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One of the largest markets for wellness products, it addresses the needs and concerns of the baby boomer generation directly.

This generation, defined as those born between 1946 and 1964, represents the richest and most influential sector of the economy.

With more than 90 million people in the US and Canada, baby boomers have had a dramatic effect on all facets of life. As this market segment has moved through life, it has literally dominated the market. When they were babies, the market responded with the prepared baby food industry, resulting in supercharged growth in that market … from 270 million jars per year to 1.5 billion jars.

When the boomers reached their early childhood, the market responded with Frisbees, Hula Hoops, Skateboards, TinkerToys, etc … worth billions of dollars!

As adolescence rolled around, so did the advent of fast food franchises like McDonalds, Burger King, Kentucky Fried Chicken, etc. Franchisees got rich as baby boomers filled up on French fries, hamburgers, and soda.

Community infrastructure was also dramatically affected. Elementary and secondary schools were built at breakneck speed to accommodate the educational needs of this generation. Social programs were implemented as a direct result of the myriad of new problems and opportunities created by this massive group.

Young adulthood brought changes in fashion preferences … resulting in marketing phenomena like The Gap that went from $ 600,000 in sales in 1969 to 99 million in 1976 … today those numbers are off the map.

According to a CBS News report, this same generation of baby boomers now accounts for an incredible trillion dollars in annual income. The market continues to respond to all the whims of this generation … now when you listen to a musical background for popular commercials, it is probably an old tune from the 60s and 70s.

As the baby boomer generation enters their fifth decade of life, they have begun to approach the “aging process” as a not-so-attractive prospect. In fact, they are doing everything they can to slow down this process and extend its life with years of quality. As one marketer commented: “They are entering middle age kicking and screaming.”

In response to the reality of aging, baby boomers have discovered a new appreciation and an active search for a healthier lifestyle. They are watching their diets, exercising more, and beginning to seriously consider natural / alternative and preventive health care. As a result, the Diet and Nutrition and Personal Care industries are now estimated to have an annual market of $ 56 billion. They are expected to double in just the next five years!

This is the market for “wellness” products and services. Products that are specifically designed and formulated to address the needs and concerns of this aging population are perfectly positioned for growth and profit.

As a great marketing guru once said … “To be successful, always ride the marketing horse in the direction you want to go.” That marketing guru was my grandfather. He didn’t realize how deep his words would be. Baby boomers have spoken with crystal clarity … they want high-quality natural health products that make them feel and look younger, give them more energy, allow them to control weight, help strengthen their immune system and give them a high positive. quality of life.

Dr. Ken Dychtwald, author of AgeWave, puts it this way … “Entire industries will rise and fall in response to this obsession with anti-aging, obesity, and pro-longevity.” He goes on to say … “With the boomers’ middle age, we are beginning to feel the impact of the demographic ‘age wave’, the mass and strength of which will ultimately challenge all aspects of our personal, social, financial and financial lives. political dynamics “.

As has been the case since the birth of the first baby boomers, there is now a great opportunity for companies and individuals who recognize trends and are able and willing to capitalize on them. It can be such an individual recognizing the opportunity that wellness products present.