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Category Archive : Digital Marketing

Relevance of the 16 Social Media Optimization Rules for Web Presence

Social media is here to stay, and organizations that understand how to use it to attract new customers while continuing to attract existing ones will get ahead of the competition. Social Media Optimization helps companies use social media and other online communities to increase visibility and highlight a specific product, brand, or event. This can be achieved by creating content that is easily shareable via online social networking via RSS feeds, social networking sites like FaceBook, social bookmarking sites like Delicious or Digg, microblogging sites like Twitter or Tumblr, blogs, wikis, and media sharing websites like YouTube, Pinterest.

As more and more people interact through social networks, the power of virtual “word of mouth” can become a great advantage for a savvy organization. The term “Social Media Optimization” was first coined by Rohit Bhargava of Ogilvy Public Relations and became popular through his blog post listing 5 Social Media Optimization (SMO) Rules. Jeremiah Owyang, Cameron Olthius, Loren Baker, and Lee Odden updated the list, adding it to 16 rules.

16 rules for designing a social media optimization strategy –

  1. Increase link visibility: Creating a dynamic website, as opposed to one that is static and rarely updated, is a fundamental step in increasing your web presence. Adding a blog to a website is even more useful.
  2. Simplify tagging and bookmarking: Making it easy for users to tag, bookmark, and share content via buttons to tweet or retweet, like on Facebook, share on LinkedIn, or add to Google+ means they’re powering your content for you.
  3. reward inbound links– Finding a way to reward people for linking to your website, either by linking to them or by posting comments on your sites, further increases your social network presence.
  4. Help travel content: Making it easy for users to stream content over your network is key. This can be through PDF, video or audio files, which can be shared through the media.
  5. encourage the mash-up: Being open to the idea of ​​content being used creatively across the social network (within reason of course) means that users will be more willing to share.
  6. Be a user resource, even if it doesn’t help you: Adding value to users is a great technique to increase visibility, regardless of the medium used. Becoming a go-to resource for users can only result in creating a better presence.
  7. Reward valuable and helpful users: Encouraging users who add value to your social site is a great way to build a loyal user base, who will feel comfortable sharing their information with your network.
  8. Participate: A big part of social networking is the aspect of participation and dual interaction within the community.
  9. Know how to target your audience: Being everything to everyone is impossible, so understanding your target audience is critical to success.
  10. create content: The importance of creating relevant content cannot be stressed enough. If the content doesn’t speak to your target audience, the chances of it going unnoticed are much higher.
  11. Be real: Authenticity is, as always, the very foundation of interactions within social communities, online or otherwise.
  12. Don’t forget your roots, be humble: This tip is relevant in all areas of life, not just social media optimization!
  13. Don’t be afraid to try new things, stay fresh: Staying up to date on new tools, products and challenges will only improve your SMO strategy.
  14. Develop an SMO Strategy: Any marketing initiative must have a strategy behind it with clear objectives that define the desired result. It is no different for an SMO strategy.
  15. Choose your SMO tactic wisely: Adapting social media optimization techniques to the desired results is very important to use resources wisely. What works for one site may not work for another.
  16. Make SMO part of your process and best practices: And finally, integrating social media optimization into the way you do business can pay off big rewards as you encourage content sharing across your organization.


Although these 16 rules were created almost 6 years ago, they are still highly relevant to any business looking to use social media optimization in today’s connected world. Creating relevant content that speaks to a target audience, but does so with authenticity and a fresh perspective, is almost guaranteed to pay off in terms of increased reach to a broader audience on the social network.

Technical Writing – Definition of Copyright and Redaction

Definition of copyright and wording

You can ask for a copyright or you can ask for some wording, but they are totally different things. In the first case, you are requesting a document that gives you the right to publish something. In the second, you are asking for a writing job. Writers often confuse them.


A copyright is a legal document issued by the Copyright Section of the United States Patent Office. Establishes that the person named in the document as the author has the right to publish the written material designated in the document. That does not mean that the named person actually wrote the copy, just that he or she has the legal right to publish it.

You don’t need to copyright anything. Legally, as soon as a person puts words on paper, they are protected by copyright, whether or not a government document was acquired. Practically, if you write something and I apply and get the copyright, it will be difficult for you to prove that you wrote it.

