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Finger lights are small flashlights that fit comfortably on each of your five fingers. They’re so bright, fun to wear, and great for parties, raves, or gifts. Most of them are very bright. This is because they use LED technology which also has an easy switch to easily turn them off and on. The finger lights are attached to the fingers with velcro or elastic bands. When researching the subject, most people prefer rubber bands because velcro tends to get in the way and is a bit bulkier. You may be thinking that most of these finger lights come in white, but the truth is that they come in many different colors. For example, most of the light packages you can buy come in fun colors like blue, red, green, and yellow. This is because they are mainly used for fun occasions like parties or raves. At these parties, the people wearing the lights often wave their hands in circular motions to create a trail of cool light effect. After using them overnight, you may be concerned that the batteries will burn out. Don’t worry, the batteries last approximately 8 hours and are easily replaceable.

Finger lights have a variety of common uses. Not only are they great for rave parties, but they can also come in handy on everyday occasions. Have you ever had to buy a cool little gift for a toddler but never know what to give? Well kids love finger lights. They are so small and cool that they are one of the best fillers in socks. But they are not just for children. If you know people who work a lot with their hands, where they need to use both hands at all times, but may also need to use a flashlight, then these would make a great gift for them. Hunter climbing trees in the dark morning, ours could greatly benefit from these, also mechanics or other technicians in low light situations. Use your imagination and I’m sure you can think of dozens of more practical everyday uses for them.

Maybe you’re stuck and trying to think of ways to spice up a birthday party, co-worker gathering, or promotional event? Finger lights may be the perfect thing you are looking for. These are so much fun for toddler birthday parties. Imagine having dozens of kids pointing fingers at each other with these colorful lights, they would love them! But kids don’t need to be the only ones having fun – adults can use them too! Maybe you have a costume party or some kind of theme party with friends or coworkers. You would be the center of attention when using these cool lights. Since they are so rare, people would come to you asking what you were wearing. Still not convinced? Okay, let’s try one more scenario. Maybe it’s a startup or networker attending an upcoming conference. Well, we all know that when we attend conferences, companies hand out promotional items that they expect us to retain and remember their brand. Sometimes this is great, but sometimes it just sucks. Why not give Finger Lights as a gift? I guarantee you that 90% of the people would never throw them away; They are too cool!

I hope I have expressed my idea about finger lights clearly enough for you to understand their practical and playful use. Hopefully you will try them for yourself and enjoy them for many years to come!

When starting a colony of Blatta lateralis, there are many important things to know, especially if you have never started a colony before. These roaches are actually taking the feeder market by storm because of the ease of caring for them. First of all, let’s talk about what Blatta lateralis looks like. Blatta lateralis is also known as rusty reds or Turkestan cockroach. These roaches are small like crickets, but they don’t require the perfect temperature or humidity like crickets. They also don’t smell or die quickly the way crickets tend to. Male laterals are light colored with wings and females are dark wingless. The Lateralis move fast, so be prepared to chase them if they escape. The advantage of being so fast is that they are fast breeders, because they lay eggs rather than live hatchlings, allowing your colony to grow at a rapid rate.

Hosting your Blatta lateralis is very easy. Any container, such as a glass tank or a plastic container, works well with lateralis, as they are not climbers. Make sure you have enough egg cartons in your container for roaches to breed. You should also keep the humidity above 40%. You can increase the humidity by occasionally spraying your container with water. A heating mat can be placed in the bottom of your container or you can place a heat lamp on top of the container to maintain a high temperature. The temperature of the container should be between 80 and 95 degrees Fahrenheit. You can also use a preheated reptile room, a night light bulb with a reflector, heating tape, human heating pad, or a heating cable to keep your container at the proper temperature. Make sure to always keep mold out of your colony container. Mold can destroy your entire colony.

Feeding your Blatta lateralis is also very easy. Lateralis will eat pretty much anything, but you have to keep in mind that whatever you feed your roaches, you will also feed your pet. Providing your roaches with a high protein diet will allow them to better feed your pets later on. Dry cat food, whole grains, baby cereals, fish flakes or cockroach diet. You can use dry dog ​​food, but it doesn’t have as much protein as dry cat food. You can put your food on a small plate or in the corners of your tank. Interestingly, lateralis often take their food off the plate and move it to their hiding places to eat. Water is also very important to the health of your roaches. Water crystals are wonderful to use because they don’t mess like liquid water.

