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Cash on Cash (CoC) provides an easy way for real estate investors to quickly compare the profitability of similar income-generating properties or evaluate it against another investment opportunity.

CoC, however, is not a particularly powerful tool for measuring the profitability of rental income property and currently receives less attention in real estate investment analysis than it used to a few years ago.

One shortcoming lies in the fact that cash back over cash does not take into account the time value of money. The cash-on-cash return should be limited to simply measuring the cash flow of the first year of a residential income property and not the cash flows of the future year.

Nonetheless, cash over cash is not without validity and still offers seasoned and novice real estate investors a benefit that has always been attributed to its popularity.

The CoC return measures the relationship between the first year’s anticipated cash flow and the amount of the initial cash investment made by the real estate investor to purchase the rental property. Therefore, CoC is always expressed as a percentage.

The “first year cash flow” (or annual cash flow) is the amount of money the property is expected to generate during the first year of operation. The “initial investment” (cash invested; sometimes called acquisition cost) is the total amount of cash invested, including the down payment, loan points, escrow and title fees, appraisal and inspection costs .

Okay, let’s start with an example and then let’s do the math.

Suppose you are interested in purchasing a property with six units, each paying $ 1,000 per month in rent. Estimate the first year’s operating expenses at $ 28,800. You are planning a new mortgage with a down payment of $ 126,000, loan points of $ 2,940, and a monthly payment of $ 1,956. You estimate your closing costs (escrow, title, inspections, and appraisal fees) to be $ 2,100.

Formula: Annual Cash Flow / Cash Investment = Cash Over Cash Yield

In this case, you will need to perform five calculations (to determine annual cash flow and cash investment) before you can calculate cash over cash.

1. Annual rental income: (6 units x $ 1,000) x 12 = $ 72,000

2. Net operating income (NOI; income less expenses): $ 72,000 – 28,800 = $ 43,200

3. Annual debt service (mortgage payment): $ 1,956 x 12 = $ 23,472

4. Annual cash flow (net operating income less payment): $ 43,200 – 23,472 = $ 19,728

5. Cash investment (down payment + points + closing costs): $ 126,000 + 2,940 + 2,100 = $ 131,040

Calculation: (Annual cash flow / Cash investment = Cash over cash yield) $ 19,728 / $ 131,040 = 15.06%

Now that you know that this specific investment opportunity produces a 15.06% CoC return, you can compare it to similar properties or alternative investments, such as a T-Bill rate, and decide whether or not to proceed with a purchase.

Some say that land is the biggest investment a person can make. Every year more people are saving or borrowing to buy land. Some people buy it because they don’t have a roof over their head, while others buy land as an investment for the future. While buying land is very lucrative, there are some advantages and disadvantages to buying real estate as an investment, and here are some of them.

Buying land is advantageous because it is one of the few assets that experiences such an exponential increase in value over the years. The land is almost immortal and therefore one of the few assets that is passed down from generation to generation. In fact, unless there is a great natural calamity, the owner of the land will always have a remuneration, even if his land is destroyed. Along with gold, land becomes the most expensive and valuable asset with the longest possible life.

Another advantage of buying land as an investment is the exponential increase in the price of the land. Every year, home prices see a price correction that dramatically changes prices per square foot. This amount is arguably more than any amount of interest a bank would provide, or the returns from any small-scale business you have invested in.

Buying a property as an investment is also the safest, because this is a resource that will always be necessary and will never go out of style. In fact, some financial experts consider real estate to be a very valuable asset compared to gold, due to the ease of use that can be found for real estate. Whatever the financial situation of the country or the person, they will always need land to live and do business.

Along the same lines, owning real estate also has some downsides. The first downside is that even though the price goes up quite well, you will always be in a losing business when you sell your real estate, because you could have made a better amount next year, or even six months later.

Another downside is that the cost of real estate owned by a person can drop suddenly due to factors over which you have no control. For example, sometimes the cost can decrease because the land becomes landlocked and cannot be accessed by road, air, or sea. In other cases, land can become cheap because the government has not provided the right kind of amenities and services, reducing the livability of the place.