From a technical writer’s point of view, it’s a little different. The law says that work prepared by an employee in the scope of his employment, or specially ordered or commissioned work, is a “work for hire” and the employer is considered the author. If you are paid to write something for someone else, you have no right to do so.

In its correct forms, the word is:

– copyright: the right to publish

“She owns the copyright to that book.”

– protected by copyright: the condition of being covered by a copyright

“You can’t post that because it’s copyrighted material.”

– copyright: the act of obtaining a copyright

“I own copyright to this even as I write it.”

There is no such thing as copyright or correctly written copy associated with this definition even though Microsoft Word Spell Check accepts written copy as a correct spelling (but doesn’t say what for), and written copy appears all over the Web rather than copyrighted.


Copywriting is the act of creating copy or content. Generally, the term refers to writing in the sense of creating non-technical material. It’s different from the kind of writing that tech writers do. Some jobs that require copywriting are marketing brochures, magazines, newspapers, and consumer communications. If you are a writer, you could be a copywriter.


Here’s another comparison to watch out for. If you want to write plays, you want to be a playwright. Yes, that is correct. You have to write well when you’re writing about writing plays. We almost never use the right by itself. It is mostly used in compound words such as carter, carter, or carter. We see it a lot as a name; Frank Lloyd Wright or Wright/Patterson Air Force Base.

Wright has the same story as Smith. A blacksmith was anyone who worked some type of metal with a hammer; blacksmith, tinsmith, silversmith. A wright was a craftsman who made something. The name of the occupation became the name of an individual.

A person who does plays is a playwright. True, he may write them, but he’s not a playwright. I suppose you could argue that a person who writes copy is a copywright, but it’s not used that way.

Marketing with social news sites

There are a number of things you can do to improve your social news site. By setting up a blog, you can easily interact with your visitors.

A fantastic way to connect and socialize with people on the Internet is to have a blog. Too many entrepreneurs tend to hide behind their website. While it’s important that you spend a great deal of time on your website, it’s even more important that you show people your true personality. Blogging gives you the opportunity to do just that.

Just as you have to market your social news site, you’ll also want to market your blog. This allows people to get to know the blog and what it has to offer. You want people to know that your site has more to offer than the same old content they see all over the internet. And having fresh, engaging content can be a great way to get people to visit your blog.

There are a few ways that you can do blog marketing. First, write as many articles as possible and submit them to article directories. As mentioned, there is a lot of duplicate content online. By writing articles, you can show your knowledge on various topics and show what kind of ideas you have. People will come to your blog when you place a link to your blog in the resource box.

Being social is very important with your social news site, it is extremely important when marketing a blog as well. Posting in forums is similar to blogging in that you post on a particular topic and have the opportunity to interact with various people who are interested in what you have to say. You are not the only one leading the conversation, this is the only difference; you are just contributing and adding to a thought and idea.

The first two ways you can market your blog won’t cost you a penny. You may have to buy advertising if you are looking for immediate exposure to your blog. You can pay for a place in search engines that cost a lot of money, or you can place banners from your blog on other people’s blogs for much less. Paid advertising isn’t cheap, so make sure you pay enough to rank higher; otherwise it makes no sense.

If you hope to be successful with your social news site, it’s vital that you be social and try to network. Having a blog can be a great way to do this. You can drive people to your blog, gain new business contacts, and get social through your blog using the blog marketing methods listed in this article.

The five golden rules of Tinder

Internet dating sucks. I’ve heard a lot of guys say this line to me, and it’s usually guys who haven’t dated in months who say it. I get that if you don’t get love online, the first thing you can blame is the entire World Wide Web, but just like we can’t blame the entire chicken industry for one bad chicken leg at KFC, we can’t blame the internet for our dating woes. The fault lies with one person. YOU

Tinder IS the best dating app since… well, forever. My friends and I have never been on so many dates in such a short time with little to no effort. The great thing about Tinder is that it allows you to essentially “speed date,” match up with a girl, joke around a bit, and get yourself a date. Yes, not every girl will agree to your request for a romantic evening under the stars, but they’re on Tinder for a reason, and if they’ve cheated on you, then they’re already considering meeting you. So, without further ado, let me break down the five golden rules of Tinder so that you, too, can enjoy the benefits that Tinder brings to so many men.

