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5 Ways to Create the Right Content for Your Audience

This month we’re talking about digital newsletters as a highly effective marketing tool. Regardless of the size of your business, they’re an efficient way to reach current and potential clients and to easily measure the results of your efforts.

Not sure if sending newsletters is something you should do? Read 5 Reasons to Consistently Send Newsletters That Will Generate Leads

Before you send out newsletters for digital marketing purposes, you need to make sure you’re targeting the right people with the right messages.

Here are 5 ways to get started:

1. Identify the objectives of your company newsletter.

The first question you need to ask is: Who are your ideal clients? You need to understand that first and foremost. Ask yourself questions such as:

• What pain points do my customers have?

• Why do they want what I’m offering?

• What are their interests?

If you don’t have customer data to study, start by putting yourself in their shoes. Think like a customer receiving your newsletter – what would you like to see? What would make you open your newsletter?

2. Have a newsletter content plan in place.

Coming up with a content calendar is a must if you want to ensure you’re sending the most relevant emails at the right times.

How else will you remember how many times you’ve promoted a certain product or shared an article on a topic?

Beyond keeping your email newsletter content organized, a content calendar is great for remembering holidays – whether you’re targeting customers on Thanksgiving or National Donut Day. You can also create monthly or seasonal themes.

3. Think outside the digital newsletter template.

Today’s email marketing services offer hundreds of template options you can use when creating your company newsletter.

However, digital newsletter templates can make your readers feel like they’re getting a cookie-cutter email rather than a customized message.

Consider hiring a professional marketing company to design a personalized email newsletter template that will make your brand and messaging stand out.

4. Track, refine, repeat.

All of the major email marketing services have some form of tracking in place so you can measure your email campaign metrics.

This is an essential part of the targeting process, as it gives you valuable insight into what your customers love and what they don’t.

For example, if your clickthrough rate on your “Weekly News” section is dismal, you can test replacing that content with something else.

If an article you included was opened, shared and liked by a lot of people, look for related content to include in a future company newsletter.

5. Segment your newsletter audience.

Sending different emails to different lists is key to customer engagement. The more you can narrow down your audience’s interests and buying habits the better.

Sending customers who have just bought your product an email promoting that same product isn’t a good use of your time or theirs. How about showing them an accessory to the product they’ve bought, or a thank you email with a promo code?

A professional marketing company can take care of setting up, scheduling and sending unique content to segmented lists. Contact us today for help with creating effective newsletters for digital marketing.

What are your experiences with sending digital newsletters?

Have you tracked your 10,000 steps today? Has anyone else tracked them down?

Fitness trackers are big business, helping people get and stay in shape and helping them share their progress with friends and sometimes strangers.

Probably the best known of these devices (and apps) are FitBit and the Apple Watch bundled apps, but they also include Moov Now, Samsung Gear Fit, Huawei Band, Tom Tom Spark, and around 350 others. The ability to map your movements is one of the most fun and attractive features of these devices.

FitBit data helps catch a would-be killer.

Fitness trackers in less joyous circumstances can provide evidence in the most serious cases. In late 2015, Richard Dabate told Connecticut police the story of a break-in in which the robber killed his wife while fighting the intruder. The problem was that the requested records from his FitBit showed that she was active an hour after the murder was said to have taken place, and that she walked ten times as far as it would have taken her within sight of the now fictional criminal. . Along with other computer, Facebook and cell phone evidence, and the fact that Dabate had a pregnant girlfriend, he was arrested for the crime. As of this writing, Mr. Dabate is still out on a million dollar bail.

FitBit data helps innocent man walk free

In May 2016, Nicole Vander Heyder went out to the town of Green Bay, Wisconsin, but never came home. Her bloodied and naked body was found in a nearby agricultural field. The signs initially pointed to her boyfriend, Doug Detrie, who was arrested but nevertheless seemed shocked by the news and protested his innocence. Detrie was held on $1 million bail, but the apparent evidence (blood in the car, in the garage, and a suspicious stain on the sole of his shoe) did not hold up (the blood in the car was not the victim’s). ). , the blood in the garage was not human, and the suspicious stain was not blood) for which he was released. Doug’s FitBit data showed that he only took a dozen steps during the time period in which Nicole died.