Yet another disadvantage is the cost of real estate. The cost is so high that people have few assets left to experiment with, forcing them to put all their eggs in one basket.

Due to these disadvantages, it is necessary for a person to research the area well before finally registering on the dotted line.

A non-vented bathroom fan is the answer to your humidity problem if installing a model with wall or ceiling ducts is not a practical option. For example, if you have a basement bathroom or if you live in a rental home that currently doesn’t have a fan, why should you have to deal with the smell and mold that is associated with all that extra moisture from your shower? It’s fair to say that no bathroom should be without some kind of fan.

Characteristics

With these types of fans, you don’t have to worry about poking holes or snapping into the walls. Ductless systems do not require outside ventilation and can be installed on the wall or ceiling. They feature 12v motors that are traditionally removable so they can be easily cleaned.

You will also find that installation is a breeze with these units as they generally have a tension spring mount. Not to mention, they often weigh less than eight pounds.

Why do you need one

While you may be able to live without a bathroom heating fan, you still need some kind of unit in there to help with humidity. When you shower, you create steam that leaves a large amount of moisture in the air. Where exactly do you think all that water goes? You actually have nowhere to go other than being sucked into your wood trim, cabinets, fabric shower curtains, rugs, towels, decorative items, or whatever other absorbent material you have in the room.

The moisture that remains in a bathroom that is not ventilated promotes the growth of mold and mildew, and you should know that these are living, growing organisms. Also, the moisture from the shower creates another serious problem with the wood in the room as it burps it up, leading to a larger home improvement project in the long run when you have to start replacing the trim, etc. Not to mention, the musty smell that keeps getting wet and growing over time is not at all pleasant.

Whenever possible, your goal is to install an exhaust fan made by a reputable company like Greenwood, Silavent, or Xpelair that meets all building codes. However, if you can’t add ductwork to your bathroom, a non-vented bathroom fan is your next best option.

It seems like it’s not important to know your exit strategy (what you are going to do with your pre-foreclosure home after your offer is accepted) when you first sit down to share your pre-foreclosure information with the seller. and before you sign the Purchase Agreement. But it is not like that.

Important Pre-Foreclosure Information After Acceptance

What you are going to do with your pre-foreclosure real estate is as important now as it will be when you get the offer accepted by the bank.

– If you buy the house, where do you get the money?

– If you borrow the money, how much cheaper do I have to get the house to pay back the interest?

– Will you lease / rent or sell the property after rehabilitation?

– Are you going to do the repairs?

– If you don’t want to do the repairs, who will?

– Do you have a list of people who would be interested in buying the house if not?

– Where would you find people who would buy the house if you did not?

These are all important questions and you should think about them the entire time you work on the pre-foreclosure track. Once the offer is accepted, you generally have 30 days to close the deal. So time is of the essence.

If you have most of these questions answered and the pieces in place, it’s a lot easier.

We will take them one at a time.

1. Yes, you will buy the home before foreclosure and do the repairs yourself. And you don’t have money, but you have rehab experience.

Buying homes before foreclosure is a great way to build your property portfolio and increase your net worth. You can get the money from a private lender, a hard money lender, or a mortgage company.

Using a Private Lender When Buying a Pre-Foreclosure Short Sale

A private lender could be someone in your family or circle of friends who knows you have done some rehab, is interested in increasing their own income, and believes in you. They may lend you the money at 8% because they currently only get 4.5% on a money market account. Great deal!

It will simply show them that your money will be safe through a first mortgage on the property and that you are buying it less than 70% of the value after repair (ARV) or after its fixed value and fair market value for the neighborhood.

They can lend you the cash directly or from your self-directed IRA (more on that later) where the money becomes tax-free.

Using a hard money lender when buying a previous foreclosure

A hard money lender charges a higher interest rate and usually targets up-front. (Each point is 1% (percentage) of the loan amount). They may or may not check your credit, but they usually don’t want this to be their first offer. They want you to have experience in rehabilitation and property buying, so they feel more secure when they don’t know you. They do not normally request a credit report. They are lending because there is equity in the property and will foreclose on the property if you don’t make your payments.

