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Category Archive : Digital Marketing

A Beginner’s Guide to Starting Your Own Anime Figure Collection

Anime figures are collectibles that are based on Japanese-style characters from television shows, movies, manga (Japanese comics), and video games. The popularity of anime has grown significantly over the years, sparking a collecting frenzy around the world.

If you are interested in anime figures and would like to start the fun hobby of collecting them, then you should familiarize yourself with what makes a figure valuable. The most treasured figures are usually the first ones that have never been taken out of their packages. Terms like MIB (Mint in Box) and NRFB (Never Removed From Box) are terms that you should become familiar with, as it will be easier for you to figure out why certain figures cost more than others.

An interesting fact about anime toys is the fact that they come in a variety of sizes. Many collectors start collecting the smaller, often less expensive figures, then gradually work their way up to the larger models. Before starting your collection, determine which anime you like the most, specifically which character. Most anime collectors feel a sense of intimacy and attachment to the anime toys in their collection because of what they represent. It is much more fun and exciting to collect the exact character that you love the most.

You can start looking for anime figures in and around your area by visiting local toy stores and even thrift stores. It is a well-known fact among collectors that the most valuable figurines have often been found in second-hand stores, so be sure to visit these stores frequently. Take the time to look closely at the toy boxes and shelves because you are lucky and find a great figure that is worth a good amount of money.

Another great place to look is online auction sites. Typically, you will find that you have the option of purchasing figures at a fixed price on these websites or as a sale-only alternative. If you are unfamiliar with online bidding, be sure to set a maximum price you can afford before placing your bid. The budget you are willing to spend will be the deciding factor in how many figures you can buy. Some of the older and rarer figures will easily cost hundreds of dollars if they are in excellent condition. You can also visit some anime collectibles websites to get an idea of ​​the prices and value. Seasoned collectibles are very willing to reveal what features to check so that you can pick up the figures you are looking for without getting confused as to whether you are paying too much for a particular character.

Once you have started a collection, you will need to have a place to display the shapes. Many collectors simply place their figures on some shelves, while others prefer to display them in a glass-covered display case to keep them in their current state. As your collection grows and you run out of space, you can figure this out if you have a rotation program for the shapes. Every few weeks, simply swap the numbers that are on display with others that are in storage.

Collecting anime is a lot of fun and it can become a hobby that will give you great pleasure for years to come. It is recommended to join online anime communities when collecting, as well as attending anime conventions, so that you can discuss your figures with other collectors.

Companies seeking the development of new products

With the aftermath of globalization, companies are thinking carefully about the best ways to expand their product and service offerings. Therefore, your product development strategy is critical to your success. However, many companies are in defensive mode and simply want to maintain their position in the market.

However, staying in a retention position is a definite way for businesses to fall behind. Innovative thinking that enables product / service growth is too sure a way to achieve sustainable success. In today’s discussion, we will explore the importance of product development for business growth, especially in a competitive market.

Launching new product offerings is not easy. According to market research, approximately 75% of consumer packaged goods and retail products do not earn even $ 7.5 million in their first year. Harvard Business School professor Clayton Christensen, who is the world’s leading authority on disruptive innovation, suggests that the failure rate of new products may actually be as high as 95%. Product failure rates relate to the number of products that are launched commercially but fail.

Geoffrey A. Moore, author of Crossing the abyss, maintains the challenges of product implementation: “… the least successful product is often arguably superior. Not content to sneak off the stage without some vengeance, this sullen and resentful team is looking among themselves for a scapegoat, and who? On the light? With unwavering consistency and unerring precision, all fingers point to the VP of Marketing. It’s Marketing’s fault! “So new product development is a risky proposition for the top executives who fill these positions. critical, as well as for the organization as a whole.

Businesses that want sustainable growth must develop new products and services frequently and consistently. Philip Kotler and Kevin Keller, authors of Marketing management, “In a rapidly changing economy, continuous innovation is a necessity. Highly innovative companies can quickly identify sixteen new market opportunities.”