DNA evidence from Nicole’s clothing pointed to another man, George Burch. Burch’s Android phone had Google Dashboard data associated with his Gmail account showing GPS location data leading directly to Nicole’s home. Ultimately, he was charged, convicted of first degree murder, and sentenced to life in prison where he still insists he is innocent.

FitBit data used to try to find a missing person

In July 2018, Iowa student Mollie Tibbett went for a run and hasn’t been seen since. Police received her FitBit data from her in an attempt to locate her, but have not disclosed to the public what they found in that data. It seems that the geolocation information there was not enough to find it. Additional data from her cell phone and social media accounts of hers was analyzed for leads on her, but as of August 6, 2018, there are no reports that she has been found, although there appear to be persons of interest. . Hopefully, the location data from her FitBit will eventually help researchers get to her current location.

FitBit data banned by the military

You may have heard news lately that the Army has raised concerns about military movements and security being compromised by data from fitness trackers and devices like the Apple Watch. A military official was quoted as saying: “The moment a soldier puts on a device that can record high-definition video and audio, take photos, and process and transmit data, it is very possible that he will be tracked or reveal military information.” secrets… The use of portable devices with Internet access, location information and voice calling functions should be considered a violation of national security regulations when used by military personnel.” But did you know that this news is from May 2015? And did you know that he was a Chinese military officer in the Chinese army newspaper, Liberation Army Daily?

That’s right, some foreign governments have been banning these types of devices for years.

FitBit Geolocation Data Banned by US Military

In 2013, the DOD distributed 2,500 FitBits to military personnel; In 2015, the Navy planned to run a pilot program to help enlistees and their superiors track fitness goals and “allow Army leaders to track the fitness of their Soldiers in real time.” .

Outside of military members, Fitbit has a user base of over 10 million people. Information can be viewed online, on a mobile device, or through the desktop app. Fitbit tracks movement and allows users to record other health information in the app. Fitbit then uses this information to show your progress over time.

The manager of a companion app, called Strava, helps map and display subscribers’ motion maps using FitBit and other fitness tracking devices. In November 2017, Strava published its Global Heat Map of 3 trillion individual global GPS data points uploaded in the previous two years. Zooming in on the maps, as Australian security student Nathan Ruser did, revealed favorite trails used at previously undisclosed bases by military exercise buffs. Heat map traces around and in Mogadishu could have provided potential targets of military hangouts for Somali dissidents.

As you might imagine, on August 7, 2018, the Army banned the use of geolocation features on iPhones, Apple Watch, FitBit, and other fitness trackers with the following directive: “Effective immediately, Department of Defense personnel You are prohibited from using geolocation features and functions on and non-government issued devices, applications and services while in locations designated as operational areas.” It has not prohibited the use or possession of the devices entirely.

The (FitBit) Law of Unintended Consequences

There are three types of unintended consequences (according to Wikipedia)

Windfall: A positive windfall, such as an accused murderer going free and proven innocent of the charges because of his FitBit. Instead of showing the accomplishment of an athletic effort, he showed inaction when the crime would have required a lot of movement, as with Doug Detrie and Nicole Vander Heyder.

An unexpected drawback: An unexpected detriment that occurs in addition to the intended effect of the policy, such as a FitBit showing an alleged victim of crime instead of the perpetrator, as with Richard Dabate and his wife.

A Perverse Result: A perverse effect contrary to what was originally intended, such as when military personnel wearing a FitBit to track their fitness progress reveal themselves as potential targets for an adversary.

With any luck, none of these occasions will fall into the lives of any of my readers.

Stay in shape, keep track, but be aware that you may be revealing more than you intend.