Another way to build trust with your lender is to provide even more pre-foreclosure information. Sign an advance deed with your private lender restoring property rights to your lender in the event of default. The deed can be preserved with an attorney or with the escrow account of the Title Company if necessary.

Giving your lender options shows that you want to make sure your investment is safe is a great way to keep them wanting to lend you more money!

Your garage is an important part of your home where you can park your car or store your junk. Therefore, you need to make sure that your garage is safe and secure. If you want to keep thieves out, your garage door must be functional. The problem is that some people don’t take care of their garage and end up with a door that needs repairs. If you are looking for tips to fix your garage door, read the following 4 tips. Keep reading to know more.

1. The door won’t open

A sudden power failure can prevent the door from opening. So you need to check the guide track to see if there is a hanging wire. The gate opener relies on this wire when it is opened. All you need to do is pull the cable to activate a manual override and solve your problem. And hopefully this will solve the problems.

2. The door is frozen

Frozen doors do not open properly, especially in the cold season. In this situation, the door becomes stiff and feels quite difficult to open. All you need to do is adjust the pressure settings to fix the problem.

3. The door is loose

Over time, doors, especially wooden ones, tend to sag. And this can have a negative impact on the opening and closing of the door. You can use a tension bar to straighten a sagging door.

4. The locks appear faulty

Bad locks are another common cause of problem garage doors. You can find the locks in the middle of the door. The missing mechanism is adversely affected when the lock changes position. However, the good news is that you can fix the problem yourself.

You must first remove the guide brackets to reposition them, which will help you adjust the locking bars. Once this is done, you should lubricate the locks with good quality machine oil. That is all.

Repair Bonus Tips

Needless to say, you may not be skilled enough to fix all kinds of garage door problems. Sometimes you may need the services of an expert. If you encounter any of the following problems with your garage door, we suggest that you contact a good professional.

• Cracks in the wall

• A wall that bends

• Large patches of mold on the nearby wall

• A wall with an offset foundation.

To make a long story short, some of the most common garage door problems include a faulty and sagging locking system, cracks, and a non-working opener. Although some of the problems can be fixed with the help of DIY methods, other problems may require the help of a professional.

The idea is to hire the best service provider. Just keep in mind that the professional you are hiring is certified and experienced. After all, you don’t want to end up with a completely damaged garage door. So, hiring the services of a professional based on your task is a genius.

Once considered one of the “Big Four” American airlines, along with American, Delta and United, it had been innovative and highly successful, having evolved to become the second largest airline in the world during its six-decade history.

Following its origins to Pitcairn Aviation, which had been formed on September 15, 1927, it had inaugurated airmail service the following year between Brunswick, New Jersey, and Atlanta with the open PA-5 Mailwings cabin.

But North American Aviation, a holding company for several fledgling carriers and aircraft manufacturers, bought the company a year after that and, changing its name to Eastern Air Transport, inaugurated passenger service with Ford 4-AT Trimotors in the multi-sector jump of Newark to Washington via Camden, Baltimore, Washington and Richmond on August 18, 1930. The acquisition of the Curtiss Condor allowed him to extend the route to Atlanta.

After absorbing Ludington Air Lines three years later, it was able to incorporate a New York-Philadelphia-Washington triplet into its system.

Eastern’s growth, like that of many other carriers, was fueled by the Air Mail Act of 1934, which involved the award of government contracts to private companies to transport the mail, while the United States Postal Service selected them in based on the offer they presented in the competition. with others. Although this prompted the formation of upstart companies to operate the airmail routes in the hope of being chosen, it also required the separation of joint ownership from the then common aircraft manufacturer and carrier.

Bypassing the restriction imposed as a result of its participation in the Spoils Conference with Postmaster General Walter Folger Brown, Eastern Air Transport changed its name in 1934 by what it would be known throughout its history, Eastern Air Lines.

Captain Eddie Rickenbacker, a World War I flight ace who won the Congressional Medal of Honor, purchased the aircraft carrier from the North American Aviation holding company for $ 800,000 and took over the helm, implementing an aircraft modernization program.

