we sell the property, we’ll split the proceeds 50/50. Show them how their ROI will be much more than the 15% you originally promised. How they’ll have title as owners so they’re 100% secure.” He also associates with people from the real estate club who offer this deal. You may have to talk to 100 people to find 1 that will bite. (time: 2 weeks)

Step 9) You have found your angel investor. Get them to agree to work with you in writing. You get verification of your ability to finance the deal and have the credit to get the mortgage. Find a house below that would make a great home exchange. Get them to provide the funds for the down payment. You tie up the property. You have the investor go see your mortgage broker to get a mortgage on the property. You have your attorney draw up the paperwork that also secures your part of the project in writing, so that when the property is sold, he will get half of the funds. So that both you and the investor know in writing what your commitments are. (time: 2 weeks)

Step 10) You buy the house. One that doesn’t need tons of reindeer. So you mow the lawn, paint the front, give it a deep clean. Stage it. Re-number it. And flip it around for a very healthy profit. After all expenses, his investment turned out reasonably well, netting $40,000. Your angel investor receives $20k and you receive $20k. Now that your angel investor is happy and has some trust with you, you start working with them on a regular basis. Just rinse and repeat. You get them to do another and another with you. Let’s say on average you can pocket $20k per project. You make 5 pitches and now you have $100k saved. At this point, you may be able to start doing somersaults on your own.

Step 11) You use that $100k to make your first pitch. Find an amazing deal, buy it, or work with your mortgage broker to buy it and get an established income mortgage. You turn it around and this time you pocket the full $40k. Just keep doing that now. You flip another 10 properties. $40k x 10 = $400k. At this point, you turn your operation on a much larger scale. You hire some novice real estate investors to work with you. You train each of them to go out and find deals. You finance them. They do the work of flipping them. And you pay them a salary plus a small commission on successful launch. Now, with a team, you can do at least one somersault every week. So, in no time, you will see monthly earnings of more than 100,000.

Well now this is where it gets interesting… But you have to visit my website to find out how the story ends. See you there.

9 Ways to Keep Hospital Germs Out of Your Home and Car

“Oh, I never let my kids hug me until after I’ve showered and changed out of my uniform.” You all have heard that, right? You know you are in a potentially dangerous line of work. No one wants MRSA, VRE, C-Diff, or other germs in their homes!

Patients are sick these days. The germs are more virulent. So I’ve put together 9 easy steps to keep hospital germs out of your car and home.

It’s pretty easy, so let’s get started!

First: To keep dirty nursing shoes from touching the inside of your car or home, buy a pair of slip-on shoes, like Amazon’s Crocks Slip-On Fashion Sneakers. Always wear your slip-on’s to drive to and from work.

Second: While you’re home, place your clean nursing shoes inside a clean plastic bag. And don’t put them on until you get to your parking spot at work. So your nursing shoes will always travel in a bag, whether they’re clean on the way to work or dirty on the way home.

Third: At the end of your shift, and once you’ve clocked out, go find an empty bathroom. Take with you two gallon-sized plastic bags, your antiseptic wipes, and your bag of street clothes.

Fourth: Lay your badge, stethoscope, and everything from your pockets on top of a stack of paper towels. Consider it all contaminated. Wash your hands. Then clean each item carefully with antiseptic wipes and place everything in a clean plastic bag.

Fifth – You show up clean to work. But after a 12-hour shift, none of us want to consider what’s in that uniform. Don’t take it home! Instead, just remove it and put it in the zip-top plastic bag.

Sixth: Next, wash your hands, arms, face and neck, and put on clean street clothes from your clean bag. I highly recommend using bags with ziplock lids for good closure, speed, and ease of use. Keep that plastic bag in your pocket for when you get to your car and change your shoes.

Seventh – How are you going to safely clean your cell phone? You know you’ve been touching it at work. Some have been known to put it in a new zip-top sandwich bag before each shift and throw away the dirty plastic bag at the end of the day.

BUT, it might be more socially acceptable to consider getting one of the waterproof phone protectors on the market. Since they are waterproof, they are washable. Here’s an example: DandyCase Neon Colors Waterproof Case for all types of Amazon phones. You can wash it with antiseptic wipes when you are cleaning your other pocket items.

Eighth: your work bag and ziplock bags, with their contents, could go in something like a mini washable plastic Rubbermaid basket from Amazon and be placed in the trunk of your car.

Ninth – Once home, clean your uniform with hot soapy water, disinfect your shoes and shower. It is always better to kill all germs as soon as possible.