LinkedIn is a valuable social network aimed at obtaining professional contacts. It’s a goldmine of prospecting opportunities for any sales rep willing to take the time to understand it and use it correctly. The following list provides seven rules that anyone in the sales profession should keep in mind when using LinkedIn as a prospecting tool.

one. Make sure that the personal profile is always up to date. You want to efficiently deliver as much information to prospects who might be looking at your profile for future business. Your LinkedIn profile should include a link to your company’s website, as well as any other business social media links. Many prospects will want to “verify” what services you provide and more details about your clients and business before contacting you so they don’t waste valuable time.

2. Conduct an Internet search for companies that may benefit from product or service offerings. On many company websites, you can find names of managers/leaders to connect with. Most of the managers, the ones who make the buying decisions, will be on LinkedIn. Having a social connection can make it much easier for you to get appointments with leaders without first going through their gatekeepers. People tend to manage their own individual social media accounts rather than have someone else control them.

3. Help contacts because reciprocity works. Every time one of your LinkedIn connections meets with you or hosts a presentation for you, be sure to say thank you. Also, get in the habit of supporting your contacts and, most importantly, referrals. LinkedIn makes it easy to endorse the skills of others and adding personal references shows that you really know the professionalism of others.

Four. Research new contacts before accepting an invitation to connect. Reviewing the potential LinkedIn contact will ensure that they are a qualified candidate for your business. In other words, you may receive random invites from people who wouldn’t promote your business opportunities or who might just want to build their own contact list. In those cases, you should not connect. That being said, also think about your potential connections at your company. Just because they’re not in upper management, they could still be a good person to connect with due to the fact that they can link you to an appropriate decision-maker.

5. Take a look at the connections of those who are already connected. When you have connections, LinkedIn can tell other people you’ve recently connected with. Be sure to check out recent connections, as they may be leads in businesses you haven’t thought of yet. Many people have friends in senior management positions at other companies who can benefit you.

6. Join groups that would allow for more business prospect matches. Joining specific LinkedIn groups that are in your target environment or industry will increase your chances of identifying real prospects. You can be as specific or vague as you want on these group additions, and you can also go back and add or remove groups to increase your goal. Sign up for group post summaries so you can keep track of questions asked and provide solutions to get noticed.

7. Please note that other social networking sites are for personal interaction. Keep your LinkedIn account professional to increase the chance of potential business opportunities. In other words, keep family and friends out of your contacts here unless they can provide you with business opportunities. For example, if you have a family member who can provide leads, then by all means have them on your LinkedIn. If not, you should choose another social networking site to interact with them.

Sales professionals using the above seven rules should easily use the common sense provided in them and better understand how they can use it as a great prospecting tool to increase sales. Sales reps should take advantage of the social network of professional connections that LinkedIn offers and the functionality it can provide to find the golden opportunities that may be waiting there.

In the digital world, social media has become a very important part of a successful marketing strategy. Social media platforms like Facebook, Instagram, Twitter, etc. They offer many opportunities for brands to showcase their products. These platforms are free to use and you can engage directly with a larger audience at once. You don’t need to invest a lot of money in creating a marketing strategy that includes social media videos. It doesn’t matter if you’re a small or large business, it’s time to get serious about social media marketing.

According to statistics shared by Lyfe Marketing, 93 percent of videos on Twitter are accessed from mobile phones. Views of branded video content on YouTube have doubled in the last three years. Also, Facebook live videos receive 10 times more comments than a normal video. All these statistics show that video content is in demand on social media. This is because millennials are more connected to videos on social media. The Web Marketing Video Council found that more than 60 percent of brands actively use social media video for promotions. Therefore, it is highly likely that your competitors are also harnessing the power of social media video to expand their customer base.

Instagram is a very powerful social media platform that allows you to share images and videos online. Techcrunch has been studying Instagram trends since its launch. According to their study, Instagram crossed the threshold of 1 billion monthly active users in 2018. Furthermore, Instagram is currently growing at a rate of 5 percent per quarter, the highest among social media platforms. Therefore, Instagram should be your first choice to showcase your brand’s products and services. In this article, we’ll walk you through some ways to use Instagram videos to engage more of your audience.