Building his soon-famous Grand Silver Fleet, he quickly replaced the slow-moving Curtiss Condor biplanes with all-metal Douglas DC-2s, one of which became the first to land at the new Washington National Airport in 1941. Leaving its mark on a This expanding coast network, Eastern toured the New York-Miami sector with wider-cabin DC-3s and 21 passengers in 1937.

Like many American airlines, whose growth was interrupted by the need of World War II and the requisition of its planes for military purposes, Eastern began its own military support flights in 1942, connecting the three states of Florida, Pennsylvania and Texas. spreading its wings to Trinidad in the Caribbean, and finally forming its Miami-based Military Transportation Division, for which it acquired Curtiss C-46 Commandos.

The seed for its pioneering three-city northeast shuttle was planted two years later when the Civil Aeronautics Board (CAB) awarded it the New York-Boston route over American.

The technological advancements of the 1950s, expressed as increases in range, payload, speed, comfort, and safety, occurred so quickly that by the time an aircraft was produced, its replacement was already on the drawing board.

The four-engine DC-4 soon supplemented its 39 twin-engine DC-3s, and its network now spans Detroit, St. Louis and San Juan, Puerto Rico.

The Lockheed L-649 Constellation, which opened in service in 1947, yielded to the larger-capacity L-1049 Super Constellation, which traveled its signature New York-Miami route on December 17, 1951. The 4-0-4 Martins replaced the DC -3 and, by the middle of the decade, the first DC-7Bs sported the Eastern livery.

The Colonial Airlines acquisition gave it access to New York State, New England, Canada, Bermuda and Mexico City.

The propjet took the form of the four-engine Lockheed L-188 Electra, which was inaugurated on January 12, 1959 between New York and Miami, and the pure jet in the form of the four-engine Douglas DC-8 only. a year later, soon supplemented by the smaller-capacity, but higher-cruising Boeing 720.

Eastern was the first of the four major US airlines to operate the 727-100 tri-jet “Whisperliner” – specifically on the Philadelphia-Washington-Miami route – and the twin-jet DC-9-10.

The famous hourly shuttle New York-Boston-Washington was launched on April 30, 1961 with the L-188 Electra, for which he recommended: “No need to make a reservation. Just ‘show up and go.” All sections have back-up aircraft on standby to ensure a seat for everyone waiting at the scheduled departure time. “

One-way weekday fares were $ 69.00 to Boston and $ 42.00 to Washington, while weekend round-trip prices were $ 55.00 for adults and $ 37.00 for children for both.

The shuttle was eventually operated by DC-9-30, 727-200, and A-300 aircraft.

Breaking its shackles on the east coast in the late 1960s, it expanded to Seattle and Los Angeles on the west coast, Nassau and Freeport in the Bahamas with the acquisition of Mackey Airways, and several Caribbean islands after buying Caribair. .

Passing the torch to another famous aerospace personality, Captain Eddie Rickenbacker relinquished control to Colonel Frank Borman, who had orbited the earth on Gemini VII in 1966 and the moon on Apollo VIII two years later.

Eastern entered the wide-body era with the Lockheed L-1011-1 TriStar in 1972, became the first American airline to operate the European Airbus Industrie A-300 in 1978 when it ordered 23, and was the launch customer of the Boeing 757-200.

After acquiring Latin American routes from Braniff International in 1982 and establishing a hub in San Juan, it became the second largest airline in the world in terms of annual passengers after Aeroflot, establishing hubs in New York, Charlotte, Atlanta, Miami and San Juan and carrying his motto “We have to earn our wings every day.”

But, while he may have earned his wings, he didn’t necessarily get the gains to maintain his lift. Debt from aircraft purchases necessary for its expansion and labor disputes necessitated the purchase of $ 615 million by Texas Air Holdings, which also owned Continental, in 1986, and Eastern became a fodder corpse. Airplanes were sold. The employees were fired. The assets were transferred to Continental. And its image quickly deteriorated, especially when it practically eliminated in-flight service to cut costs.