1.) 5 Good Photos: Now guys, I’m NOT talking about mirror selfies or shirtless selfies. Delete them from your phone immediately. These would be great if you were on the Grinder, but luckily for us men, the female of our species isn’t looking for a six-pack online. She can find that any day and anywhere. Photos should be clear, at least an iPhone 6, but I suggest a better camera than that. You need a face photo, a full body photo, a photo of you enjoying an activity and showing how amazing your life is. I also suggest that you don’t have photos of you drunk and hanging out with some girls. Some guys will post pictures of themselves surrounded by girls at a nightclub. This only seems to try. Just show up with some friends, in fancy situations, looking like a cool guy. End of story. Selfies are a big NO NO. Oh, and no pictures of your… masculinity, no matter how impressive you think it may be.

2.) The opening line: Okay, erase the following line from memory “Hey, how are you?” NEVER!!! Say this line again. Do you realize how many matches a beautiful girl can have in a day? And you’re opening with the most boring, generic, mundane sentence of all time. Put yourself in a girl’s shoes for a moment. She has jumped on Tinder. Probably because she’s bored and a bit curious. Most girls will play it like a video game, with no intention of meeting anyone, so the only way to communicate with these girls is to MAKE IT FUN. Make it rhetorical and don’t ask a question. She can answer if she wants to, if not, who cares. She has to be without need, without care, and seen as a simple expression of the awesomeness that radiates through you. These are some of my favorite opening lines.

1. I feel from your clever and creative slogan that your day might be lacking a bit of magic and flavor, so I am offering you a chance to make your day better by the presence of my awesomeness.

2. (Insert name here) I think you have a confession to make…

3. I am currently trying on a variety of outfits for my costume party tonight. I’m thinking Batman, but then again, the redness of Superman’s underwear really makes my eyes pop.

4. I had the strangest day today. I woke up thinking it was Saturday, but quickly realized it was (insert day here). Luckily I’m fast and I got to work on time.

You can see that all these opening lines have one thing in common. They communicate that I don’t care, I’m not taking it too seriously, I’m a happy guy, I’m making it fun, and I’m probably a cool guy too.

3.) Disconnect Quickly: The world of Tinder moves fast, just like the real world moves fast. Women are emotional creatures, and once they stop feeling, they begin to forget. You could be amazing on Monday, but by Tuesday, you could be completely forgotten if you don’t keep your mind fresh. That’s why you have to become a real person as fast as you can. Tinder should only be the method of meeting and opening. After that, you need to log out as fast as you can. Get that phone number within 4-6 messages. Just make it fun, fun, fun, fun, and then say the following sentence.

“Hey, I gotta go. I’ve got lives to inspire. You sound like you’re not a creep or a stalker. I like that. Give me your number and maybe I’ll text you.”

4.) Get the first meeting fast: My advice is to get it for that night. But I understand that some people may have to work weeknights, so you may need to wait a bit. But get it done as quickly as possible, and then once a day until the meeting send a funny message so that it stays fresh in the girl’s mind. Remember, woman, she follows her emotions, she keeps giving her emotions, and she will remember you, the moment you get bored, goodbye to you, kind sir.

5.) Don’t bite off more than you can chew: This may be a quality problem. But once you’ve handled steps 1-4, this can become a problem. If you start to match too much and start talking to too many, then you may actually start to get nothing. “The person who chases two rabbits catches neither.



Ways to Solve Workflow Problems, Part II

It’s always good to review your staff structure because what might have worked 3 years ago may not work now. Some other issues may be that there is now a new software program, too many staff members duplicating the responsibilities of others, or another physician assistant or nurse has been added to the staff.

One suggestion is for each staff member to record their work activities and the time they spent starting and completing each activity. At the end of the week, add up all the hours you spend on each particular task. For example, if the nurse, receptionist, and medical assistant are all making referrals, count the number of hours spent making referrals. This will determine if an office has too many or not enough staff members. It will also determine if one staff member can possibly do the referrals while the other staff can focus more on other areas of their work.