So are you ready? By spending just a few extra minutes, you will have better protected yourself and your loved ones from potentially dangerous pathogens! What a great way to protect your home, car, family, and yourself!


There are many options when looking for cheap houses for sale

When looking for a home to buy, especially your first, budget is an important consideration. You’ll need to submit a down payment, down payment, and closing costs. Looking at homes in older neighborhoods or a more modest area of ​​town is more likely to produce a number of cheap homes for sale. This will provide you with more options. You could also consider buying a house with a rental property attached, or even a mobile home for greater affordability.

One possibility is to buy a very old house that needs some tender loving care and tailor it to your needs and tastes. The charm and warmth of an older-style home can be very appealing, and the romantic notion of renovating is also a do-it-yourselfer. Of course, if you need a lot of work, the cost can defeat the purpose of finding a cheap home. You’ll likely need new carpeting and paint in any home you buy that isn’t new, but a home that needs fixing could easily become a money pit if you’re not careful.

Another option when looking for cheap houses for sale is to try to find a house that has a rentable apartment attached to it, such as a small duplex where you could live in one half and rent out the other to help make your monthly mortgage payment. The cost of this type of home may be a bit higher than you initially had in mind, but you could have a big payoff on the other end, as your income property pays most of the mortgage payment.

If you’re looking for cheap homes for sale, don’t discount the value of manufactured homes. These mobile homes, as they are also called, give you more for your money in many ways than traditional homes. Because these are built assembly line style in a factory setting and moved to site, the cost of labor and materials are much lower. This savings is passed on to the consumer, who then has a choice in a very affordable home. And to save even more money, look for a mobile home from another owner, which has already taken most of its depreciation. These homes can be just as spacious and comfortable as traditional homes at savings of 30 to 40 percent for the same square footage.

Arm yourself with tools like the classified ads, your phone, and a city map and start your search—with a little research and effort, you’ll find plenty of cheap homes for sale to choose from.

Find Out Everything About For Sale By Owner Home Sales

For Sale By Owner or FSBO is a word that has been increasing in popularity among the real estate community. In the past, the only way you could sell your home was through a real estate professional, such as a broker, real estate agent, or other real estate professional. However, with a real estate agent costing a significant portion of the sales price, more and more people are thinking of putting in the time and work to sell the house themselves. This article will talk about what FSBO means, its advantages and disadvantages, and whether it is right for you.

What is FSBO?

For Sale By Owner is a term that means someone is selling their home without using a real estate professional. There is nothing in the US that requires you to use a real estate agent when buying or selling your home. However, some states require a real estate attorney to read the contract and one to be at the closing table when all paperwork is signed. Because of this, many people have started turning to this method and that number has been increasing in recent years. For many people, a FSBO sale means they put up a yard registration, post a few listings online, and then go through all the showings until someone finally buys their home. However, this route can include other things like selling your home at auction, selling it directly to an investor, or even something as unusual as a home exchange.

Why and why not use FSBO?

Savings are the main reason people often decide to sell for themselves. Most real estate agents keep between 5 and 8% of the total sale price of the house. If you sell your house for $100,000, and even using the 5% fee, you’ll be paying $5,000 just to the real estate agent in the form of commissions. This is a large amount of money that could be used for something like a trip, college, paying other bills, or even adding to your savings. Sometimes sellers think that the best person to market their home is the person who knows it best, which is themselves. Most good agents will typically be juggling at least a dozen listings at the same time, so the agent may not be able to devote the time and attention to your sale to get your home sold quickly.

The biggest downside to selling your home is that it takes a lot of work to get it done. Although not required, it makes the home selling process much more user friendly. They have all the contacts needed for the various professionals you need involved in selling a home, plus they will usually do all the showings. If you don’t have an agent, you’ll need to read up on all state and local laws to make sure you’re doing the best thing, and you’ll also need to study what type of marketing is currently working. You will need to list the home yourself and you will need to speak directly with the buyers when it comes time to show and negotiate.

Who should use FSBO?

If you have a full-time job and other full-time commitments, then FSBO is probably not the route for you. If you are going through a major life change, the extra work of a FSBO can only add to the stress. If you are selling a home that is extremely unique or would generate a smaller audience of buyers, having a real estate professional help you find the right buyers.

On the other hand, if you have the time and are willing to put in the work, you can save yourself thousands of dollars in the home selling process.

How to choose the right apartment complex to farm

Farming an apartment complex for buyers can be very profitable if you choose the right complex and market it properly. For many, renting an apartment is just a short-term solution until they can buy a home of their own and you can position yourself to be the agent that helps them get out of the rental market and find their first real home.