By filing for bankruptcy in 1989 and ceasing operations two years later, on January 19, what were once “wings of man” became the Icarus of deregulation after a six-decade flight.

It is important to learn how to save money, otherwise it will never improve your situation. You may already have a large debt to your home and just want to start paying it off; the ideas in this article will help you do that too.

This article is primarily for people who have no assets or savings and need to start at the beginning. It is important to have this basic skill. Without it, you will not learn to manage money. So even if they gave you a large sum of money, you wouldn’t know how to handle it, if you don’t have this ability.

So this is for people who want to buy a house (or an asset) and have no savings to do so. This will teach you how to save. The easiest way is to save 10% (or more) of your income.

Your self-employed income won’t be taxed until you file your taxes, so you need to have money for this too.

So the best way to save 10% is for your employer to put 10% of your salary in another bank account, perhaps a bank that is not in your town or city and does not have an access card or Internet access. . So 10% just comes into your every week and you don’t even know it.

Then you can spend the rest. Obviously this is a slow process to get rich and if your income is $ 50,000 then it is only $ 5,000 per year. But it’s better than nothing.

So that’s the BEST way to do it. You know why? Because you don’t see it, you can’t spend it.

If you wait until your pay goes into your bank account and then you transfer it yourself or have set up a direct debit, it is not the same, as you read the chapter on goal setting.

If you have a goal of buying a $ 300,000 home in one year, then you will need the deposit and closing costs.

Let’s say you need $ 40,000, so break it down into weekly. Assuming your income is $ 50,000, 10% of it is $ 5,000, so you need to get an additional $ 35,000. Ideas appear and other means will come your way.

When this happens, you should notice them. There’s a name for this, but we’ll call it ‘luck’ and when things start to fall into place, then take every opportunity that comes your way.

If your goal was a home in 1 year, you are now on your way to buying your first home. If you already have a home, you are paying for it faster now. Why do you want to pay off your home loan faster?

The reason you want to do this is that you can use equity, which is the difference of what you owe and how much it is worth, to buy another home, rent it, or future investments. Wealth is not built on owing a lot of money, you must start paying it off. Then you start to build equity.

The reason you want to buy another home is that in the long run it will give you asset growth and income in the form of rent.

You need asset growth and income to become a millionaire.

Okay, now let’s get back to savings. Here’s another idea or additional way.

Drop all your coins into a jar at the end of the day. Do not harden the jar.

When it’s full, take it to the bank and collect the money.

Don’t spend it on a night out; transfer it to the out of town bank account.

Another way is to really save on your daily expenses.

Stop buying a daily coffee.

Do not take the car to work and take the bus.

Shop at the largest mall in the lowest social and economic area closest to you.

Why? Because the supermarkets there will be cheaper than those in the middle class areas.

Pack your lunch at home and take it to work, this can save you $ 50 a week, and guess where the $ 50 a week goes. Bank account out of town.

Stop going out to the movies and to dinner.

Cut off your credit card (s) if you have them, and never use them again.

If you need credit card numbers to buy things online, get a MasterCard or Visa debit card.

Pay them ASAP and never use one again.

No one you’ve ever seen with multiple credit cards and carry-over balances every month is rich.

As for points? Who cares, he won’t take any plane rides until he’s rich.

Watch the use of utilities, take shorter showers, do not use heating or cooling devices unless necessary, turn off the lights, watch less TV; it’s rubbish anyway and you need a good night’s sleep so you can go clean at 230am anyway. . (Do you see how having additional jobs / sources of income will save you money in other areas?)

Don’t have a mobile phone unless you need it for your business. If you want to talk to people, tell them to come visit you.

Do not have anything that is costing you money, that will not help you earn money.

I think this is going to help me earn money, if I don’t get rid of it, don’t buy it or don’t use it.

Sell ​​it on eBay.

Food: do not buy junk food, you will lose weight and it always has a higher price than fruits and vegetables.

Fruits and vegetables are usually cheaper in the outer suburbs that are close to fruit and vegetable growing areas, so shop there.