When taking any action on new product development, companies must think strategically about their product development. Alexander Chernev, author of Strategic marketing management, further argues that managing growth is the preferred route to profitability over simply reducing costs.

He outlines four key issues in managing growth, including: (a) gaining and defending a market position, (b) managing sales growth, (c) developing new products, and (d) managing sales. product line. Chernev argues, “New products and services are the key to sustainable growth; they enable companies to win and maintain their market position by taking advantage of changes in the market to create superior customer value.”

That said, new product development means having the ability to take a product or service idea and turn it into a tangible offering that customers want. The following are the steps that most consumer products go through: (a) idea generation, (b) concept development, (c) business analysis, (d) product development, (e) testing market and (f) business deployment.

Tea Ansoff matrix is a strategic tool for product development, consisting of market penetration, market development, product development and diversification. In market penetration strategy, organizations seek to grow using their existing product offerings in existing markets. With this strategy in mind, organizations try to increase their market share. In a market development strategy, companies try to expand into new markets as new buyers using their existing offerings. In product development strategy, companies seek to create new products and services targeting their existing buyers.

In a diversification strategy, an organization tries to increase its market share by introducing new product offerings and, at the same time, entering a new market. Diversification is the riskiest approach due to the simultaneous realization of new changes (new product, new market). Kotler and Keller further keep the difficulty of sustainable product success: “It is increasingly difficult to identify highly successful products that will transform a market, but continued innovation can force competitors to catch up.” The concept seems simple. However, it is fraught with problems.

To be sure, many companies know that product development is a risky business. Although many consumers will proudly proclaim the success of many innovative products such as Apple and Google, these same buyers are unaware of the many product launch failures in this country. In our discussion, I demonstrated the importance of product development for business growth, especially in a competitive market. Failures often lead to innovation.

The great American inventor, Thomas Edison, had his own flaws, but learned to innovate because of them: “I haven’t failed. I just found 10,000 ways that don’t work.” Similarly, today’s businesses can also be successful if they understand how to strategically implement their products and services in the marketplace. Although there is enormous danger in failure, there is also the opportunity for unforeseen growth. Don’t wait until it’s too late.

© 2017 by DD Green

8 great pizza shop poster ideas

Pizza places are always looking for a way to attract attention and motivate customers to order their new products and become happy regulars. Adding unique signs and sheer creativity is a great way to grab the attention of the hungry and tired, and at the very least, build recognition. Here’s a rundown of the 8 best pizza shop poster ideas.

Garden signs

Posting yard signs in your neighborhoods and around local shopping spots, like grocery stores, is a great way to build your name and target potential customers. Include your business name and phone number, and your website if available. Make sure you have a delicious pizza on your poster to really motivate new customers.

Vinyl banner

Hang a bright, eye-catching ad banner over your pizza place to really turn heads. The vibrant colors draw attention and the large text is easy to read from a distance, making your message clear and effective. Keep your message simple so the text can be large and legible. A giant banner is the perfect way to announce a grand opening or a great new promotion.

Car magnets

Delivery drivers need a little recognition, right? Why let your pizza travel around the neighborhood without putting your name on it? Most delivery drivers drive personal vehicles, which makes car magnets the perfect solution. They can be easily removed and reapplied without damaging the vehicle and help raise awareness for your pizzeria. Mobile advertising is one of the most effective forms of signage.

wall decals

Add some flair to your pizza parlor interior with wall decals. Also known as reusable decals, wall decals are fabric decals that can be reused on literally any surface without damaging it. This is a great way to add full color menu items to your walls, Italian photos that look painted, or even menu items for a unique look.

Vinyl lettering

A traditional necessity for any pizzeria is vinyl lettering. This is the professional and traditional choice for your store hours and your pizzeria name. You can also list your menu categories in your window in letters to entice customers to try your pizza, wings, pasta, and desserts.

Vinyl decals

Add color to your storefront windows with vinyl decals. These full color signs can be printed to any size and the full color printing is super vibrant. It can be applied inside or outside and cut to any shape. Cut a custom sticker in the shape of your pizzeria logo or display an incredibly appetizing menu collection.

