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So you’ve written a great blog post for your business and you want to share it with the world. Why not? Everyone should know about your great product or service, right? While that’s true, let’s first take a few steps to make sure you know how to market your blog articles. After all, you don’t want to spend so much time and effort on your blog posts that it doesn’t occur to you.

Check your blog article

Is your blog article interesting for others? Do you speak clearly and in a comfortable tone? Get to your point quickly and support you with relevant information?

You want your blog post to be interesting to others and to be shared on social media. So, take the time to look at it critically. And be sure to correct any spelling, grammar, and clarity issues with your copy. You don’t want to be misunderstood or put off by someone because your blog has numerous errors.

Better yet, have a professional review your blog post and proofread / edit it for you. They will capture things that you may not have, and your blog will be exponentially better for a professional to review.

(TIP: The spell checker is not your friend. It won’t catch everything, and neither will you. Even proofreaders need proofreaders.)

Know your audience

Do some research on your audience, preferably before you start writing. Who are they? What are your dreams, hopes, wishes, worries, and fears? What is your problem and how do you solve it? How would they want you to relate to them? Should your copy be informal and conversational or more formal and educational? Create a detailed customer profile, down to what they eat for breakfast, how they sleep and exercise, and what they do for fun. Get to know your audience first and then it will pay off.

Optimize your blog articles

You can have the best blog in the world, but if nobody finds it, what does it matter? Before publishing your blog, be sure to take all the necessary steps to optimize it so that it appears in search engine results. Here are some things to keep in mind.

Pick a long tail keyword phrase and use it in multiple places. Think about what people type into a search engine. Just type in your topic in a search and see what auto-completes. This will give you some clues as to what people are looking for. (TIP: it’s best to do this before you start writing.) Of course, you can also invest in keyword research for your website and topic. That way, you won’t waste time trying to rank for low-volume searches (virtually no one is looking for that) or high-competition searches (you’re competing against the big boys here).

When you’ve decided on a key phrase, be sure to use it in the following places:

• Title (H1)

• First 100 words, ideally first paragraph

• At least one subheading (H2, H3)

• Several times throughout

• Call to action

• URL (web address of the blog page)

• Title tag (page name in search engine results)

• Meta description (description in search engine results)

Add images

Plan to use one to three royalty-free images for your blog post. You’ll want to designate one as your featured image, and depending on the length of your post, add one or two more to break up long sections of text. Choose images that enhance your writing and add visual interest. Remember that the image may be the first thing people notice before reading your article, so keep it interesting.

Post it and don’t forget it

Once your article is published, pay attention to any compromises. If your blog receives comments, take the time to re-comment and interact with your followers. They want to feel noticed and valued too. Answer questions and encourage ongoing communication.

More on how to market your blog articles

Publishing your blog is just the beginning of your marketing efforts. At Precise, we encourage you to create three different social media posts for each blog post. Optimize your post for each channel (eg 280 characters or less plus 2 ̶ 3 hashtags for Twitter, additional hashtags for Instagram) and use an image with each post as well.

Test and measure each social media post to see which ones perform the best. Take your top artists and keep scheduling these social media posts for months to come (on different days and at different times).

Repurpose your blog post content

Next, make your blog posts work four times longer by repurposing your content. You can take your social media post a few steps further to get even more promotion. Here are some ideas:

• Create charts using some key takeaways from your blog

• Create a short video with key points too

• Record a video of yourself talking about your blog. Include a few extra tidbits.

• Record a YouTube video version of your blog.

• Record a podcast version of your blog or chat with another expert on the subject.

• Link to other related blogs on your site to keep visitors interested.

• Use your blog in promotional materials.

• Add email subscription / subscription on your blog posts.

• Add social sharing buttons for each blog post.

• Link to your post with an email newsletter trailer.

• Add your profile to your blog. Let people know who you are.

• Create an infographic to accompany your blog.

• Submit your blog to an ezine.

• Submit your post to RSS directories.

• Join a social sharing group.

• And more!

Take action on a half dozen or more of these ideas, and you are sure to attract attention for your blog post.