Maybe it’s cheaper to live there too, so maybe move there.

If you rent, get the cheapest apartment or house, and get someone to share with you or rent free rooms.

If you have a mortgage then you need to start paying it off, if it is too high and it is a good time to sell, sell the house and buy something cheaper than you can afford.

Rent any room or free space that can be rented.

Pay off your mortgage loan biweekly if it is a variable loan.

You will save money.

If you have a high income, look for loans where your income can go directly to them.

If you don’t need your car, sell it.

If you can take a bus or train to work and decided that the cleaning and lawn mowing business weren’t for you, then sell it.

You can buy one later when you are rich.

If you need to go somewhere where a train or bus cannot rent a car.

I could go on and on about finding ways to save money, but you get the idea, look at everything you do, and remove what you don’t need.

You don’t need cable TV, I don’t care who you are.

If you want to save money, get rid of it.

I know people whose loans are behind, and yet when you look at their bank statement, they have internet, cell phones, and cable.

Clearly, watching sitcom reruns is more important than keeping your house for some people.

You might think, but if I get rid of this or that or stop going to the movies every week with my friends or go out drinking and spend $ 200 on Saturday night, you will run out of friends and everyone will make fun of you at work. Why did not you do it. Watch the 9 hour 2 and a half man cable marathon.

Look at your friends, neighbors, or co-workers.

They are rich?

They could have the latest car and a big screen TV and go out in the latest clothes three times a week, but if you can calculate their salary and they don’t get up at 230 AM. M. To go cleaning, then they are basically one. stay away from bankruptcy.

If you want to be rich you have to do things differently from anyone else, otherwise everyone would be rich.

If you don’t have a couple of investment properties and have to check your bank account balance at the ATM before you buy your lunch, you are not rich.

You need to find new friends who are just like you.

Wealthy minded people who are rich or want to be.

Sometimes these people will give you an idea, a real estate development, or a way to make money that you can benefit from.

Whereas your friends only care if you are wearing the right clothes for the club tonight.

Most people are one step away from bankruptcy and you don’t want to be that way and that is why you are reading this book.

If you wanted to be one step away from bankruptcy, you wouldn’t have bothered to read this.

So you need to save money and look for ways to cut your expenses, although it may have increased with the added income, now is the time to ‘seize the day’ and ‘make hay while the sun is shining’. to make good use of all the extra money.

Yes, if you increase your income, you can spend it and impress your friends with the latest big screen TVs and electronics, and you don’t need to put them on a credit card either.

But this is not the point.

You are making money so you can get rich and if you follow my simple advice then you are more likely to get rich.

And telling your old friends who are partying, buying more gadgets and are in vogue that you are now a millionaire in 5 years is going to sound pretty good.

Sure they laughed at you then, but when they get kicked out of their house for not paying the mortgage rent and you have 5 houses and can buy a big screen TV with cash, then you will be the one laughing.

So you need to start saving money and then look at all the ways you can save money.

Without pain there is no gain.

So you may be reading this and not wasting your money now, you just don’t have enough money.

The only way to improve your situation is to increase your income.

If you don’t have the money to buy a mop or vacuum, or you don’t have a car, then you should have a lower goal.

I would suggest getting a second job, or finding a higher paying first job, and then start saving so you can start your business.

If you can’t afford to save because you have too much debt, let’s say you have personal loans and credit cards and are already behind on these payments, then you really need to earn that much money and pay them off.

There is no one-time savings money if you have $ 80,000 in unsecured debt at 20% interest. You need to focus and pay for it.

If you have a financed car, decide if you need it so that you can generate a second income or if it is better to sell it and reduce your debt.

And break your credit cards right now and never get one again.

Saving money is the most important thing you will need to learn, whether it is buying cheap food or saving 10% of your salary every week, if you have nothing saved now, you need to learn how to do it.

Saving money is the most important lesson to learn, because you can earn as much money as you want; If you don’t save it, you will never be rich.

If you are always moving, temporarily moving, or just want more space for your belongings, you need to get a secure storage space for your valuables.