Window clips

Short-term promo signs are a great way to attract customers looking for a great deal to feed the whole family. Post your ads on the front window stickers so potential customers can easily see your offer and you can quickly give them a reason to stop by.

Fridge magnets

Send fridge magnets with every pickup or delivery order. This is a great way to keep your name close as customers search for what’s for dinner. Customers are always happy to receive another useful magnet, and the full-color design quickly catches the eye.

The importance of brand messages for a successful website redesign

I’m sure you’ve landed on someone’s website and felt something was … wrong; Or maybe you suddenly turned off without even knowing why.

Chances are, you quickly clicked again to find a competitor’s website, where you felt more comfortable and secure.

Your visitors might feel the same if you don’t pay attention to how you deal with your target audience.

This is why it is crucial to identify your brand style before redesigning your website.

In my last teatime tip: Marketing for Busy Entrepreneurs, I shared a few critical factors to ensure your website redesign is a success so people are comfortable, excited, and engaged when they land on your site. You can see it here.

In this article, I’m going to share 5 questions you need to answer to determine your brand identity and create the most effective website possible.

1. What first impression do you want to make?

You have about five seconds to make a first impression. Key findings from a Google study showed that sites with low visual complexity and high prototypic (how representative a design looks for a certain category of websites) were perceived as very attractive.

Bottom line: keep it simple and clean.

One of our clients wanted us to create a website for his collectible vintage card business. They live “rips” of unopened old sports cards (working with this type of business was the first time for us)!

The challenge was to make their website, which features a wide range of sports cards from several decades, easy to navigate.

One of our solutions was to break down the cards by year in the navigation on the right and highlight the featured packages on the home page.

My advice to you: think hard about how you organize your home page. If your visitors land on a cluttered and confusing page, their first impression will be overwhelming and they will land on one of your competitors.

2. How are you using colors, images and fonts?

You need to follow your brand’s guidance when it comes to choosing design elements for your website.

If you don’t have a trademark guide, it’s time to create one to identify your style and guide your team members.

Of course, smaller businesses won’t have as large a brand guide as corporations, but you need something that represents the visuals of your website, or you’ll end up with a hodgepodge of elements that will confuse your visitors and sabotage you. awareness of your brand.

We want to exude our brand and the design and style elements that we use in all of our marketing materials.

3. Are your images of high quality and do they have purpose and meaning?

Every image you choose for your website tells a story. If you choose poorly lit photos or tacky stock images, you are giving people the wrong impression. They may see your business as cheap, lazy, and unprofessional.

Take the time to make images part of your brand identity. Define what you want your images to represent and what should and should not appear on your website. Here are some examples that I have seen in the company’s trademark guidelines:

* Use neutral images with low lighting that show young professionals in a creative environment

* Avoid stock photos where people are looking directly at the camera.

* Keep shots focused on the product to a minimum; each photo must have at least one person in it

Choose the right photos to show your unique personality and style, whether you are hiring a photographer or using stock images.

There are so many different reasons a small business owner may decide to rename a website: poor conversions and / or sales, confusing navigation, or an outdated design, to name a few.

However, it is essential to have solid reasoning, logic and statistics behind rebranding your business. This guide will help you first understand whether or not you need to reinvent your business, and if you do, how to rebrand your website in the most effective way possible.

Read a complete 2019 guide to the website redesign process

4. Does your copy tell a compelling story?

The most important thing to remember when writing about your product or service is that it is about THEM, not you. It is your opportunity to show and tell customers the benefits of using your product or service.

You can do this with:

* A captivating headline. Which article are you most likely to read: one that has the title “Write Better Blogs” or one that says “10 Sure Ways to Write Income-Generating Blogs?”

* Concise, yet informative and compelling copy. People are overwhelmed if they land on a website that has a novel on the home page.

Identify the style of the brand and then tell your story succinctly and with a purpose: what are the benefits that your service offers? How can you help your target audience solve their problem?

Divide the copy into digestible paragraphs instead of long blocks of text.

* Avoid industry jargon. Write in the language of your customers. Avoid acronyms they won’t understand or overly technical language that only an expert would understand.

