You want to generate traffic to your financial website. That is understandable. Who wouldn’t want that? After all, without traffic, you won’t be able to gain ground with your site or blog. The truth is that driving traffic to your website is easy. Within a day or so, you can get traffic flooding.
What would you rather have, 100 people visiting your website looking for quality financial information, or 5,000 average suckers who won’t know a stock symbol from a hieroglyph? You probably think of the 100 relevant visitors.
Maybe you can brag to your friends that your website received 5,000 visitors. But, bragging rights do little to build a long-term financial website, one that people return to frequently. That’s a true test of a successful financial website (or any website, for that matter), how many people come back! How many people subscribe to your newsletter? And the real “litmus test” is how many people buy products or services from you?
How to Get Relevant Traffic
Before your fingers bleed writing a bunch of useless articles or blog posts on your blog, take a step back and ask yourself what you want to accomplish with it. What are your goals for your website? You should not proceed without formulating this basic information. Otherwise, you’ll be shooting in the dark, selecting random topics that won’t make much of a difference in generating traffic, let alone targeted traffic.
Once you have an idea of your goals for the site, ask yourself who you want to visit. You will read about phrases like customer avatars or specific customers, etc. Whatever it’s called, it’s a way of determining the demographics of your website.
You can get this information by checking who visits your competition. Find a competitor’s Twitter profile and visit the Twitter feed. Find out who follows that business or website. Those people are part of your target market. You can do this same exercise with any social media platform.
Don’t get too hung up on demographics. You can refine the process later. Just have an initial idea of who you think would be the best target audience you want to visit your website.
Is the financial blogosphere too competitive?
There are thousands and thousands of financial websites and blogs. Within a year, there will be thousands and thousands more. It makes you wonder if it’s worth continuing to maintain a finance-related website.
Here’s the good news. Just because there are thousands of websites dedicated to financial topics, most of them are rubbish. These websites contain sales pitches or junk content that drives away visitors. If you can get past this crap and give readers what they want, it will open the floodgates to not only traffic, but beautiful, targeted traffic as well. It’s the kind of traffic bloggers dream of, but most don’t get.
Creation of great financial content
To stay away from the digital riffraff, you need to create content that wows your readers. That is essential. Otherwise, your finance site will be like the others, lost in the virtual abyss!
The big question of the day is how do you create great content? It can’t just be good. It has to be great. Now some bad news: It won’t be great when you first start. Let’s be honest; most people are not good writers or content creators. It takes practice like anything else.
One way to quickly get up to speed with content creation is to emulate what the top bloggers are doing. This does not mean copying them word for word. You want to get an idea of the tone and style of your websites and adapt them to your own style.
What about keywords and SEO?
Bloggers are very familiar with the terms keywords and SEO. Keywords appropriately signify what keywords your target market will use to find the information they are looking for. SEO is a bit more complicated for the uninitiated. It is an acronym for Search Engine Optimization. They are techniques that are supposed to help search engines figure out what your content is about.
The biggest problem with these two concepts is that they change all the time. The Master of the Search Engine Universe (Google) changes these rules just like the other less important search engines. What worked two years ago can put your website on the Neverland search engine.
An underlying concept that has withstood all the changes search engines make is quality content. In other words, don’t worry so much about keywords or SEO. Just write from the heart and do it consistently. Write what you think will be of value to your readers. Nothing else!
Another common tactic is to get other bloggers in the finance world to guest post on your blog or website. However, you want to pick people who are rising through the ranks of influence. Although these influencers are competitors, the web works best when everyone works together to provide readers with the best possible value. Everyone wins when this happens, including all participating competitors.
If you don’t have time for content creation but still want to drive quality traffic to your website, consider outsourcing the task. You may have to go through a few subcontractors to find one that will do a great job for you. But, once you find them, as long as you’re willing to keep them happy ($$$), you won’t have to keep looking for them.
In this sense, do not skimp on price when looking for a quality writer. They are qualified for a reason. If you are background, you will be constantly looking for new writers. When you find a good writer and pay him a lousy rate, it won’t take him long to find another better paying client.
Its writers are worth paying for. When you give them what they deserve, and you are fair to them, you have them for life. You’ll get a return on that investment by growing the right kind of audience for your financial blog.