Many agents don’t like to farm these areas and those that do seem to make a half-hearted effort and then move on to other things. Both views can be shown to be wrong if you work on the correct complex. The first thing you’ll need to do is select the right one, and these are some of the criteria you’ll need to consider when making your selection.

The size of the complex? You’ll want a place that’s big enough to produce enough buyers to make your effort worthwhile, but not so big that you can’t manage it. A complex with between three and five hundred units fits these criteria very well.

Is the rent here in the mid to upper range of the local rental market? The answer to this question should be yes. People who rent at the lower end of the market are less likely to be able to buy a home of their own, and as their financial situation improves, they are more likely to move to a better rental before moving into a house or condo.

Is there a playground or pool? Look for signs of families living there, as a growing family could be the tenant most likely to need a home of their own. Often these people are looking for a home, saving for a down payment, or at least planning to buy at some point in the future.

Is the complex in a single family home zone? Many people rent in an area that is conveniently located near the places where they spend the most time, such as work, school, family, and friends. For them, staying in the same area can be seen as an advantage.

Can you walk it? The importance of this question is determined by how you intend to market your new farm. For example, if you intend to use only the US Post Office to deliver your marketing materials, the question is of little importance. However, if you intend to hand-deliver some of your materials, you must ensure that there is free access to the buildings. Give some thought to this last idea. If you plan to send two mailings a month, you can cut your shipping costs in half by mailing one and hand-delivering a door hanger for the second. The latter has the advantage that you get to meet and meet some of the residents who will probably be happy to tell you what they think about living there.

You may feel there is other information to consider, but this list will help you get started in choosing the right apartment complex to find potential buyers who need a real estate agent. Remember, for any agricultural endeavor to be successful, you must be consistent in your message and long term in your effort, otherwise you will be wasting your money and time. However, if you’re willing to do it right, the rewards can be incredible.

We Buy Homes for Investors Going Green

Going green is all the rage right now. It’s great for the Earth and it can be great for your real estate investment. However, going green can be an expensive option for real estate investors, leaving you wondering if going green can be as good for your bank account as it is for the Earth.

More and more real estate investors are looking for ways to incorporate greener appliances, materials and more into their homes. This feel-good investing method can enhance your real estate potential in the long run. More and more homeowners and potential buyers are looking for green and environmentally friendly improvements. Having some of these appliances and materials in your home can push a potential buyer to a sale.

Finding green appliances and upgrades is no longer a hard thing to do. You can find green tips and tricks wherever you go. However, you may be penalized by labor and contractor costs associated with moving into these innovative green features. For example, while a fuel efficient tankless hot water system may cost as little as $1,500, labor costs associated with tankless hot water system installation and conversion can be as high as $6,000. And in the end, will you be able to recoup a $7,500 investment in your home?

In other words, going green costs a lot of green. Greening a home is a huge selling point and will become increasingly important in the marketplace. However, making smart green choices can be important.

Open floor plans are popular right now, and they’re also a wise green investment. By opening up the floor plan and increasing airflow, you can reduce the need for air conditioning. By tearing down the walls, you can make the house greener while also attracting a broader target market for your real estate investment.

Look for eco-friendly flooring that is made from reusable materials. Having a floor that looks great and offers recyclable materials gives the property a double benefit for investing dollars. Installing energy-saving double-pane windows can also be a good investment, helping you spend less on your bills and more on the property itself. In this regard, analyze the insulation to ensure that all rooms have maximum insulation to reduce energy costs. Insulation can be an important option during hot summers and freezing winters. By keeping the room well insulated, you can keep the air conditioning cool inside or the heat warm and comforting during these seasonal times.

While we’re on the topic of thinking green for your real estate investment, there are a number of appliances that have the Energy Star seal of approval. These appliances can save a great deal of money over the years and also offer very broad appeal to your overall property value.

Learn more about which eco-friendly appliances and materials will make a smart real estate investment option for your property. You can find a higher price point for your home simply by adding a few of these important benefits and features.

If you are an investor looking for investment properties, you should look for leading distribution companies. These companies collect leads from motivated sellers of homeowners across the country and send them to your email. These leads that we buy homes are a win-win situation for homeowners and investors. You buy the home from the owners so they don’t lose their home to foreclosure, and you get a great deal.

