Coffee culture in India
India is the sixth largest coffee producer in the world, but Indians, in general, were not heavy coffee drinkers. Apart from the south, where the kaapi filter reigned, tea has dominated the psyche of the average Indian. However, things are changing rapidly as the twin forces of globalization and the Internet have made coffee the new great drink. More and more Indians are transforming coffee to fuel their workday as cafes, both international and domestic, are springing up in all cities and towns. These rapidly expanding cafes are the prime spot for people to catch up or spend a few hours working, reading, or just hanging out. Equipped with free Wi-Fi and air conditioning, these cafes are also fast becoming the place of choice for informal business meetings. Where until just 20 years ago, cappuccino, latte and double shots would have been strange words, the Indian of today not only knows the difference between them, but can also discern between a medium, dark or light roast and is on the hunt. of the best coffee machine. .
But even this pattern of coffee consumption is changing. While previous Indians were satisfied with drinking coffee in cafes and teas at home, the same is no longer true, people now want to enjoy coffee-quality coffee at home and are not shying away from buying coffee machines and cafes from unique origin to carry your love. coffee to the next level. Another reason for this trend is the high level of sugar and artificial flavorings present in the unique coffee drinks of many cafes, which does not sit well with today’s health conscious youth. Compare this to the scenario of a few years ago, when the average Indian had no idea about the different methods of making coffee, let alone thinking about buying a coffee machine. The hunt for the best coffee machine it’s up and running as Indians go through internet reviews, form coffee appreciation clubs, attend coffee tasting meetings to get the best drink available. Gourmet coffee roasters and vendors are inundated with orders for their artisan blends and instant coffee, the coffee option of the past being lost.
While popular misconception may lead people to think that the price of coffee machines in India is terribly prohibitive or that the products available are of poor quality, nothing could be further from the truth. Coffee makers in India are not only on par with international brands, but the prices are also competitive, making owning the best coffee maker for one’s needs a different possibility for everyone. Grinding your own coffee, brewing it at home is now considered a sign of sophistication rather than a tedious and well-avoided task as previously thought.
From a niche drink to a drink that signifies upward mobility and youth, coffee in India has come down a long and interesting road in just twenty short years, leaving us wondering what the next coffee consumption trend will be. And while we wait for it to appear, can we suggest a very hot cup of coffee?