Most offices find that the front office job is usually understaffed. Answering phones, registering patients, checking in on patients, collecting money, entering data into the computer, and making appointments is usually left to one or two people. Staff members are generally asked to help each other when necessary, but each job description must be detailed and specific, and each task must have one person with ultimate responsibility.

Another area of ​​concern is the overload of phone calls. Consider adding additional flexible scheduling hours to see more patients. This way, staff won’t be doing more work over the phone instead of going to an appointment, which means less revenue and more costs because the doctor can’t get paid to see patients over the phone.

Some insurance companies can also be very difficult to work with. Consider ditching those types of plans if it costs the doctor more time and unnecessary paperwork. This would free up more time to fight with the carrier for approval of certain services or to get paid for them.

It can be like musical chairs with patients waiting to be seen in exam rooms. Use a system of colored flags on the exam room doors to indicate when a patient is in the room and ready. You could also use some sort of clip to indicate which room the doctor should enter next. This keeps patient flow and appointment times more accurate.

6 Steps to Get Your Business in the News with Free PR Strategies!

Public relations is one of the most underutilized and powerfully effective marketing tools available to any small business. Used correctly, public relations can do for free what you pay to do in advertising. In other words: attract attention, boost the image of your business, increase market awareness, attract new customers and generate sales.

Smart PR works and complements your advertising/marketing mix. It becomes an integral component of promoting your business. One of the most valuable facets of public relations for contractors and other industry professionals is engaging the local media to do a story about your company, your services, or about you. This “hit” can be worth thousands of dollars in television, radio, or print exposure, without costing you a dime. However, if you don’t know the “ropes” of understanding, engaging, and working with the media, you may be missing out on the gold mine of PR possibilities you’re sitting on. Here are six smart rules for putting media to work for you to help build your business success.


Whether on TV, radio, newspapers or magazines, the number one question editors and reporters face on a daily basis is “What will my viewers/readers want to know?” In general, that translates to IS IT WORTHY OF THE NEWS? Your job, therefore, is to think like a reporter when pitching a PR story and make sure the “hook” or angle you take is newsworthy to your readers/listeners/viewers.

What is considered NEWS? Anything NEW about services, products, employees, benefits, location, etc. Being the FIRST or the LAST to do something. Sharing SUCCESS: Awards, prizes, sales records, or other industry recognition. Rallying around a CAUSE or CRUSADE against something: theft prevention techniques, fraud detection, insurance issues, letter writing campaigns, etc. Set a RECORD for doing it better, faster, cheaper, etc. Reversing a TREND: unusual service available, unique pricing approach, unusual business hours. ACCOMMODATE a local or national news event: From hurricane damage and snowstorms to trade conventions, the circus, even political campaigns and more, with creative thinking, opportunities to tie in a sale or service abound. And one of the biggest winners of all… Harness the power of EST: Provide the friendliest, easiest, lightest, strongest, cleanest, smallest, funniest, healthiest or any other ______EST product or service on the market…and it will be NEWS.


Community service organizations like Kiwanis and Rotary, religious groups, and charities of all kinds regularly sponsor special events to raise funds and promote their cause. These can include dinner parties, picnics, parties, auctions, sporting events, and more, giving you a wide range of opportunities to participate. Whether you donate a product or service as a gift or prize, volunteer your time or facilities, or sponsor the event with a direct donation, your participation is newsworthy. Make sure your business is recognized in event promotional material, program schedules, press releases, etc. The more natural the link, the easier it will be to generate PR recognition.

For example, many siding specialists partner with siding manufacturers on behalf of Habitat For Humanity. Often the manufacturer donates the siding and the contractor donates his labor to help build a new home for a family in need. Both local newspapers and television stations love to pick up on these stories, giving credit and interviews to the companies. In addition to receiving a plaque of appreciation from the community, contractors generally enjoyed a substantial boost in business that year.


When something is “hot” in the news, that’s the time to approach the media with a related story. Is there talk of an unusually colored house in your community? Take a picture and call the newspaper or TV station with a story about saving money using the newest “app” in your industry.