Also, steer clear of overly promising or fluffy claims (we guarantee it will change your life! Lose 10 pounds overnight). Remember, you only have a few seconds to make a first impression.

* Choose your CTAs wisely. Your CTA (call to action) is what your content is driving your customers towards. It is the action you want them to take. By using something like “Click here” you are not showing your visitors what they will get.

Use “Reserve Your Spot Now” or “Start Your Journey Today” or whatever resonates with your target audience.

5. How easy is it for people to connect with you?

Your contact page should be clearly visible in the top navigation bar, and if you have a physical location, you should embed a map along with instructions so that people can find it as easily as possible.

Take a look at our contact navigation. We feature it prominently in the top menu bar on every page of our site, plus we offer another option just above, which allows our clients to call us for prompt and professional service.

Your social media icons should also be front and center so people can connect with you on Facebook, Twitter, LinkedIn, YouTube, Instagram, Pinterest … whatever is relevant to you.

The more followers you get, the more opportunities you have to engage your audience and generate leads and sales. Here are some tips on selling on social media.

The better you understand the importance of brand messaging, the more effective your website redesign will be. -And your business? -Will be. Ask yourself these important questions and seek the help of a professional website design company to launch the most attractive, attractive and successful website possible. You and your clients will be glad you did.

Online social media: using it to support your ministry or non-profit organization

If you are a busy community leader for a spiritual or non-profit organization, probably the last thing you have time for is reading a lot of status updates on social media, responding to invitations to events and games. However, if you work with people, you have probably realized how important social media has become, especially for the younger generation. Maybe you’ve even worried about losing connection with social media communities, but you’ve also worried about losing your mind to the hectic and seemingly useless social media environment that doesn’t seem to match your organization’s mission. . You don’t have to go crazy and you can use social media without it taking over your life. That is, if you keep it simple from the beginning.

This is how I used online social media to support my spiritual nonprofit without being overwhelmed by it. With some easy, self-imposed rules, I have been able to benefit from the fast-moving global connectivity of free online services like Facebook.

My first personal rule is not to accept application invitations (games, birthday dates, favorite person, etc.)

Although Facebook is used to communicate with family and friends, it is a growing resource for organizations to promote awareness of their activities, services, and events. If you plan to use Facebook for the latter, it is wise to avoid using the ‘fun’ features that are more appropriate to use with friends and family connections (although, even among your loved ones, you can quickly become unpopular for many of these features.) The fun features can also be a blow to your credibility if you get tangled up in one of those sending twenty friends apps. My advice: stay away from apps. Block them.

My second personal rule is to accept only friend requests and not looking for friends.

Although it may take you longer to build a network of friends, if you take my advice, over time you will develop a network of people who really want to hear from you and who have chosen to learn about your organization’s work through their connection with you. This way, when you create an event and send an invitation to your friends, you have an excellent chance of being greeted with interest. This is a different strategy than developing business connections where it may make sense to have as many friends as possible. My advice: Instead of soliciting friends, join groups with similar interests and post engaging comments that appeal to those with an affinity for your organization’s mission.

My third personal rule is to limit maintenance and upgrade time

You do not need to continually update your status. Too many updates can even go against your goal of staying in touch with interested people in your organization. I enjoy reading articles on new technologies and devices and have been following some popular magazines online through Twitter. I recently stopped following some due to the volume of updates and messages that started to bother me instead of informing me. I also follow a popular teacher in the human potential movement and her posts are produced once a week. I make sure I don’t miss them.

My fourth personal rule is to use free automation to keep my content up to date and free up my time to do more important things.

There are a number of free and paid services that you can use to write short, relevant updates that will automatically be posted to your Facebook status. You can write them in advance and queue them for delivery later so you can get on with your business. I use one in connection with my blog for new blog posts to be announced on my Facebook status page. They are programmed and ready to go and I am free. (Search for “schedule Facebook updates” to find dozens of articles and recommendations.)

I hope this information helps you get started using Facebook or similar online social networks. I believe that with a little time and effort you can use it to serve your mission.

