How to use Twitter marketing correctly
Twitter is a powerful tool to help you understand your customers and also because it is mobile friendly. Since most customers are online today, businesses need to maintain online reputation and Twitter’s online reputation management (ORM) is an excellent tool to use. Almost all brands are talked about on social media. A good reputation can be seriously affected by a dissatisfied customer.
Therefore, the onus is on you to listen and respond to the customer intelligently. Another powerful thing about Twitter is that all public tweets are searchable and you can communicate with anyone directly. The “advanced search” option allows you to do that. The time it takes to reach influencers is reduced, simplifying and making more effective through Twitter, compared to conventional media.
TED (Technology, Entertainment and Design) integrates Twitter effectively into every phase of your event management to increase your popularity. Many IT companies use Twitter to hire staff. This tool helps you reach out, get involved, and build relationships with people you might not have otherwise had access to.
Therefore, Twitter gives you the best opportunities to make your customers your friends. You will have to aim for this and if you can reach this level on Twitter, you will be able to sell whatever you want!
So take advantage of the potential of Twitter and harness it for your start-up.
Marketing through social media platforms has become the norm these days. One of the effective social media platforms that is used for marketing is Twitter. Organizations can use Twitter marketing in the following ways:
* Online reputation management: Twitter has the ability to solve various problems in real time in very interesting ways. Today, it is really important for an organization to manage its online reputation, as any online content (positive or negative) affects the way people view your business. Therefore, many entrepreneurs are drawn to using Twitter as a platform for online reputation management.
* Event Promotions: Twitter is a powerful tool for gaining exposure, when it comes to organizing a physical conference or an online event. Previously, groups planning a festival or other major events had few effective ways to spread the word. But now social media platforms like Twitter in particular have changed that.
* Communication: Twitter is a way to keep your followers updated with up-to-date information about the business. Importantly, it also allows followers to communicate with you. It also leads entrepreneurs to form a business network from different parts of the world, thus benefiting the business. Additionally, it encourages entrepreneurs to generate leads by tweeting about special offers or new products that will help followers gain more information, which could lead to sales.
* Business strategy: many entrepreneurs use Twitter to generate B2B business and consider Twitter as a viable marketing tool. Entrepreneurs also use Twitter as a platform for hiring and sales.