National and regional consumer publications often use editorial calendars to announce specific topics for upcoming issues: remodeling, vacation getaways, fashion news, technology updates, etc. Call or write for that schedule. Then target a topic well in advance and prepare a press release about your newsworthy contribution to that topic.

Sometimes your timing can be a pure accident of good luck. A midsize homebuilder who had repeatedly tried to gain media attention in his region once again called his local television station for an interview segment on the midday news. I was unaware that that very morning there was a big news on wire services about national home starts shrinking in the last quarter. The TV news producer was very interested in the opinion and perspective of this builder for the local community and invited him to be interviewed the next day.


Your scope, focus, and budget can be dramatically expanded if you consider linking up with specialists in complementary professions. For example, talk to interior decorators, landscape architects and designers, contractors specializing in windows, fences, pools, and other related areas. Team up to create special models, community events, turnkey packages, co-op marketing materials, or other vehicles to promote each of your businesses to the same market demographics.


If you have any level of communication skills, promoting a free seminar can be a valuable way to attract new clients. Here, too, you can partner with other complementary companies in your field to offer tips, techniques, and tools for exterior and interior renovations, room additions, new home construction, and other possibilities. Libraries, community centers, schools, clubhouses, chambers of commerce, and other facilities are often available for these events at little or no cost.

If speaking or demonstrating with slides, overhead projectors, and the like isn’t your thing, try sponsoring someone else to do the show. You can provide attractive brochures selling your services, and perhaps a special promotional offer for customers who respond promptly.


The main reason public relations fail is because it doesn’t persist. Don’t be discouraged if you get rejected once, twice, even four times or more. When you hit with an idea, the return is worth it. Often, repetitive contact with editors and reporters will take you into account, so when a related topic catches their eye, YOU will be the first resource they call for information and interviews. If an idea doesn’t sell, reconsider your approach or “hook” and recast the story from a different angle. Remember to think “newsworthy” and keep trying. Persistence and reliability are your main attributes for public relations success. So stop sitting on that gold mine of opportunity and get up and share your business with the world.

Image Hosting vs. Image Sharing: Things to Know

Nowadays, image hosting websites are very popular among individuals and business owners. In other words, both personal and professional users visit these websites on a daily basis to share their personal or business photos with their friends and clients. Before choosing a platform, we suggest that you first consider some of the essential features. If you are new to this world, you may be wondering if there is a difference between image sharing and image hosting. Below are some of the points that can help you understand the difference between the two terms. Keep reading to know more.

image hosting

On an image hosting website, when you upload your desired images, it will have an embedded link that you can place on different platforms such as online marketplaces, blogs, websites, and forums. All you need to do is make a few mouse clicks and copy and paste the links. Thus, it can save you a lot of time and effort no matter how many times you have to repeat the process.

Another great benefit of these platforms is that the photos you want can be shared over a wide network. You don’t need to put all the load on your own servers. Thus, you can significantly reduce the load on your internal servers.

By hosting your images on these servers, you’ll have peace of mind knowing your images will be secure. Even if your blog or website goes down for some reason, you can still get your photos back in a few minutes. So there will be no data loss if you are going to use these platforms.

Share images

Unlike image hosting, image sharing is a different process. In this process, you can share your photos and precious memories with your friends and family through different social media platforms. If your photos get deleted on this platform, you will have a headache. On the other hand, image hosting websites do not lose data no matter what.

With the sharing feature, you can share your photos with just a few clicks. You don’t need to switch back and forth on different social media websites. In fact, you can see the first images you uploaded and shared on your profiles.

If any of these websites stop working for any reason, you have a chance to get them back once again. As for the original images, there will be no problem with the quality. And they won’t even compress unlike Facebook or other platforms.

Food to go

So, you can see that there is a big difference between image sharing and image hosting. If you are a professional user, you have no choice but to use image hosting platforms. After all, you don’t want to lose your valuable business and other personal photos. Therefore, we suggest that you find a good website that allows you to host your images. If you have tons of images to host, we suggest you consider a paid plan.