Types of storage units

Storage: They are units without metal or concrete windows. They are common among business people, but you can also use them for personal use. Once you put your valuables away, the tenant will lock them. They come in a wide range of sizes, and it is up to you to choose the ones that will fit your valuables. The most attractive thing is that you can access them easily both day and night.

Climate controlled: They are similar to self-storage in terms of size and shape, but are ideal for use with items that require some protection. Some of the best materials to store in these units are expensive furniture and other documents that would be destroyed by severe weather. As well as protecting your valuables from the elements, they also protect them from pests, mold and mildew.

RV and Boat Storage: They are large and you can use them to store a boat, car or any other large object. The spaces are usually closed and come in different sizes. To provide maximum protection to your valuable possessions, the areas have CCTV cameras and monitored alarms.

Tips on how to make the most of your storage spaces

To get the most out of your rental storage space, you should consider a few tips. Some of these tips include:

Pay close attention to the storage facility: Your valuables are as safe as the facilities where you store them. Before signing a contract with the rental company, visit and inspect the premises. Make sure it is in a safe environment and in good condition. You should also make sure the facility is a member of the self-storage association. In this way, you will ensure that the rental company adheres to the rental code of ethics and provides you with high-quality services. It will also be easy for you to deal with the company in case you lose your valuables.

Wrap your valuables: Wrapping does not protect items. It gives you the peace of mind that they are sealed and do not collect dust or insects. Before placing items in the storage unit, wrap what you can in industrial plastic wrap.

Label: In addition to wrapping items, you must also mark them. When labeling, you must mark every item that you store. This not only helps you easily find items when you need them, but also helps you figure out what is missing.

conclusion

Here’s what you need to know about storage spaces. When finding a space for their products, many people simply consider the price. This shouldn’t be you. Although the rental company should provide you with the areas at a reasonable price, also think about the reputation of the company and the quality of customer service.

If you can’t do your numbers and you’re stuck, maybe it’s time to present your story and product with more flair and drama.

Pressing for the listing

Daryl Hardy, who publishes Success magazine, sold real estate between the ages of 20 and 24. By getting expired real estate listings, he says he was determined that people would either love him or hate him.

Using his “shock and awe” campaign, he said he would show up at the prospect’s door at 6 am to ask for the listing. If it failed, later that day, an attendant delivered a package that he called “Da-Bomb” because it was “large and full of combustible materials.”

But wait, there is more!

Hardy describes the rest:

“Then in the early afternoon an assistant would show up and hand them a SOLD sign and say, ‘This is a gift from Darren Hardy – you’ll need it shortly after you hire him to sell your house.’

Later that night he would stop by in person and ask for the listing again. If the listing hadn’t been secured yet, then they would deliver something to me in person or it would be mailed to them every day for at least two weeks along with a daily call from me personally. “

The man who used theater and drama

Someone else who caught the eye was the late Gary Halbert, who called himself “the best copywriter in the world.” Many people say yes. But Gary was very direct and straightforward, which bothered some people.

He said that advertising is too often missing two important elements: the theater and the theater. He wrote an ad campaign for actor Ernest Borgnine’s wife, Tova. She was launching a new line of perfumes and Gary needed a great way to get to know her. So he focused on the book he had just written:

“I wrote a full-page newspaper ad: ‘Tova Borgnine’s new book hits bestseller list.’ I had it typeset like it was a real newspaper ad. I framed it in a gold frame. I wrapped it in foil with a bow and sent it to his office. She opened it and called me 20 minutes later. made millions of dollars with that association. You have to stand out from these people. You want your marketing to have more impact. Wham, wham, wham. “

Launch of the perfume

To kick off the sale of Tova’s new perfume, Gary insisted that instead of using a 150-seat boutique, he was renting the entire lower half of the Century Plaza Hotel. He then wrote a full-page ad for the Los Angeles Times promising a free bottle for the first thousand people. More than 7,000 people showed up in one afternoon from Monday to Friday.