Blatta lateralis are wonderful feeder roaches, especially for smaller pets like baby tarantulas, geckos, and bearded dragons. Any pet that you would normally feed with a cricket can feed lateralis. Lateralis also have soft shells, making it easier for your pet to digest and allow them to have a higher meat-to-shell ratio. It is best to allow your colony to fully grow before starting to feed only on it. Your colony should have at least 1 male for every 3 females, which will allow you to feed your pets the additional male roaches. By following these tips and growing a healthy colony of Blatta lateralis you will ensure that you can keep your pet healthy without spending a lot of money.

There is no doubt that getting a massage makes you feel great. Even having a deep tissue sports massage makes you feel wonderful afterward. Massage can relieve stress, help you recover from strenuous physical activity or injury, and even reduce anxiety, but can it help you achieve your weight loss goals?

Research shows that massage can have a positive effect on your muscle-building abilities and fitness levels, which in turn increases your ability to control or lose weight.

Healthy, strong muscles burn calories and give you the freedom to participate in all kinds of sports and activities that can help you burn excess calories and improve your overall fitness and well-being.

Massage has the following benefits that can directly influence your ability to control or lose weight:

1. Massage has been shown to improve circulation and nourish muscles. The massage increases the exchange of vital substances between the blood and the cells of the tissues, which increases the metabolism of the tissues. After exercising the muscles, they must be supplied with vital nutrients so that they can recover and rebuild. Massage maximizes the supply of these nutrients and oxygen through increased blood flow, which helps the muscles grow and, as a result, burn more calories.

2. Massage improves your muscle range of motion and flexibility. This allows them to maintain maximum power and performance while active, and burn the maximum amount of calories in the process.

The improved range of motion and flexibility also reduces muscle soreness during periods of muscle recovery and repair.

Having a wide range of motion and maximum muscle flexibility also reduces the risk of injury during exercise that can severely limit activity, exercise, and weight loss progress.

3. Massage helps shorten the necessary recovery time between your workouts. Waste products like lactic and carbonic acid build up in muscles during and after exercise. Increasing circulation to these muscles helps to eliminate the accumulation of toxic waste caused by these waste products and, by doing so, shortens recovery time.

The shorter recovery time means that you can safely have more workouts over a set period of time, which in turn means that you have the opportunity to burn more total calories in your effort to achieve your individual weight loss goals.

4. Massage can also help reduce the chance that you will over-train. The massage has a relaxing effect on the muscles and a sedative effect on the nervous system. By helping you rest, which is a very important element of any exercise program, massage can reduce the likelihood that you will experience overtraining syndrome, which is known to limit your ability to build strong, healthy muscles and therefore lose weight with maximum efficiency.

5. In addition to all of the above, massage can directly help you lose fat. According to some research studies, it is believed that massage can burst the fat capsule in the subcutaneous tissue so that the fat exudes and is absorbed. In this way, combined with proper nutrition and exercise, massage can help you lose weight.

6. As we have already mentioned, massage helps prevent and heal injuries. By stretching connective tissue, massage improves circulation to help prevent or break down adhesions and scar tissue that result from muscle tears and other common muscle injuries. Massage also influences the excretion of certain fluids (nitrogen, phosphorus, sulfur) that help in tissue repair. Quick and effective recovery from injuries means you can start exercising before injury and get your weight loss back on track.

So there you have it. Massage has many benefits that can indirectly and possibly even directly help you achieve your weight loss goals.

Regular massage is as important a component as regular workouts and correct nutrition in any comprehensive fitness and weight loss program, which is great news for those of us who think that exercising and losing weight was hard work. . Remember, weight loss is about leading a balanced lifestyle and massage is an essential part of any balanced lifestyle.

If you haven’t had a massage lately, what are you waiting for? Get on the phone and make a reservation. If you haven’t had a massage before, remember to have a qualified masseuse do it.

If you are unsure about the qualifications and experience of a masseur, ask for references, professional training information, and make sure they are certified by an accredited agency or institution.

And remember, have fun!

A condition feared by men in their prime, erectile dysfunction is known in most cases as impotence and a condition in which a man is unable or experiences problems maintaining an erection during sexual intercourse. According to the National Institutes of Health, approximately 30 million American men have it. Consequently, it is believed that almost half of men over the age of 75 are affected by it. Following these statistics only in the United States, it cannot be denied that it is a problem that requires an immediate solution, if not a permanent solution.