Commercial Short Films

Create short, valuable videos that represent your brand. You can showcase your product in an artistic way through these videos. The commercial can be inspiring, funny, or emotional. Instagram currently allows you to share a 60 second video to your timeline. With such short videos, it’s easy to grab the attention of your target audience. Also, short videos are better for sharing clear information about your products. You can share the commercial on Instagram stories, IGTV or on the Instagram timeline.

product details

Show your product specifications or a ‘product in action’ video to demonstrate your capabilities. Focus only on the important features to keep viewers engaged. Keep the video more informative and less descriptive. Attention to detail is the key to creating a great and sexy video. You can put the product video on your brand’s Instagram page timeline for the audience to watch at any time. Creating such spontaneous videos attracts a lot of attention.

do it yourself videos

An effective way to use Instagram videos is to create how-to content. ‘Do it yourself’ or ‘how to’ videos share how your products work. This helps users to understand the use of the product. You can also create troubleshooting videos related to any issues your customer may be facing. To the point that the videos are liked by the target audience as they get relevant information in a short period of time. By sharing these videos from time to time, you can build a relationship with your existing customers.

Video behind the scenes

Customers have become picky when it comes to choosing a product, so it is important to establish a connection with them. You can create behind the scenes videos that take them through trivia related to your product. You can even take quick learn sessions on tips and tricks related to using your product. The fast-forward video Sheryl Cole has shared of her work will give you an idea. She just has to be creative and smart to capture the right moments for her Instagram video.

Instagram Stories Video

Instagram launched Insta stories in August 2016. Through stories, you can share images or videos with your followers for 24 hours. This short window of time creates a sense of urgency, and people tend to view stories as they view an active one. You can use stories to promote your business in the following ways:

1. Sharing short-term offers is a good way to attract people to your products and services. You can set the offer to only be redeemable for the lifetime of the story. Once people find out about such offers, they will come back for more.

2. Let an influencer take over your Instagram account to share a sneak peek of products and discount offers. A familiar face will surely attract more audience.

Live on Instagram

The best feature of Instagram is that you can stream live videos on it. Once you go live on Instagram, you’ll be in front of your followers’ feed. So there is a high chance that your followers will interact with your live stream. They can watch your stream even if they are not physically part of the event. Product previews, product launches, Q&A sessions, educational streams, etc. are a few ways you can engage with your audience online. If your event is planned in advance, you can promote it through emails and other social media platforms.

Bring on the creators

Give your stories a personal touch by featuring your employees who have created your products and services. You can have team members share their journey in product development. Also, you can let your employees run your brand’s Instagram account for a day. They can then share details about their work lives and the hard work that goes into making the product. Employees can even hold a question and answer session to educate the audience on the product. Such video sessions create an emotional connection with the target audience and more views to your Instagram account.

Conclution

If you’re not incorporating the power of Instagram into your digital marketing campaign, then you’re missing out on something big. The potential of Instagram, if properly exploited, can take your products to new heights. There is no perfect way to use Instagram video, the techniques mentioned above will help you get started. You can even hire social media management agencies that will help you promote your products by creating amazing video content.

Internet marketing traffic generation is relatively simple; Unfortunately, many online concerns fail, which ultimately leads to the bankruptcy of your business. Here are five little-known secrets some so-called gurus forget to tell you about their multi-billion dollar product he just bought, leaving you wondering why he’s not seeing results.

The world of online marketing is complicated, in theory it’s a relatively simple exercise, find people interested in your product, send them to your website, provide valuable content, build a relationship, and then make a sale. The number one reason so many people fail with their online ventures is that they fail to drive enough traffic (people), better yet targeted traffic (people interested in what you have to offer) to your website. I am going to share with you from my experience five little secrets to help you with your internet marketing traffic generation, that if applied consistently, will work for you.

With search engines, content is key, make sure that in all your content you have your keywords. However, have those keywords targeted. Avoid general terms like golf or fishing; shorten it to say improve at golf or ice fishing. Check out the free Google AdWords keyword tool to see what your market is entering into the search engines.