Thinking of buying a residential property in Gurgaon? This is what you need to know

Gurgaon is one of the most favored investment destinations for real estate in Delhi NCR. The influx of investment in Gurgaon is due to many reasons. One of them is that the millennium city offers the best real estate market for residential properties in Gurgaon and commercial properties in Gurgaon alike. If you plan to invest in any of these segments, you will surely benefit in the future. Thus, it can be said that buying commercial and residential property in Gurgaon is no less than a worthwhile investment that guarantees profit.

The rapid urbanization, world-class connectivity via metro rails, highways, railway station, and rapidly developing infrastructure are among the top reasons for investing in property in Gurgaon. Apart from these vital factors, easy availability of resources, easy availability of commercial space and high-rise office buildings, existence of Dwarka highway, job opportunity hub and brilliant luxury and civic amenities have contributed to making of Gurgaon a reality. the real estate market is the most attractive not only in NCR but in the entire country.

With the launch of PMAY, the affordable housing scheme and the RERA Law, the country has seen a good and considerable boost in investment in the residential sector. Therefore, the residential real estate in Gurgaon has prospered at a very high rate in recent years. Gurgaon today is home to many high-rise and low-rise apartments and integrated townships from leading and successful developers such as Godrej, M3M, Tata, GLS, Hero Homes, Mahira Homes, BPTP Amstoria, Ambience Creacions, Paras, Indiabulls, ATS, Adani , Emaar, Shapoorji Pallonji and more. The success of these residential developments has encouraged other construction companies to build new projects in Gurgaon. Whether you are looking at the luxury segment or the affordable housing segment, you will find all types of residential and commercial development here.

The fact that Gurgaon is the hub of IT and the hub of startups has led many renowned developers to invest in the commercial real estate market. Therefore, the demand for different types of commercial spaces like food courts, shopping complexes, high-rise office buildings, multiplex cinemas, etc. is constantly increasing. That is why there is great potential for Gurgaon property appreciation in the future, especially in the commercial sector.

Today, Gurugram is home to more than 1,500 start-ups and is considered the fourth largest start-up hub in India. These companies find Gurgaon as an amazing destination to purchase new office space by exploring commercial property in Gurgaon.

Pros and cons of various types of barriers

A frontal collision is very serious compared to other types of crashes on the highway. It takes only seconds for vehicles traveling at highway speeds to cross the median and collide with vehicles on the other side of the lane. Median barriers are effective in physically separating opposing traffic streams from a highway. It also helps stop vehicles that accidentally cross into the oncoming lane and prevent pedestrians from crossing the road at risky locations. In 2006, there were 821 median crossing crashes resulting in fatalities on the US national highway system alone.

Factors that influence the selection of a barrier system are the type of vehicles involved, the geometry of the roadway, and the potential severity of any frontal crash incident. In most places, a standard barrier capable of redirecting vehicles to the correct area would suffice. However, in places with complex geometry, adverse environmental conditions, heavy truck traffic, and high traffic volumes and speeds, a high-performance barrier is necessary.

There are basically three categories of medium barriers. Are detailed below,

rigid barriers

The most common type of median barrier in use today are concrete barriers.


– They are widely used due to their maintenance free features, low life cycle cost and safety performance.

– They are very effective in avoiding cross-vehicle collisions in accident-prone regions with high traffic volumes and speed.

– They can also be used in areas where the median widths necessary to install other types of barriers are not available.

– The Jersey barrier is a modular concrete barrier that allows vehicles to collide on its inclined lower face, pivoting it back in its original direction.


– Comparatively the installation cost of rigid barriers is high.

semi-rigid barriers

It is also called a railing or railing. These rails are made of metals and are collected in segments supported by posts or blocks.


– Unlike rigid barriers, semi-rigid barriers are designed to absorb more impact energy and the entire assembly moves or deflects during the crash. Therefore less damage to the vehicle.

– The installation cost is lower.


– They are only suitable for areas that are not neglected and have good soil conditions.

– The cost of repair after an impact is high.

cable barriers

It usually consists of several wires that are connected together on a series of posts.


– It is the most versatile and forgiving barrier system to minimize median crossover crashes. It absorbs most of the impact energy and reduces the forces exerted on vehicles and their occupants.


– A lot of time and money must be spent on maintenance, endangering motorists and workers during each repair.

The other factors that are considered before deciding on the type of barrier are road alignment, crash history, and the number of lanes.

Real Estate Investing – Write Killer Postcards to Attract Motivated Sellers!