Edward viljoen

How to get the most out of LinkedIn: 3 tips

As you may or may not know, companies are quite active on most of the major social networks; Twitter, Facebook and LinkedIn.

In this article, we will focus on LinkedIn.

LinkedIn is currently the largest professional network in the world, with more than 150 million users worldwide.

Anyone who uses LinkedIn on a regular basis knows how powerful a tool can be when used correctly.

For those of you who don’t know how powerful LinkedIn can be as a tool, this is the article for you!

So for now, let’s start with 3 very important tips:

Tip 1: Get your profile 100% and include your keywords. When people type, for example, ‘Counter’ in the search bar, if their profile integrity is 100%, they are 40 times more likely to appear in search results. What’s more, if you’ve included your keywords in your profile (without cluttering uploads!), You’re even more likely to appear in search results.

Tip 2: Groups and Responses are your most powerful weapons of attack. If you really want to use LinkedIn to its full potential, you can never do it without groups or responses. Groups is where you can ask for help or share information that you think your audience might find useful (helping to grow your reputation on LinkedIn as an expert in your field, as well as attracting visitors to your website). Answers are where you can ask a specific question or even answer other people’s questions. Put it this way; Wouldn’t you be more likely to hire an accountant who has already helped you with a financial / tax problem without you having to pay them?

Tip 3: Use LinkedIn Search to Build a List of Lead Results LinkedIn’s advanced search features can be extremely helpful to you and your business if you know how to use them. You can filter the entire LinkedIn member base by industry, company size, seniority level, geographic location, number of staff, and much, much more. After spending a little time with LinkedIn Search, you will develop a list of results of people that match your ideal customer profile. Now is the time to investigate and make contact.

And there you have it; Three Tips To Help You Use LinkedIn To Win New Customers And Grow Your Business – Get On LinkedIn Now!

How to grow your small business using Instagram

Small Business Marketing Using Instagram

Instagram is an online mobile application used for sharing photos and videos. Instagram is following in the footsteps of Facebook and Twitter and has quickly become a very popular social media tool. Instagram was originally developed so that people could apply different filters to the photos they had taken on their mobile phones and allow them to easily upload and share these photos with friends (or account followers) using the Instagram app. Most recently a video was introduced to Instagram, it can now be uploaded, but Instagram video clips are limited to 3-15 seconds in length.

Why do companies turn to Instagram?

  • There are more than 300 million Instagram users around the world.

  • Approximately 70 million photos are uploaded per day.

  • The account is “free” to set up, so there are few barriers to entry.

  • It is a medium that allows content to be easily shared 24 hours a day.

  • What kind of success have companies achieved with Instagram?

  • Companies like Levis, L’oreal, and hundreds of others have been able to use the tool to:

  • Publicize your products and services.

  • Increase brand recognition.

  • To showcase your community and work pro bono to inspire and attract potential customers to interact with your product, service, or brand.

  • Run successful promotions, contests, and giveaways.

Small Business Marketing Success With Instagram

Instagram seems to be particularly popular with product-based businesses due to its visual nature. Many product-based companies, such as clothing, jewelry, makeup, or even food, have found success with Instagram. This is because the application allows you to publish and share photos of people who use or use these products. For example, a food manufacturer may post photos of someone they cook with, share a meal with, or entertain friends using their food products. This success is not exclusive to big brands, as many small businesses have been able to harness the power of Instagram to attract their customers. For example, Melbourne-based cafe The Kettle Black had over 45,800 followers as of March 2016. They have achieved this by using compelling photographs of their food and images of coffee meals that would appeal to Instagram users as well as by using hashtags that foodies, food bloggers, and other Instagram users would be interested in or looking for.

Influence marketing

Bloggers, social media stars, and media personalities have accumulated a loyal following online with hundreds and sometimes thousands of people following their Instagram accounts. This group of ‘influencers’ means that there are several eyes ready to see your product or service. The audience has already been created for you. The engagement has already been formed and taking advantage of this by having your product uploaded to your Instagram feed or presented by a blogger or a popular Instagram account holder will help you grow your audience faster. Therefore, it is important to take the time to identify key ‘influencers’ in your industry and how you can take advantage of this.