Once you have your content written and hosted online on your blog or article directory site, you need to retrieve links to help the site rank. Backlinks are key in generating internet marketing traffic, use sites like Pingler.com and ping fm to build backlinks to your site. This is a very simple process where you simply enter the URL of the content site, the keywords in your content and then press “ping my site”, the service is performed and the search engines are informed about the content. new uploaded to the Internet for those search terms specified by you (your keywords).

The more backlinks you have, the better chance you have of being ranked by the major search engines. If you go to the Warrior Forum, you can buy backlinks to your site for a nominal fee. I can’t stress enough the role of backlinks within internet marketing traffic generation, because if you can’t get backlinks, you won’t rank in search engines, which means you won’t be found by your target market, which Which means you won’t earn anything in terms of traffic.

Another strategy to help you with internet marketing traffic generation is to make sure that you distribute all of your content as widely as possible. An example of this would be if you created a video on YouTube, you post it on your blog, Facebook page, and your Twitter page along with any other social media sites, this will help it go viral and again give the content more links. backward. Many people just post a video and leave it there in the hope that it will get traffic on its own, which is not a good idea.

The above strategy can also be applied to your article marketing as a concept for internet marketing traffic generation. Once you’ve written an article (again, keywords are vitally important), don’t just leave it sitting on an article site, post it on your blog, maybe a Facebook group (depending on who it’s for). the content) and definitely submit it to other article sites.

Read the simple tips below. They are very simple and straightforward and will certainly help you get a good eBay status pretty quickly.

1) End your auction on Sunday night

The end of the weekend is the time for people to be at home relaxing before their busy work week begins. By ending your auction on Sunday night, you allow people lounging around your house to see your wares and have a fair chance to buy them. Be aware of time zones and set your closing time to accommodate the entire country.

2) Use close-up photos that you have taken yourself

When it comes to selling things online, a picture is definitely worth a thousand words (or dollars, hopefully). Using stock photos or sample images from other websites may seem too retail. If you take a nice, clean image of the actual product you’re selling, buyers are more likely to bid on it. Providing more than one product image will also make your auction stand out and show buyers that you mean well when selling your products.

Be sure to upload images that are very clear and at least 500px in size, either in width or height. This will ensure that your images comply with eBay’s new image policy. Failure to comply with this policy may result in removal from your auction.

3) Keep it friendly and upbeat

Be approachable in your selling style. If you love what you do and have faith in your product, it shows! Your customers will keep coming back for more products if you treat them like genuine people instead of customers. Positive customer feedback will also attract new buyers, so make it an absolute goal to get as much positive feedback as possible.

4) Accept returns

It can be a bit of a pain to deal with returns and unhappy customers. But if you do it without arguing, the customer will most likely try to buy from you again. If you make it smooth and easy for the buyer, it should only be a minor hiccup and future purchases shouldn’t be a problem.

5) Have fun

The whole concept of selling on eBay is unique and should not be taken too seriously. Yes, you are trying to run a business and sell your products, but if customers think you are too professional and serious, they may stop buying. Be social and let it be known that you are there to build relationships with shoppers and introduce them to new products as often as you can.

Lots of people tell you what you should be doing, but what about what you shouldn’t be doing?

LinkedIn is the place to not only find others, but also to be found. And that’s why you need a LinkedIn profile that not only helps you get found, but also entice people to contact you once they see your profile. I see a lot of people making fundamental mistakes that actually work against them in this regard. If you’re going to spend time creating a LinkedIn profile, I’m assuming you want to maximize your chances of being contacted by the right people, right?

With that in mind, I’ve created an easy-to-understand list of a few things to check against my reasoning. If it sounds like a search engine optimization exercise, you’re on the right track. Like any website owner, you want your LinkedIn profile to stand out and be found!

Enjoy my LinkedIn profile tips!

1. Do not show your personal photo

I wrote an entire blog post on why you should include your photo on your LinkedIn profile, but it all comes down to whether or not you have social media credibility. There are too many fake profiles on LinkedIn, so you want to prove that you are real. If you’ve taken the time to fill out your LinkedIn profile, why wouldn’t you show your photo? It just raises too many potential questions. And company logos or photos of pets obviously have no value here.

