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Regardless of the form it takes, whether it’s an ad, a YouTube video, or a commercial with original promotional content, effective video marketing can do wonders for a business in any industry. Any business, whether a large corporation or a small business, can use digital video to increase awareness of its products and services both locally and nationally. If executed correctly, an effective video marketing strategy shouldn’t cost you a small fortune.

So how can you promote your business effectively and affordably in this age where video marketing has become the new way to reach customers? It seems like there are so many tactics and strategies involved in video marketing, and it can be challenging to know the do’s and don’ts of the various video platforms. Here are some tips on video marketing.

Where to post your videos

You have many options for posting videos online. If your business has a blog, then this can be an effective way to upload and display all of your video updates, especially if you have an RSS feed on your blog page. Also, many companies choose to market their products on video platforms like YouTube and Vimeo to reach a larger customer base. Social media posts (like on Facebook, Twitter, Google+, Instagram) give your followers instant access to your videos.

what to record

Just like a movie, a video should tell the story in a creative, engaging and close way. Whether you’re promoting a product or marketing a service, it’s important that you feature people in your videos. This could consist of people using your product successfully and/or customers providing testimonials. Try to keep each video short (just a few minutes) while telling as much of a story in a compelling way as you can. At the end of the video, provide a call to action that tells the viewer how to proceed to the next step.

When to post

A consistent, scheduled video upload schedule provides a routine that viewers can look forward to and look forward to. Depending on the pace of change in your industry, you may want to post daily or weekly to keep viewers up to date. Otherwise, once a month should suffice. There are many websites outlining the days and times each week that your video post is most likely to be viewed. These will help you design your posting schedule.

How to write an effective description

Your readers need to understand what they will see and why it will benefit them before they even hit play, so they can decide if your video is worth watching. Provide a detailed overview of the video content and be sure to highlight the key points the video presents. On YouTube and similar platforms, it can be effective to include links in your summary to other sources like Facebook, Twitter, or your company’s website, so that viewers can follow you on other social networks and contact you. Also, keep in mind that what you include in the description plays an important role in search engine optimization (SEO), which affects how your video ranks on search engines. Seek professional advice on effective ways to promote your video through these channels.

The 2 main platforms: YouTube and Vimeo

These video sharing websites are filled with every type of video imaginable, so in order to successfully market your product here, you need to stand out. You have to create videos with relevant content that viewers want to watch and share with their friends and family. You also need to make your title unique and compelling enough that it’s easy to find among all the other videos. Personalize your channel and make sure it’s easy for viewers to navigate and find what they’re looking for, and be sure to provide a link to any other social media platforms in your description.

Video marketing should be part of your marketing plan if your business has an online presence. These tips should get you started in terms of creating content, writing descriptions, and finding channels to post to. If you need additional help, consider using a professional marketing company who will work with you to develop a video marketing strategy.