Many of you have been telling us that you are ready to start investing, but “you can’t find any deals! What are the steps and secrets to finding a good deal?” Some of you have even written to us asking if there are still any offers left… OF COURSE there are! We find them all the time. But you won’t find them looking at newspaper for-sale ads, yard sale signs, or concentrating solely on short sales, foreclosures, REOs, and agent-listed properties.

You need to get the motivated sellers out from under the rocks where they are hiding and have THEM call you! Imagine how easy and stress-free it is to earn a great income when real, motivated salespeople call you and you can pick the best deals from their calls. It really is like shooting ducks in a barrel.

Alright, enough is enough! Now you’re wondering: how can you get those same motivated salespeople out from under a rock and call you too? The secret is in a multi-step campaign, and one of the important steps is to use direct mail, that is, postcards or letters that get motivated sellers to pick up their phone and call you.

We’ve got tons of examples and a much more detailed explanation of a complete low-budget investor marketing campaign in our $69 book/tape course Marketing: Secrets to Exploiting the Quantity and Quality of Your Offers and we actually design and Implement Your Own Full Marketing Campaign With You In Our 6 Month Training Program: Secrets To Your Own $80,000/Year Real Estate Investing Business, No Bulls

So, here are the 14 key secrets to writing killer postcards that create a giant wave of motivated salespeople.

1) Write all your text or copy with WIIFM in mind. WIIFM stands for What’s In It For Me. The “I” means the seller, the recipient of your postcard. Write purely in terms of the benefits to them, NOT what you’ll get out of it, or much about yourself. Focus on what will excite them, what will you do for them, what can you sincerely say to make them believe you can help them.

2) Holder with WIIFM. Develop a big, bold 10-20 word headline that gives them your best and boldest “WIIFM punch”, and place it at the top of both sides of the postcard. For example: “Can you really sell your house in days? Don’t sign up with an agent or put up a For Sale sign until you read this.” Another example: “Are you frustrated because you want your house to sell overnight? Now you have an easy solution for problems like: people in need of repairs, bad tenants, late payments, estate, eviction, bankruptcy, divorce or foreclosure mortgage”.

3) Make the recipient’s name/address as personal as possible. You don’t want it to look or look like junk mail, so when you send the postcard don’t use ‘Resident’ or ‘Owner’ or ‘Mr. Smith’ or ‘Mrs. Roberts’. Try using just first and last name: ‘Susan Johnson’. You may also consider handwriting (or using a handwriting font) the recipient information.

4) Use a photo of yourself, a head shot taken in a studio, so the salesperson considers you “real, friendly, likeable, and trustworthy.” The sooner the seller feels that he knows and trusts you, the sooner he will call you and sell you your house.

5) Include the address of the non-owner-occupied property (i.e., the rental home) on your title, if you are mailing an absentee owner or landlord elsewhere, to your home address. This lets the recipient know which of your homes they are interested in purchasing.

6) Your return address should also not be a “spam indicator”, so consider omitting your company name and instead just use your personal name and/or handwrite the return address as well.

7) You need testimonials from all of your happy sellers (include their full names and occupations), so you can include as many as possible on your postcard so that the seller can identify with them and come to feel like they know and trust you. -quickly.

8) If you are too new to have testimonials from your sellers, write short “Success Stories”. Just one or two paragraphs describing how you helped “Frank and Joanne save their house from foreclosure…”. Make these true and cut write to the WIIFM, but do not use last names as you do not have written permission.

9) Show the vendor that you regularly help your neighbors and/or have a history of helping vendors, including the number of vendors you helped in the past month or year, and/or their (nearby) addresses.

10) Sellers need to see your phone number printed on the postcard at least 3-6 times. So that every time they read it they have a new opportunity to lean in and make the decision to call you.

11) Sellers trust you more when you can offer a Genuine Warranty that is meaningful to the seller and that you will truly stand behind. For example: “we guarantee you’ll get a written offer within __48__ hours, or we’ll take you out to dinner or send you to the movies” (give them a gift certificate to a pizzeria or theater, if you don’t meet guaranteed).

12) Tell everyone, even on your postcard, that you pay referral fees if they know someone who would like to sell their home quickly and smoothly.

13) Provide the recipient with a “Not Quite Ready Response Mechanism”. If they’re not ready to call and talk to you yet, but are more than interested, tell them how they can visit your website or call your free 24/7 recorded message for more information. This is a great, non-threatening way to let people start to know and trust you.

14) Finally, the “PD” at the bottom of your postcard has been researched as the MOST read part of any postcard or letter. So include a PS summarizing what you do and your phone number at the bottom.