To the extent that erectile dysfunction has been falsely referred to in certain circles as a condition for the elderly, the truth of the matter is that any man, regardless of age, can suffer from it. Some of the causes of this for a healthy man in his prime include:

– Great stress
– Excessive alcohol consumption
– Increased performance anxiety
– Tired
– Having relationship problems

Of course, if you are a man and cannot rise to the occasion due to any of the above reasons, you need not worry as yours is only a temporary thing. In either case, doctors are likely to diagnose you with erectile dysfunction if your condition lasts for a few weeks or even months.

That said, how to fix erectile dysfunction is a prevalent question on the minds of men who suffer from it. This explains why men who suffer from it always look for a lasting solution. In fact, there are several ways that a person can correct erectile dysfunction.

– Participate in exercises
You may be wondering how walking can help you correct erectile dysfunction. A Harvard study found that taking a 30-minute daily walk has a direct link to a 41% drop in risk. In contrast, if you are an obese middle-aged man, research shows that doing moderate bodily exercises can wonderfully restore or enhance sexual performance.

– Eat a balanced diet
The Massachusetts Male Aging study revealed that eating a balanced diet or a diet rich in whole grains, vegetables, fruits, and fish dramatically reduces the risk of erectile dysfunction. Consequently, vitamin B12 deficiency was found to be a major factor. Therefore, it is imperative to eat well to avoid situations where you develop the condition in its prime years.

– Use medications
There are several medications on the market, such as Cialis, Viagra, and Levitra, which are essential for increasing blood flow to the penis. While they can be effective in maintaining an erection, it is important to note that they also have side effects such as nasal congestion, dizziness, headache, vision changes, just to name a few.

– acupuncture
Although several studies conducted have yielded mixed results, the general consensus shows positive results in situations where acupuncture has been used effectively to treat erectile dysfunction. A 1999 study of 39 participants by the International Study of Impotence Research revealed that when acupuncture is used, the quality of erections is improved as well as sexual vitality.

In essence, erectile dysfunction can be fixed if the proper remedies mentioned above can be used. However, staying in shape and avoiding stress and other personal problems can go a long way toward avoiding temporary erectile dysfunction. The spouses of men who have it should be supportive and show compassion rather than condemnation. After all, some men get it not because they have an underlying problem, but for simple reasons like illness or performance anxiety.

Casual sex movies make everything look so easy. Two people meet at a bar, share a quick drink, and are then seen passionately bouncing off hallway walls as they try to remove their clothes. But is it really all that simple? And if so, why aren’t all bar aisles filled with hot connections? The answer is … they are not and the science behind a woman’s attraction and desire for casual sex gives a little idea why.

In several studies, the original one done in 1989 and a follow-up one done more recently, men and women were asked if they would have casual sex with a platonic friend – a friend arrangement with benefits – or if they would have casual sex. with a complete stranger. In both studies, it showed that men were more likely to accept a quickie than their female counterparts. So if you are a man and you want to get a more favorable answer to the question, “Will you go to bed with me?” There are some basic things to understand about women who are more likely to say yes.

Whether you meet a potential partner through an adult online dating site, through a friend, or in a pub, the basics of getting that person into a one-night stand or no-obligation relationship includes a little bit of flirtation. Yes, even with casual sex you need a little flirting.

Science has suggested two theories that explain what women are looking for. The first theory goes back to our caveman roots and evolutionary reasons for having sex: the survival of the species. In this explanation, the woman must be selective with her partner, as they expect them to stay to help change diapers and buy formula. They want a man they can trust.

The second theory is one that allows us to better understand when we talk about casual sex and that is the Pleasure Theory. We are all programmed to pursue pleasure. This is the type of wiring they need to stand up and take notice. Yes, women are more likely to say yes to a casual relationship when they perceive that they are going to get a little pleasure … or more likely, a lot of pleasure. Women want to have an orgasm and will be more willing to try it with a guy (or girl) who is likely to provide it.

So let’s put the two theories together and create a better mousetrap. Guys, if you want casual sex, you need to convince a woman that they can depend on you to give them an orgasm!

How do you do this? Well, to find out that you might just want to follow me and get some tips on good old fashioned flirting and seduction. That is something that never goes out of style, no matter if what you are looking for is casual sex or true love.

