Making Money on eBay: How Following Up With Customers Will Definitely Boost Your Sales
As a merchant or business owner, ask yourself the following questions. How would you feel about an $80 sale from a random customer? You’ll feel pretty good, right? Well, how about $10 in sales revenue a week for the next eight weeks from a family customer?
I hope you think of the latter of the two. It is in this frame of mind that you should seriously consider the content of this article. Making money on eBay can be a bewildering thing (only if you let it). But when you play a residual concept your profits reach a new level.
Many eBay sellers like that first sale. There’s no crime in that, however, it’s all those subsequent sales that bring real success. Your earning potential becomes even more powerful when it’s one person who generates those repeat sales. So how do you prepare for that? Just keeping track of your customers.
Why track eBay customers?
The ability to manage your customer information and keep track of them is really vital in many industries. Once your customer’s contact information is captured, it opens the door to many benefits. Suddenly you will be able to inform them of promotions on the horizon. You can send them coupons and notify them of company-related changes. You can even educate your customers on items you have in stock or niche related DIY projects. When making money on eBay, proper follow up could make or break your bottom line.
What is the best way to keep track?
At the beginning of your eBay selling ventures, time is not a big issue. As your business grows, time will be of the essence. You have to worry about photography; listing, customer service and maybe even correspondence with wholesalers. When business gets this good, an automated response does wonders for your sanity.
An autoresponder system keeps track of your customers and allows you to contact all of them at the touch of a button. There are many systems on the market, but Aweber is arguably the leading provider. Aweber also has an app that you can sync with your eBay account. By linking them, you will be able to build huge contact lists.
Every time you sell an item, Aweber will automatically send an email to your customer giving them the option to sign up for your newsletter. Once your client does so, they essentially give you permission to contact them.
With Aweber’s autoresponder, you can even segment your subscribers into groups. When making money on eBay, this feature is especially beneficial because no two customers will be the same. Consider this hypothetical scenario:
Let’s say your niche is in the toy market and you just sold a Transformers action figure. On Aweber you can create a segment and call it ‘Transformers Fans’. Two weeks later, you decide to create a newsletter to inform others about the recall of the toy.
Well, you wouldn’t necessarily send that letter to all of your clients. You can choose to only send it to your segment created for Transformers fans. The more specific your correspondence, the better. Your newsletters after that segment might even be geared toward selling other Transformers-related items.
More than it seems.
Sure you can settle for that one-time sale, but your goal is to create steady cash flow so you can afford to run your business. Cash flow is king! Your eBay account doesn’t come with Aweber, but it’s a great tool to have.
You can test the system for 30 days here. Let no one tell you that making money on eBay is complicated. With the right tools and training, one can easily turn it into a reliable supplemental income.