How remote technical support helps in computer repair

According to the US Small Business Administration, small businesses account for 99.7 percent of all employers in the country. Small businesses also make up 43 percent of the technical workforce and employ engineers, computer programmers, and scientists. About fifty two percent of small businesses are home based. According to 2009 US Census Bureau data, more than 119 million US households have computers, and 68.7 percent of them use the Internet. For most small business owners, the use of computers and the Internet is critical to increasing their productivity. From flower shops to bowling alleys, small businesses have increasingly embraced information technology to improve their operations, save money, and increase profitability. Businesses use computers to run their businesses through effective communication and efficient data management. However, many of these businesses experience periodic productivity losses due to various software and hardware related issues that hinder their daily activities.

The IT-related problems faced by small businesses are similar to those faced by large corporations as well. According to a projection by Forrester Research, IT spending growth is expected to rise to 8.4 percent in 2010. By 2010, about forty percent of companies reported spending growth of five percent or more on IT security. YOU. But only a small percentage of small businesses in the US employ in-house technical professionals to repair computers and resolve hardware and software problems. There has been an increase in outsourcing of technical support requirements to companies like iYogi who provide remote support for computer repair. For a small annual fee, iYogi offers unlimited remote technical support and computer repair services to its subscribers. iYogi technicians can be contacted at any time of the day or night. By opting for remote technical support, small businesses can save a lot of money. The cost advantage is, in fact, one of the main reasons small businesses in the US sign up for remote tech support services.

An iYogi subscriber, for any software or hardware issue, can call them on their toll free number. To perform computer repair, iYogi technicians request remote access to the problematic machine. Once permission is granted and depending on the severity of the problem, technicians can repair the computer in a few minutes. Small businesses can also resolve issues with other peripheral devices, such as printers, mobile devices, and digital cameras, with the help of remote technical support. The future prospects for remote helpdesk services companies look bright as more and more small business owners feel the need to protect their IT interests in a cost-effective manner.

Benefits of using 2D animated videos for business promotion

Promotion is a very important activity in any business, as it generates awareness in a large number of people in a short period of time. There are many ways to do this and what matters most is how it is done. It is essential to get it right or the business objectives will not be met. Doing it right attracts the attention of potential customers and increases sales. 2D animated videos are effective when you need to get instant attention. Live action is common and is prone to losing attention. On the other hand, 2D animated videos are different and would easily draw attention when the character animation is done correctly. When made as a short movie, it becomes even more interesting.

What are 2D animations?

2D animation is about creating two-dimensional digital images using software. Its most common application is a production of cartoon episodes. Its share is gradually coming to marketing technologies, as creating 2D animated videos is considered an effective way to deliver a specific message to a target audience. What makes it more popular among others is its desirable simplicity and affordability for business owners. Any company can quickly and easily represent their idea in the form of moving images using 2D animated videos.

Where does it work?

A company involved in manufacturing or marketing products consumed by children or youth should consider using 2D animated videos to raise awareness. This age group likes to watch animated graphics and finds them interesting and engaging. When done properly, they get the message across more effectively than any other medium. If it’s interesting, it can become a topic of discussion among groups of people, making it popular with those who didn’t see it.

What are the benefits?

• 2D animated videos are a great way to showcase a business ideology, products or services, as well as a brand image. 2D animation marketing can be easily implemented to reach potential customers.
• 2D animation services work effectively by conducting marketing campaigns such as Internet marketing, TV commercials, email campaigns, and web links.
• 2D animated videos create a dynamic influence on the target audience and help to better sell products and services.
• Animation not only builds awareness of the brand, product and services, but also stays in customers’ minds to attract new customers.
• Animation is effective in creating curiosity among the audience and results in more information seeking than any other form.
• When a product is presented in a lively and animated way, it attracts attention and there is a chance that the audience will recommend the product to others, thus creating a brand identity.
• Animated video can explore the full potential of a business to explain the product or service than traditional advertising modes can do.
• The audiovisual representation of product information makes it easier for the audience to capture and remember it, which leads to better sales.

A 2D animated video is an affordable, simple yet effective way to represent ideas, imagination and information about a business in images and videos to offer creative solutions for effective marketing and therefore profit.

web video production

Every business strives to get new customers and make sales. It is important to have a good marketing strategy. These days, it’s worth looking at what web video production can do for your business.

