10 reasons why companies should use video marketing
1. Increased brand awareness
The consumption of video content exceeds that of other digital content such as blogs and podcasts. Most of the internet users prefer to use their precious time to watch an informative video simply because the video content is much easier to consume and understand. Creating the right video content will make it possible to connect with your audience and get your brand out there.
2. Improve online presence
It is vital that your business has an online presence if you want it to be successful. The good thing about video content is that it makes it easier to boost your business’s online presence, considering that videos are more engaging and much easier to digest. Also, the call to action in videos is much more effective than in other forms of marketing.
3. Build trust
Another important benefit of video marketing is that it helps business owners connect on a personal level with their customers and potential buyers. As long as you create compelling content that draws customers to you, you’ll be glad to see your small business grow, as trust is a vital aspect of sales conversions.
4. It is easier to explain through videos
Are you launching a new product or service? You can harness the power of video marketing to give clear explanations to your audience about how the new product or service works. The fact is that the videos allow you to explain in a more detailed way so that the audience can understand how it will benefit them so that they feel more convinced to make a purchase.
5. Good return on investment
One of the preferred marketing techniques because it has a good return on investment (ROI) is video marketing. Well, creating video content isn’t always cheap, because you may need to pay for certain services, like video editing, or maybe buy video editing software. However, one thing you can be sure of is that the amount of cash that video marketing is capable of generating, in most cases, is usually higher compared to what you invested.
6. Videos target all demographics
You no longer have to create different versions of the same content to reach all of your target demographics, because video content is interesting to almost everyone in your target market. Simply put, video content allows you to reach a broader demographic than other marketing techniques. You can place your video content on different platforms where your target group is mainly located, for a better response guaranteed.
7. Increase your ranking
People love video and will spend more time enjoying video content compared to other types of content. Informative and engaging content has a higher potential to drive more traffic to your website. Also, Google now owns YouTube, and that means you can use YouTube videos alongside videos embedded on the site for SEO purposes and a better chance of improving your search engine rankings.
8. Video content is easier to share
One thing you can attest to as a small business owner is that videos are easier to share, especially through social media channels. You can create good video content and encourage your audience to share it for amazing results. Since most people find it easier to share videos, your content will be feared a lot more and drive even more traffic to your website.
9. Mobile users connect better with video
The main objective of marketing is to reach the most active audience, which in this case is mobile users. Studies have shown that the use of mobile devices is higher now than ever before, and this is something you probably witness every day. Another important observation is that most mobile users spend more time on their devices consuming video content compared to desktop users. This increases the chances that they will find your content and take action.
10. Videos make your business look modern
A modern and updated version of something attracts a lot more people compared to an older, but still effective version. This may be why you would spend hundreds or thousands of dollars to get the latest iPhone despite having a previous year iPhone that works just fine.
Video content works in a similar way, because it gives your business a fresher look and attracts more responses from your consumers. Your customers will love the fact that you take the time to update your business and give them exactly what they want.
That will mean a lot to your sales conversion rates and the overall success of your business. Also, not many small businesses have switched to video marketing, and this means that you can take advantage of this fact to give your business a huge advantage.
Using video content as a way to promote your business is associated with many benefits that you should be eager to experience. Also, these are not the days when video marketing seemed like a marketing strategy that was only supposed to be used by big companies with financial advantages.
If you expect your business to grow, you should never underestimate the power of video marketing. It goes without saying that you need to create meaningful and engaging video content if you want video marketing to work for you.