2. The LinkedIn profile title is not branded enough

See that space under your name? That is your “Professional” or profile title. It will appear in search results next to your name, as well as next to any questions you ask or answer. It is, in essence, your elevator pitch in a nutshell. Are you just putting your title and company name here? Whose! This is the place where you should entice anyone who finds you in a search result to contact you and look at your profile. Your profile headline is the most important real estate element of your LinkedIn profile and you should mark it as such.

3. The LinkedIn status update is not attractive

This is that “What are you working on?” box which I refer to as “Status Update”. Assuming someone finds you and looks at your profile, chances are they’ll look at what you write here simply because it appears just below your main profile. What do you write here? Many people in transition notice that they are looking for work here. What do you use your LinkedIn status update for? It’s part of your branding exercise, and it should be something engaging that informs the reader of your latest activities and hopefully adds, not subtracts, to your LinkedIn brand.

4. Do not include enough companies you worked for or schools you attended

One of the ways you are found on LinkedIn is through company or school name searches. If you’re just listing your current company and/or not even showing your university, you’re missing out on being found. Check this out: I did my third year of college abroad in Beijing almost 20 years ago. He had not been in contact with the 15 or so Americans who were there that year. Two of those 15 have found me on LinkedIn! And another high school friend I lost contact with found me this week on LinkedIn. I would not have been found if I had not included my high school abroad and the name of the high school in my profile. Employers are even more important in the sense that there are potentially more colleagues who may be trying to find you or recruiters trying to network with you! You may be missing out!

5. Not having three LinkedIn recommendations

This is the same as not having your personal photo on your LinkedIn profile. Why? When you sign up for LinkedIn and first fill out your profile, LinkedIn recommends that you write three LinkedIn recommendations. You must do this for your LinkedIn profile to be 100% complete. Job postings on LinkedIn also require three LinkedIn recommendations. These recommendations can only work in your favor, so why not have at least three of them?

6. Too few connections

This is up for debate, but too many people have too few connections on their LinkedIn profile, and therefore don’t find them. The idea is simple: when you do a search you will see results from your network. And vice versa. So the more connections you have, the more search results you will show up pure and simple.

7. Do not list three websites

LinkedIn gives you the ability to list three websites on your profile. Are you taking advantage of it? Do you have a Twitter or other social network profile that you want to advertise? Company website? A blog that you like to read? Anything you want to associate with you should be included here. You will add to your own websites search engine optimization just by the fact that you include them here!

8. Not claiming your personal URL

When you sign up for LinkedIn, you’re given a public URL that you can then include in your email signature or anywhere else you want to drive people to your LinkedIn profile. You can customize this when you edit your profile. Claiming your name here is one of the first things you should have done on LinkedIn. If you have a common name, make sure to claim your LinkedIn URL before others!

9. No Keyword-Rich Brand Brief

Assuming someone finds you in a search result, likes your profile headline, and isn’t scared off by your status update, the next most important part of your profile will be your summary. This is your chance to showcase your brand and make sure all the keywords you want to be associated with are here. You also want to write something compelling, just like you would in your resume executive summary. This is your stage to tell the world who you are and what you can do! Use it to your greatest advantage!

10. No job descriptions

Even if you’ve listed positions at companies you’ve previously held, it means nothing if you don’t have job descriptions. Job descriptions give you the perfect opportunity to pepper his profile with keywords that will help him get found. Why aren’t you taking advantage of this?

Did I miss any that you would like to share? Let me know! And if you didn’t make any of the above mistakes, congratulations! Your LinkedIn profile is in good shape!

“If you don’t know where you’re going, any road will take you there” – Lewis Carroll, Alice in Wonderland

If your company website hasn’t been audited in the last two years, you’re in for a lot of surprises, and I’m afraid they won’t be good ones. A website audit will tell you where you are and set you on the right path to success!

A lot has changed in the way that Google and other search engines analyze and rank the pages of your website. You will need to know where your problems are and fix them now.