We are bombarded with ads everywhere we go. On the street, in the cinema, etc., it seems that there is no end to people who want to promote their latest products. The methods used include social media advertising, television advertising, movie advertising. All over the world we see the same advertisements appear and the message continues to spread.

Unfortunately, not all of us have the budgets of large companies. They tend to make big profits and as a result can afford to have a big advertising budget to play with. How can small business compete? The answer seems to be to use web video production.

Web video production changed everything, especially the way people thought about promoting their business. Internet video production is a great way for you or your business to get your message out to the masses.

Video quickly gives you an online reputation and starts branding you. Having good video content, which search engines love, will also help with your search engine optimization and link building.

So what is the best way to use web video production and create captivating videos? Try to keep it simple to start with. You may be thinking when you start internet video marketing if you need to get expensive equipment to create web video content.

You’ll be pleased to know that you don’t need any flashy, Hollywood-style gear to create great video content. Forget about special effects and all that nonsense.

Long static text sales pages are good examples of potential video content. You can convert them to video using something like PowerPoint. This package clearly shows web video production and produces great results.

If you don’t have the time or feel unable to handle something like web video production, outsource it to someone who knows more about it.

Make the video about two minutes long. This is the ideal length if you want your web video production to make an impact. Some people have short attention spans and can be distracted to do something else if the video goes on too long. You can always do some web video editing later to fix things. Typically, the video should engage the viewer and offer something of value.


If you feel satisfied with your video, then it’s time to host it somewhere. The best place is YouTube because it’s free and also because it has a huge audience. It is now the second most popular search engine in the world. Imagine the traffic you could get to your website if your video is hosted on YouTube.

Since uploading and hosting your video on YouTube is free, you are sure to keep your costs down here. Compare this to the cost of television advertising and you’ll see that it’s a no-brainer. Even a small business could afford to enlist the help of someone experienced in web video production.

Adding the video to your blog

If you’re using the WordPress blogging platform, it’s pretty easy to embed a YouTube video. First you need to locate your video on YouTube and click the ‘Share’ button. This will give you some code. All you need to do is copy this code.

Go back to WordPress in design mode. Locate a post you’d like the video to appear in and click the HTML tab. Find a section where you would like to place the video, and then paste the code.

You may have to play with the spacing to get it exactly where you want it. If you go back to the “Visual” tab, you’ll see a placeholder where you pasted the code. Save your post and then take a look at it in your browser. You should see your video in the post. You are now beginning to see the benefits of web video production.

Video Marketing Statistics

If you have any kind of Internet business, then you know the importance of site statistics. If you install Google Analytics on your website, you will be able to monitor your traffic in a number of ways and adjust your marketing accordingly.

You need to know how many visitors you get and which of your sites get the most. If it seems like one site is doing better than the others, then it may be time to adjust your internet marketing strategy and perhaps see how you could improve your web video production strategy.

YouTube has its own statistics monitoring area. It will show you a map of the world and you will see the regions that are giving you traffic. It will also show you what keywords people are using to find your videos.

When you upload your video, you can set whether or not you want people to comment or rate your video. It’s a good idea to only allow comments if you approve of them because sometimes people post nasty or negative things. When you’re working on web video production, you don’t want any negativity in your content, as it can have a detrimental effect.

If you put your video on your blog or website, check the before and after counter stats. Your page will most likely get more views after the video has gone there. Checking the stats regularly should always be an important part of any internet video marketing you do.

If you find your video isn’t getting many views, you may have chosen the wrong keyword to target instead of the video quality not being up to par. To use web video production effectively, you need to determine what makes your video work and what doesn’t.

If you’ve created a really great video, YouTube will reward you by featuring it in the most popular section. This will get more and more views; of which many visitors will probably also visit your website. Please note that visitors do not necessarily mean customers or sales.

Consider sharing your video on things like Twitter and Facebook. This gives you a whole new audience and represents massive traffic for you. Social media and web video production go well together and you should definitely give this a try.


Even if you use web video production to turn your articles or sales pages into just online video content, you’ll still reap huge conversion benefits. This has to be better than conventional advertising.

Once you start using video marketing to promote your business, you may see an increase in subscribers and sales.