Hashtags – What are they?

How can they be used to increase business exposure?

I suggest that if you are interested in getting on Instagram, spend some time doing your Hashtag research. Hashtags are tags that you can add in the caption of a photo that you upload. To create a hashtag, you need to use the # symbol in front of the tag and then add a keyword or multiple keywords without spaces after the pound symbol. For example, you can post a product image of a pair of jeans. Your hashtags could be: #fashion #style #jeans #lovethatstyle. You may already be familiar with hashtags as they are popular on Twitter too, but if you are not online, take a look to see some examples of how they are used. The purpose of the hashtag is to tag your photo to a topic or topic category that is ‘searchable’ or ‘popular’ on Instagram.

Remind:

  • No spaces in your hashtags

  • You cannot use special characters in your hashtags Eg! @ $ &

Instagram includes a powerful search feature, so if posts are set to ‘public’, you can use hashtags to tag your photos and videos to make the content easier to search and more accessible to the public. That means that when someone conducts a search and is exploring that ‘search term’, your content may be discovered, leading to more people discovering your company or brand.

Some hashtags are very popular, so it’s important to identify the ones that are most relevant to your industry. The goal of the game is really to get people to talk, like, follow and share your content. Hashtags help spread the word if used effectively, so take some time to figure out how to use them to get the most out of your content.

Secret Strategies to Generate Amazon Money to Become a Digital Entrepreneur

You can check, if we are trying to make money online, almost 98% of our efforts or actions will be scammed by well-trained scammers in the name of online digital marketing. Since online money generator is not money generator, they are just online money dreamers, unfortunately they are more money losers. Even if we earn $ 0.50 it means that someone earned $ 5 through us. Hundreds of online money making opportunities exist across the internet such as Freelancer, Affiliate Marketing, Paid Surveys, Ad Click and Ad Serving, Ad Click Websites, Mobile App Tasks, Daily Login and Tasks online you pay, etc. If we consider the factors of time, cost, and effort, those hundreds of opportunities may not consistently generate passive income online for us.

For example, if we consider online tasks as “$ 5 for a survey”, just think, is it possible to get a daily basis? If so. You are definitely the well-rated digital scammer.

One of the most recognized online money generation techniques is affiliate marketing. OUI well south. It is the best way to earn money online. The problem here is that you need a website or blog that generates traffic to become an affiliate. Here I have a product to promote and a new website. But I don’t have Traffic. For this, you can get free traffic sources, but it requires continuous effort throughout the year without a single penny. In case of paid traffic, it is so expensive that you need certain skills to optimize the keyword for your promotion. And that paid traffic may or may not be generating sales for you. That is why it is a good and passive income generator for you, if you are familiar with affiliate marketing strategy and skills training, otherwise it is too expensive and like a game.

As a freelancer, I signed up for a membership plan on one of the famous freelance websites by paying a certain membership fee, and after that I started looking for work. Wow! There are several projects available in my selected category on these websites. But those projects were already waiting for hundreds of freelancers like me. I thought if I was offering a low price on these projects, there is no guarantee to take advantage of these projects, why do I need to waste my time, energy and money on this kind of unprofessional thing?

Making money online is not a “get rich quick” plan. If you want to become a successful earner online, you need to adopt a long-term mindset. Whatever you want to do online, do it through the Professionally Le-Earn strategy. For example, if you want to be successful, your tuber has 5 million channel subscribers in a year. As an individual person, this goal card is difficult to achieve. But it was proven by a successful YouTube revenue stream through its back-end strategic implementation and training. Therefore, this goal can be achieved by strategic learning and obtaining good training from digital experts at no cost or also by paid training services. Definitely, this strategy will help you to achieve the goal of online profit successfully on the internet.

Get more leads on website and increase your sales

9 easy ways to increase conversions online

So you’ve created a great website with professionally designed graphics, easy-to-use navigation, and engaging content. But instead of the constant stream of traffic and purchases you expected, you don’t even get a trickle.