The smallest of the six different breeds of dogs that originated in Japan is the Shiba Inu dog. Originally bred for hunting, Shiba Inu dogs are very small but agile creatures. It is their size that really needs to be considered when it comes to caring for them. When Shiba Inu dogs are born, even more care must be taken as their overall size is very small by nature. If you have younger children who are unaware of their strength, you should supervise them when they are delivering Shiba Inu puppies.

Proper care must be taken to ensure the health and well-being of Shiba Inu dogs. This care should start from the moment a Shiba Inu puppy is born. In addition to keeping an eye on children handling puppies, the owner should also consider the ambient temperature and make sure the puppies are warm enough.

Three months after a Shiba Inu puppy is born, it is imperative that the puppy is seen by a veterinarian.

A Shiba Inu puppy must have at least a minimum of two multivalent vaccines. These vaccinations should include distemper and parvo. All breeds, including the Shiba Inu dog, are required by law to receive vaccinations when they are over three months of age. All Shiba Inu puppies should also receive a rabies vaccine.

Your personal veterinarian may also require that your Shiba Inu dog receive additional vaccinations that help prevent Corona virus, Bordatella, and Lyme disease.

Shiba Inu puppies should start receiving these vaccinations from six weeks of birth. Then they should start getting these shots every three to four weeks. All general vaccinations must be purchased at sixteen weeks of age.

Other basic care concerns to keep in mind when dealing with your Shiba Inu dog is providing him with a fair and balanced diet. This diet should not include food scraps that are generally bad for dogs. When deciding what type of food to serve your dog, you should contact your veterinarian to learn about proper feeding procedures and what type of food should be given. Good eating habits should start early, and Shiba Inu puppies should be taught early on not to beg for table scraps.

Another concern when coming to the Shiba Inu dog breed is its shedding pattern. The Shiba Inu dog will start to move twice a year. The shedding of this breed can fill a shopping bag with hair every day during the process. To aid in the shedding process and keep their home free of unwanted dog hair, owners should brush their dogs’ fur regularly. This should also be done on a daily basis to avoid unnecessary knotting of the coat.

For the most part, Shiba Inu dogs don’t require a lot of bathing. You can usually wash a Shiba Inu puppy only four times a year during periods when it is not shedding. Washing a Shiba Inu dog more than that can actually be bad for his skin.

As a home inspector, I often see the same problems in old and new homes. While some are problems best left to the experts to fix (electrical …), some are simple maintenance problems that a homeowner can fix themselves for minimal cost. Here are several problems that can be easily fixed, so you don’t have to put them as problems when inspecting your home:

1. Loose toilets: Your toilets should be a solid throne, not a rocking chair / swivel chair. When the toilet is released from the toilet flange, the movement damages the wax ring that forms the seal between the toilet and the flange (the drain pipe). This can quickly lead to sewage leaks. If your toilet rocks when you sit on it, or you can easily turn it over, it’s time to lift it up, replace the wax seal, and reset the toilet. As a DIY project, all you need is the wax ring, which should cost you less than $ 10.

2. Leaky sinks: Another common source of plumbing leaks is under sinks. These leaks sometimes stay hidden until I get in and really put the pipes to the test. To properly test your sink, put on the plug and fill it … almost to the top. If you have an overflow drain, run a good amount of water as they are often clogged or leaking. Once the sink is full, pull the plug and look under the sink with a flashlight. If you see some water dripping, it’s time to adjust things a bit or it may be time to replace the drain pipe. If you decide to fix this on your own, be sure to use the correct materials and check for leaks after and after using it multiple times.

3. Putty / grout in bathtubs and showers: Even though putty tubes say they are good for 20-30 years, they should be tested under absolutely ideal conditions. I’ve gotten several complaints from the seller’s side for being picky about caulk and grout, but these two things are their first-line defense against water intrusion into the walls behind the shower.

The good news is that removing the old caulk and replacing it is fairly easy and inexpensive. Grouting requires a bit more skill, but is still not difficult or expensive. As a side note, grout doesn’t work well in corners, but most grout makers have matching caulk that can be used in shower corners.

4. Downspout extensions: I can’t stress enough how important it is to get the water out of your base, even if you don’t have a basement. And by far, I mean 6-8 feet away. This means that those plastic splash blocks that you can put at the bottom of the downspout are not enough. Get the stretch hoses and stretch them (less than $ 10 each). Also make sure the ground around your home is clear of the foundation, at least 6 inches above the first 10 feet. If you have underground drains for your downspouts, make sure they work. During a steady rain (not a thunderstorm), get out there and make sure they don’t back up where the downspout connects. If so, it’s time for them to be cleaned, because this is just dumping a lot of water right next to their base.