That launch was mentioned in Time magazine and generated millions of dollars in department store orders. Halbert said that the launch was so successful due to a great fantastic idea that was implemented to perfection. The ad began with a legendary headline that he claimed was the best ever written:

Wife of a famous movie star swears under oath that her new perfume does not contain an illegal sexual stimulant!

So when you think about how to stand out in the market, look for ways to make what you are saying and selling more dynamic.

Advertising

Spread the word. Let your friends and family know that you have started your own home cleaning business. Ask them to spread the word at work and wherever they go. Personal references can help you get your first clients at this level. Serve the first few customers to the best of your ability. These clients can be the base make or break. If you treat them like a king, they may recommend you to their friends. Word of mouth is the most successful form of advertising for such small businesses. Word of mouth can take your business further and also help reduce marketing expenses.

Business Referral Program: I already mentioned “word of mouth” advertising. Taking this one step further can really help your business take off. Implement a referral program. Pay customers if they refer new customers to you. This can be cash or free house cleaning services.

Start advertising in local newspapers: Focus on smaller local community newspapers and less on newspapers in large metropolitan areas. The price will be much more affordable. A local newspaper in the area where I live is distributed to about 75,000 residential customers (not households). A business card-sized ad in a reasonable location costs about $ 95.00 per week. You can also work with classified ads. These ads run from $ 10.00 per week to around $ 45.00 per week. If you can, do not choose weekly execution, but opt ​​for a monthly or quarterly offer. Don’t try to put too much information in a classified ad. Be brief, but easy to understand. Example: “Affordable house cleaning services. No job is too small. Free estimates. (123) -555-1234”

Magnetic Signs or Decals for Your Vehicle – If you drive a decent looking vehicle, use it for advertising. If you’re driving an old, rusty part from the ’80s, skip to the next section. Car advertising can be very effective if you follow a few basic rules. It has to look professional. The message should be short and easy to understand. Don’t drive like crazy when advertising your business on your car. Magnetic signs can be purchased for around $ 75.00. Decals are available starting at around $ 25.00. Look at other cars that carry an advertising message for ideas of what to do.

Flyers – You can print attractive brochures on your home computer, but I recommend spending a little money on professional printing. Design a flyer first. Then talk to local printers for prices. You can also refer to Internet printers such as http://www.gotprint.com. 1,000 brochures (printed in color) at Gotprint.com will cost you about $ 125.00 + shipping. Try to overcome that with your home computer. Paper, ink, time, and wear will cost you 2-3 times as much. How to distribute the flyers? Start by hanging brochures on bulletin boards in coin-operated supermarkets and laundries. Ask store owners in your area if they are willing to display the flyer in their store somewhere (if applicable).

Don’t put flyers on car windows at local grocery stores and businesses. It may violate local laws or owner’s permits. Instead, spend a morning in large residential areas and walk from door to door and post the flyers on the front door (bring lots of duct tape). You can even go one step further and ring the doorbell and send out flyers in person and mention that you are expanding your services to that area to see if people are interested. DO NOT put flyers in mailboxes, it is against federal law.

Have you ever seen those advertising hangers on the doors? Pre-printed door hangers are practically an extension of hanging brochures on entry doors. They are already shaped like a doorknob opening so they can be easily attached to a doorknob as you pass through. Browse the internet for the best prices or talk to local printers. We don’t endorse a specific store, but we’ve seen prices for around 5,000 door hangers for $ 189.00.

Business Cards – Business cards can be a very effective marketing tool. Check out different websites on the Internet. Often times these websites (such as Vistaprint.com or Gotprint.com) have online tools to design your business cards on their website. Always carry business cards with you and use them frequently to market your business. Keep in mind that it is a bit more cumbersome to reach a large group of people with business cards compared to using brochures.

Internet – Get a good domain name and build a website for yourself. More and more people are looking for service providers online. It starts when a handyman is needed and doesn’t end with the search for a reliable house cleaning service. A website and email address also make a good impression on your business cards. Statistics show that many working women shop for services at home online while at work. Buy a list online at your local yellow pages. The Yellow Pages are still a great way to advertise your business. The online version on the Internet is gaining more popularity compared to the print version, and an online list will help you get more customers.