So what’s up?

Too many entrepreneurs and small business owners have a “if you build it, they will come” mentality. They think that building something that looks good is all they need to do to attract buyers.

The truth is that creating a website, no matter how visually appealing, is not half the battle.

The hardest work comes after your site is up and running, when it’s time to market your product or service, attract leads, and convert them into leads and sales.

Whether you’re struggling to see your offers, build your list, or want to increase your sales, these tips will help you effectively use the best marketing tool you have – your website.

1. Look under the hood.

Is there something technically wrong? There are many aspiring developers who do not understand what it takes to create a strong and responsive site.

Follow the path a customer would take from the moment they land on your home page, throughout the entire purchase process. There could be an error message when you try to put a certain product in your shopping cart, or a 404 page where your shipping and returns information should be.

Make sure to check your site across several different browsers and devices as well, ensuring responsiveness looks good everywhere and not just in the typical browser you use.

Checking your site speed is a good place to start. If a page takes forever to load, people won’t wait.

2. Pay close attention to your headline.

The average Internet user using a search engine visits approximately 25 sites in just 3-4 minutes. It is not a long time to get someone’s attention.

To increase online conversions and increase your sales:

  • Avoid saying “Welcome to my website …” or any other kind of wasted space. You don’t want to waste your precious seconds on words that don’t encourage your visitors to act.

  • Be short and sweet. Your headline is not the place to cram all the details. Focus on 6-12 words that contain your target keywords to capture interest.

  • Be descriptive. Using a thesaurus is the perfect way to find different ways of saying things that tap into people’s emotions. Think beyond words like “good” and “excellent” and excite your visitors.

3. Show people how your product or service will benefit them.

Don’t get caught up in explaining the mechanics of what you are selling. Instead, answer the questions your visitors will have, such as: How will you change people’s lives for the better? Why do they need it? Take advantage of your visitors pain points and tell them the right story in a video, blog post, headline …

This is an example from one of our clients, the Financial Recovery Institute. Rather than telling people the names of the courses or how she teaches, Karen describes the benefits they will gain from taking the Money Coach training.

4. Inspire your visitors to act.

Using tangible action verbs can help increase conversions online. Get your visitors excited about whatever you are selling and include a sense of urgency.

For example, instead of saying “Register now” for a webinar, you can use “Save your seat here.” Instead of “Get the course” for a program that teaches, try something like “Start learning today.”

Create more compelling value propositions than just “Buy It” or “Buy Now” to motivate people to take advantage of your offer.

5. Have strong calls to action.

Whether it’s filling out an online form or clicking a button, tell your users what you want them to do next. Like the title and body copy, your CTAs need to be concise and profit-oriented.

That said, don’t put CTAs everywhere in your body text, thinking more is better. You want one main call-to-action per page or “action” you want someone to take, not one in each paragraph of content.

Read Smart calls to action for each stage of purchase to maximize conversions on our website.

Have you ever wondered why some websites convert better than others? You may have the best copywriting in the world, but if you don’t have effective calls to action on every page, you won’t get the sale.

This article provides examples of effective calls to action to reach buyers at each stage of the buying cycle to drive conversions.

6. Make it easy for visitors to give you information.

People don’t like filling out long forms to download an e-book or subscribe to email newsletters. Popular digital marketing entrepreneur Neil Patel increased his conversion rate on NeilPatel.com by 26% just by removing a form field.

To get more leads on the website, ask for what you want in as few fields as possible. We ask our visitors for just a name and email address before giving them our free Definitive Guide on how to improve profitability and conversions.

7. Make the right visual impression.

It’s time to take stock of your stock photos and take a good look at the images you are using to represent your brand.

Your visual branding needs to be consistent across all your marketing materials, from your blog images to your email newsletter photos. Too many small business owners use tacky stock photos or low-quality images simply because they’re easy and readily available to them.

Images are worth a thousand words, and none of those words are going to be “leads” or “sales” if you don’t carefully choose the images that represent your brand.

