The pros and cons of having a massage office
If you are new or a little new to the practice of massage, you may be wondering: “Do I want an office or do I want to work as a freelancer?” They are very good questions. I like both and would recommend you try both. In this article, we discuss the pros and cons of having a massage office. The pros and cons of on-site massage are another article. Next, I will first list the advantages of having a massage office, followed by the disadvantages of having a massage office. After reading up on the pros and cons of having a massage office, you can make an informed decision based on the information I have provided below.
Having a massage office gives you a regular place to practice and store your equipment and supplies. If you want to offer other special forms of massage like hot stone massage, having an office is ideal because who wants to carry all of that with them?
An office provides you with a location for the delivery of things like a laundry service. Laundry services will typically only offer drop off and pick up, so they need a regular business address. If you have a busy practice, the time savings will outweigh the costs of using a laundry service.
An office gives you a sense of credibility and professionalism. Some clients simply prefer to have a place to go. Imagine if you are a busy person with your family at home. Going to an office can give someone a break from their busy schedule.
If you are lucky enough to share an office with another provider, you may be able to offer an insurance massage and review your billing, which generates another bonus. In an office shared with other providers, you will probably get tons of referrals, but be sure to reciprocate!
If you have your own office, you can configure it however you want! It is important to create a relaxing environment for your clients, but why not add a few things that you enjoy as well? Do your best to create an environment that is welcoming and relaxing for your customers.
You have to pay the rent. Of course, having an office carries the extra cost of rent. Be realistic about what you can afford and your ability to attract customers. Some people will share their space with others until they have built their practice enough to be able to pay the rent on their own.
Advertising costs money. How are you going to get clients to come to your office? In the beginning, before you have established a steady stream of clients, you will need to spend some money to get them to the office. If you do this correctly, your advertising money will be well spent. Done correctly, the cost of advertising generally needs to be covered by getting a customer at the door. If it’s costing you more, you may want to review your advertising strategy.
Sometimes you have to sign a lease. What if you have signed a lease and decide it was a mistake? Well, you are still responsible for that rent for the rest of the lease. You may be able to sublet under the terms, but once you sign the agreement, you are financially responsible for this obligation. If you are unsure about making this type of commitment, take some time to think about it.
Delayed customers. This is one of those things that you just can’t control. It’s frustrating, annoying, and inconsiderate and people do it all the time. They come here to relax and when they are late it creates all kinds of stress for you. Maybe you scheduled multiple massage treatments in a row. When a person is late, it gives you less time to prepare for your next customer. Also, it is annoying when they wait a full hour when they are 15-20 minutes late.
No more shows. This is my last downside to having a massage office. When you take the time to drive to the office and then you have everything ready and then where are they? Of course, they never answer the phone when you call to find out where they are. It happens, it’s not fun and some places will now require a credit card to prevent this from happening. It is up to you how you want to run your business, but it is always good to know the potential pros and cons of any situation before making an informed decision.
If the office is only open when you are there, you could be left alone with a strange person. I have had strange men and women who have been cause for concern, so we are not going to attack any particular gender here. Both can be strange and make you feel insecure. If you are going to choose the office route, I highly recommend that you use an office where there are other people coming and going so you can get help if you need it.
Clients who are out of it. When you do your job and your client feels relaxed, it’s great. Sometimes you did your job too well and they may not be ready to drive. If you don’t have other clients scheduled in the office, guess what? You’re stuck hanging out there until they’re okay to drive. Who knows how long that will take?
In conclusion, it is really up to you to decide when and how to use the office setting to your best advantage. Having an office can do wonders to give your practice legitimacy, but responsibilities come with having an office. a It is a good idea to know its advantages and disadvantages before making a decision. I hope this information helps you in your decision making.