One of the areas that you should be very concerned about is the user experience/user interfaces that your website provides. Combine this with a simple item like not having a website secure with an SSL certificate; either one will kill your chances of ranking high, regardless of your diligence with creating good content. If your website isn’t mobile-friendly, Google won’t consider your website to be compliant with the latest standards.

Today, one needs to dig deep into a website and identify the issues that will greatly affect your website’s ranking for keywords and phrases and how your website stacks up against your competition.

How deep should a website audit be? The answer is really in depth from the first to the last page and goes through each and every page looking for all the elements that are used to build the site. This means all the coding, not just looking at Meta, ALT, Heading and other tags.

This is what a deep audit examines:

Global performance information

World position

country range

CategoryRange

Classification Audit

Keyword Ranking Status

UI and user experience

call to action

Mobile friendly?

Readability

Content overview (on page)

keyword focus

URL structure

Title tags

meta description

OG Labels (Open Graphic)

Header Tags (H1 – H6)

Content (Number of words, etc.)

Internal linking and anchor tags (link structure)

Image names and ALT tags

optimization analysis

Exclusions page (robots.txt)

Inclusions page (sitemap.xml)

URL redirects (301, 302, www/no-www)

duplicate content

broken links

Validation code

Page speed (CSS, JS, caching, image sizes)

SSL configuration (http vs. https)

Link analysis overview (off page)

Incoming Followed Links

Root domain linking

Authority and Trust

Social Media Metrics

Competitive Link Comparison

Visibility and reach in social networks

Here are some details of what an audit is about

Global performance information

These are metrics to show the health, reach, and awareness of your websites compared to other websites globally, nationally, and within a given industry.

Classification Audit

A rank audit is an analysis of how your website ranks for keywords and phrases. This audit can be expanded by performing a competitive ranking audit that includes an audit of the ranking of your competitors. Another element of auditing can look at how many keywords and phrases on a given website rank in the top 5 search positions compared to the next 20 or 50 positions. This will help find more optimization potential for rankings >10.

UI and user experience

UI = User Interface and UX = User Experience. This is not a straight-by-the-numbers analysis, but having a good UI and Look & Feel can lead to a good user experience. The good UI elements that drive a good user experience are clear. Call to action, good text readability and the website is mobile friendly, just to name a few examples. This is important as the search engine can measure user signals. If a visitor after searching for a keyword or phrase is satisfied with a certain website due to good UI and UX, he will not return to the search engine. They will most likely take action on the website, such as purchasing a product. This generates revenue for the website owner more often than a website with a poor user interface and user experience. Websites with positive user signals will rank higher.

Content overview (on page)

Content analysis is a large and important part of a complete website analysis. This touches everything visible on your website.

The keyword focus audit looks at how well you’ve identified and targeted the keywords people use to find your page.

However, the good content does not stop here. It is also used to determine the quality of content by measuring the appropriate word count of the text, applying the correct information to META (non-visible) information such as META descriptions, image ALT tags, internal links, etc. Finally, is this page ready to be properly linked to any social network like Facebook and Twitter?

Indexing Overview

Technical analysis, such as the indexing status of a website, is important because if search engines cannot index the website correctly, they cannot understand the content and meaning of the website.

Indexing starts with choosing the right pages to be indexed and those not to be indexed. The Google search robot takes very little time to index a website. Google Bot only indexes a specific number of pages on a site. Analysis drills down into your website to help determine which pages to index and which pages to exclude from the index.

Scanning for potential broken links is important to prevent people from landing on an error page. Getting to an error page by clicking on a broken link can cause dissatisfaction and frustration for the user. If the user returns to the search engine results page and performs another search, Google will rate this behavior as a bad sign from the user.

Link analysis overview (off page)

The Internet is a “net”! It is a huge network of links that point from one web page to another. But linking is a double-edged sword. It is important that two linked resources have contextual meaning to each other. In this case, it provides greater value for the user and the search engine, as well as for the determination of the ranking.

An analysis will check all incoming links with respect to their contextual value to the web page and their possible level of toxicity. This identifies the transfer of authority and trust to the given page. If the links are created just to get higher rankings, they may be considered spam by search engines.