And please, speaking of stock photos, never, whether on your website, on social media, or in your newsletters, use a stock photo that has not been purchased and still has the watermark on it. Not only does this look very unprofessional, it is also an illegal use of the stock photo and you could be fined if discovered.

8. Use reviews and testimonials as social proof.

We use social proof every day to navigate our decisions, online and in the real world. Here’s a real-world example: When you choose a place to eat, are you more tempted by the lively restaurant full of happy customers or the emptiness across the street?

Now think about how you shop online. I am sure you have used a review, positive or negative, to influence a decision. BrightLocal research shows that positive reviews increase the likelihood that 91% of consumers will use a business, while 82% will be put off by negative reviews. And the average consumer reads 10 reviews before feeling able to trust a local business.

A unique way that the TrustPulse online marketing platform provides shoppers with social proof is by dynamically sharing the name and location of people who have subscribed to its services.

9. Never stop testing and adjusting.

To get more leads on the website, you need to know what works and what doesn’t. Use A / B testing to offer visitors different versions of your site, or test a variety of headlines over several months.

Remember, what helps one site owner increase online conversions may fail miserably for another.

It can be challenging to successfully create the most engaging text, images, and calls-to-action, so consider hiring a professional marketing company to help you get results.

Whichever method you use, you’ll have to try, test, and test some more … getting the right formula to increase your sales is an ongoing process.

For the success of your business,

Susan

News Flash, LinkedIn is NOT a dating site

Sir, where do I start with this one!

My mates. I am disappointed and completely upset. Why? Because LinkedIn has become an online version of a New York City street.

When I joined LinkedIn, I did so because I wanted to network with other professionals and advance my career. But instead, LinkedIn has become a go-to place for guys to yell at me about my looks instead of my portfolio.

I will elaborate.

Here’s a LinkedIn message a friend of mine received last week. My friend is an attractive blonde, UCSB graduate and tech recruiter in San Francisco. She had never met or heard of this guy before, this message was completely unexpected.

Subject: Cute Smiles

What a nice smile you have here (in a nice profile) you look resplendent in such a way that it intrigues everyone who sees your profile. In fact, I was flipping through the list of my connections when I came across yours, I felt around and couldn’t resist saying hello after seeing such a unique beauty.

I sincerely apologize for writing you such a personal message as I understand this Professional Networking site prohibits it, but like I said, I couldn’t resist saying hello.

Please, would you mind to keep in touch? I would love to know more about you.

Hope to hear from you soon.

WARMER THOUGHTS.

If this had been said in the workplace, it would be classified as sexual harassment.

While many of us will probably laugh, why treat a professional networking site as less professional than the workplace?

Women have worked hard and gone so far to be treated equally at work.

Now, this is not to say that women aren’t flirting with guys on LinkedIn, too. And not all men are creepy LinkedIn nerds. This is just my personal experience. However, after talking to a few friends, I KNOW this happens regularly with a lot of women.

Guys (and girls), if you find out that you want to flirt with someone, that’s fine. We all need love.

Just the next time you want to start your cyber creep, follow these instructions:

Close LinkedIn

Download Tinder

Download OKCupid

Download Coffee Meets Bagel

Troll as much as your heart can handle

Do you see how many alternatives there are? They are actually dating sites. Unlike LinkedIn. Heck, OKCupid even has a filter so you can find someone within a specific income bracket. See, it’s so much easier to keep online dating messages within an online dating site.

Unless, of course, LinkedIn has a filter for “hot woman” and “at least 8 out of 10”. Is that possibly a Premium feature?

And of course, if you want even more reliable advice, TURN OFF YOUR COMPUTER! Hit a girl in person. As long as it’s friendly and fun, we love that shit!

One last little thing

So, to prove my point, I did a little experiment on my own.

By simply posting a photo of myself as a model once a day for the past 5 days, I have received over 1600 new connection requests. ALL OF MEN! My profile views increased from 200 per day to over 1000 per day. And, of course, the most disrespectful messages I’ve ever seen! It is more than deplorable. But hey, at least the chills are consistent!

Feel free to comment, good or bad.