Infomercials are longer, more informative commercials and are similar to a show that is intended to influence people towards a particular point of view or ask them to take a certain action (such as buying a product).
What is an infomercial?
The word infomercial comes from the two words “information” and “commercial” and is usually a longer commercial made to look more like a talk show but requires a specific and measurable response and persuades people to take a certain action or change your point of view. of view to suit the advertiser. Infomercials can be as long as a TV show (about half an hour).
The history of infomercials
Infomercials are really as old as the television industry itself, as the early shows were primarily marketing efforts. However, limits were eventually put on this type of advertising and hence the infomercial emerged around the 1970s and gained even more popularity after 1984.
An infomercial may try to take on the appearance of a talk show or television show, but it is also easily recognizable by the loud tones (“If you call within the next few hours, you will also get”, “but wait!”, Etc. .) and usually uses scientific characters trying to prove that the product is the best or celebrities who will convince people that they need this product.
The pros and cons of infomercials
Advertorials attract attention and can be used to deliver more information about your product that you might not normally be able to present in a short ad. The downside is that this advertising medium is often criticized and people may not believe the infomercial because of what previous infomercials have featured.
The infomercial is a more extensive advertisement, usually in the form of a television show, such as a talk show, but which persuades people to take a certain specific and measurable action that benefits the advertiser. It also includes strong tone lines and uses celebrities and scientific characters to try and create a stronger advertising message.