A complete and deep audit will provide all the information about your website in the form of a detailed report. This report will be your roadmap for the process of making the necessary fixes to your website for higher rankings.

Sometimes known as the “teardrop of India” or the “pearl of the Indian Ocean,” Sri Lanka is a beautiful, lush island off the southern coast of India. Known for its pristine white-sand beaches, pleasant climate, and beautiful flora, this enchanting island is a wonderful vacation destination. Sri Lanka’s resorts are varied and luxurious, providing the ideal holiday experience.

Sri Lanka’s resorts offer access to some of the island’s greatest attractions, including world-class golf courses, tennis courts, restaurants and shops. Water sports abound, and you’ll be happy on the beach whether you choose to lounge and sunbathe, or swim, snorkel, wakeboard, windsurf, or waterski. Visit one of the beautiful lagoons and you will agree that you have stumbled upon a true island paradise. For some, a tour of the royal cities can be a great addition.

Other island attractions include ancient ruins, often littered with the remains of ancient Buddhist dagobas, and the beautiful Adam’s Peak. Enjoy a hike up to 7,297 feet. mountain through some of the most breathtaking scenery imaginable, which is also considered one of the holiest mountains in the world. Visit the city of Kandy to experience two well-known pilgrimage sites: the Temple of the Tooth, which is one of the holiest places in the country, and the Bahirawakanda Temple, which houses a huge and imposing statue of Buddha. For nightlife, the capital Colombo is the place to be. Busy and very active, Colombo has many nightclubs, restaurants and many shops. There really is something for everyone on this beautiful island paradise.

The weather on this gem of an island can vary depending on the time of year, but the temperature does not normally drop below 16 degrees Celsius, 60 degrees Fahrenheit, and rarely exceeds 31 degrees Celsius, or 88 degrees Fahrenheit. The good thing is that no matter the time of the year, somewhere on the island the weather is ideal! It’s almost as if Sri Lanka was made with holidays in mind.

One of the reasons why many Sri Lankan resorts provide such an unforgettable vacation is because they are so affordable. You can pay up to ten times the price of other comparable resorts in other popular island destinations. Choose to spend your holidays in one of the Sri Lanka resorts and you will find luxury, beauty, fun, a pleasant climate and you will not need to spend your life savings.

Subscriptions to mobile services had already passed the four billion mark at the end of 2008 and are expected to reach around six billion users. This makes advertising through mobile services a very efficient medium. Marketing experts believe that the future of advertising and marketing will be through the cell phone. According to Wikipedia, mobile web users outnumber PC and laptop users by a ratio of 5 to 1. It’s no surprise then that mobile advertising is becoming a key component in advertising campaigns. business marketing. Mobile advertising platforms provide vendors with an efficient means to showcase their products to a larger group of consumers.

How to choose the right mobile advertising platform for your business

Selecting the right mobile advertising platform is critical to a successful marketing campaign. Advertisers want a platform that reaches as many publishers as possible, for example app stores. As an advertiser, we need to consider the following factors when selecting a platform.

• Identify the target audience and analyze it. This helps us choose our placements wisely by only placing ads on sites that are relevant to our products or services.
• Analyze the objectives of our marketing campaign.
• Mobile web ads are sold on a CPC (cost per click) or CPM (cost per thousand impressions) basis. We have to determine which one best suits our marketing campaign.
• Determine if the platform has the right type of publishers to reach the target audience.
• Select the right reporting tool to track campaign performance and understand user response.

Advantages of using the mobile advertising platform

Here are the advantages of using the mobile advertising platform:

• Advertisers can get an immediate response from consumers.
• Personal interactive communication is possible on a much larger scale.
• Mobiles are highly personal devices, and people are always within reach of their mobiles compared to other mainstream platforms.
• Mobiles have a massive reach compared to mainstream platforms. Even in developing countries there has been a huge growth in mobile subscriptions.

The mobile market is growing rapidly and companies are already taking advantage of the flood of mobile users. Even small businesses are using mobile advertising platforms to great advantage. If you too want to use this medium to enhance your business growth, visit iVdopia.com right away!