Trainers: how many calls per month do you receive from your marketing department?
Is it zero, 1 or 2? Or do you get a return of 5-10% or more from each marketing activity that returns with an interest in doing business with you?
As the economy falters, many trainers complain that their business is falling apart, but my phone keeps ringing more and more. Why is that?
I used to say that my phone was a leading economic indicator. When things got better, the phone rang louder, and usually even before the rest of the world knew something was up in the economy. The opposite happened a few weeks before an economic crisis was announced.
Yet today, as we enter one of the worst economic downturns since the Great Depression, my phone is ringing faster and faster. What has changed?
Some of it contributes to what I say. In other words, my message has changed. I am no longer “selling coaching”. I am selling “increased business” and “increased business by working fewer hours.” That message resonates with people experiencing the need for “more business” or those who work long hours and would like to reduce hours while maintaining the same or higher income.
Develop a core marketing message for YOUR coaching business that MAKES your clients call. . . See how your calls go up. . . even in THIS economy!
A core marketing message focused on results and not what you do is the key to making your marketing work!
It has to be suitable for your target market while clearly defining that target market, it’s pain, it’s solutions…
It’s like turning on a light switch.
Have you ever struggled with something and just can’t seem to get it to work? When someone else came along and took you in a totally different direction, or helped you with a new concept, it was like turning on the light in the room. Suddenly the new address lit up and you KNEW what to do. Even the results suddenly flowed out as if a switch had been flipped.
Well, developing that core marketing message that connects with the needs of your target market will be that game changer for your own coaching business and for your clients as well.