The advantages and limitations of using aerial billboards
Like any advertising medium, aerial billboards have their own unique set of pros and cons. However, in comparative terms, they are more profitable when compared to TV, radio, print and internet marketing exposures. According to studies, at least 88% of the audience will notice and remember aerial billboards flying past. 79% of the crowd are more likely to remember what the advertised product is, and 67% will even be able to quote the second half of the tagline.
What is the difference between aerial billboards and aerial banners?
Simply put, aerial billboards are 5,000 square feet or less with an opaque background and/or company tagline and details. An aerial banner, on the other hand, is nothing more than a simple strip of letters on a transparent background. While most people may prefer an aerial banner to an aerial billboard for aesthetic reasons, an aerial billboard offers more space for information.
Pros and cons
Aerial billboards, just like aerial banners, can reach multiple people. For one thing, by using aerial advertising in general, you can reach your target niche without spending money on unnecessary advertising. On the other hand, if your product is offered to more than one state, you may be spending more with this type of advertising medium.
Aerial advertising also has limited room for creativity. Television coverage can send the message through cinematic effects. There is no room for a story to grow in aerial advertising unless it sends out a series of very strong taglines.
However, this limitation can also be seen as a strength, because you are forced to put all your energies into a single slogan marked by the brand. This is also very affordable, because you no longer have to worry about talent and editing fees.
How to do aerial advertising
The first thing to do if you are planning aerial advertising is to look for aerial advertising agencies. Most of them charge standard rates, which means you probably won’t have to worry about inspecting too many packages. Buying aerial advertising packages is relatively easier compared to buying insurance premiums. You can do the polling on your own.
Once you have chosen which agency to use, you must submit all requirements two weeks before your planned “airtime”. It’s best to plan your display during big events like festivals, concerts, and football games. The reason you should book early is because flights, even within states, must be carefully scheduled to avoid accidents. It takes 10 days to do this and about 4 days to process the banner itself.
Flight details
Airplanes can fly as low as 1,000 feet above land and 500 feet above water. This is why most advertisers also take advantage of the summer holidays, when people gather on public beaches. If you can’t find affordable times during events, you can also choose to fly your flag over the city during peak hours. Your aerial billboard will be something for consumers to look at while stuck in traffic.