5. Smoke / Carbon Monoxide Alarms: Please please Make sure they are working! They save lives! If you have not yet upgraded the units with the 10 year battery, be sure to change the batteries in all of your alarms every 6 months. If you have gas / oil appliances (oven, water heater, stove, etc.), a fireplace, or an attached garage, it should also have carbon monoxide (CO) detectors. One on each level with a potential source of CO, as well as one in the hallway outside the bedrooms. I cannot stress this enough, not only to aid inspection, but to save your life in an emergency.

6. GFCI Outlets: Check to make sure they work. I should do this every month anyway, but this is another frequent problem that I encounter. To test, just press the test button, which should cause the reset button to pop out (and turn off the power). Then press the reset button to restore power. As long as the test works and the enclosure reboots, it should be working properly. If the test doesn’t work, or the receptacle doesn’t reset, it’s time for an electrician to replace it.

7. Penthouses: When was the last time you were in your attic? Look up to see how the insulation is working. Are there areas where insulation is lacking? Pay attention to the areas around electrical boxes (which should have a cover) and bathroom vents. If the insulation is missing or displaced, it will show up as a sore thumb on the thermal imager. It only takes a little time to redistribute displaced blown insulation, but you should wear protective gear like disposable coveralls, goggles, and a dust mask. If your home was built before the early 1990s, be aware that the insulation may be vermiculite. If you suspect it does, have it checked by a licensed insulation contractor.

While you’re in the attic, take a moment to check the bathroom ventilation fans. They must be connected to a vent pipe leading out of the attic. These fans are designed to remove hot, humid air, and when that air enters the attic, it can lead to wood rot and mold.

8. Dryer Vent Hoses: Another common problem I encounter is with the dryer vent hose. The suitable type of hose is semi-rigid. I often find flexible foil hoses and their even more dangerous substitute, the plastic hose! Both were designed for things like bathroom fans, not hot at all. Remember, fluff is very flammable, and plastic and aluminum vents cannot contain flames. Believe it or not, these vents were allowed until 2006, when the new standard was finally issued. Look for a dryer vent hose that meets UL2158A standards.

9. Ovens: When was the last time you changed your AC furnace / filter? If you have to think about it, or if it’s been more than a month, go ahead and replace it. While you’re there, if your furnace runs on petroleum or propane, is there enough in the tank for the inspector to test the unit? Are the pilot lights on all your appliances on? This is one of the most frequent reasons why I re-inspect something, and most of the time, the seller ends up paying me for the re-inspection.

10. Light bulbs: This probably seems like another touchy subject, but in addition to showing the buyer how well lit the house is and making moving around the basement safer, I need to know that everything works. I don’t have time to search for your replacement bulbs or to change bulbs on working fixtures to make sure it is a faulty bulb. If a light does not work, I must assume there is more than a faulty bulb.

Checking these 10 things will not only help you pass your home inspection, but it will also contribute to the health and safety of your home. So even if you are not preparing to sell your home, take a few minutes to review your home. The time invested now will save you a lot of time and money in the future.

Many used book sellers want to know the meaning of the ISBN codes that are used to classify books, CDs and DVDs in the publishing industry.

The ISBN, which is short for “International Standard Book Number”, is a different number, usually printed just above the UPC barcode on the back cover. It is featured with dashes throughout.

As a used book seller, this is the number that you will primarily use when searching for book values ​​online, as well as when publishing books for sale online.

The meaning of the ISBN:

This 10- or 13-digit code will help you speed up your search for profitable titles to sell, and it is essential that you list your products for sale on websites such as Amazon.com, Half.com, and eBay.com.

Bookstores reorder their inventory of books using these numbers. Each publisher requests large blocks of ISBNs to attach to the individual editions of the books they release. Therefore, the paperback and hardcover versions will be similar, but different, for each publisher.

Without the ISBN there would be chaos. It would be nearly impossible to organize the tens of thousands of new titles and updated versions of previously published work.

The ISBN was introduced about 40 years ago. Initially, ISBNs were 10 digits long for more than 30 years. On January 1, 2007, the ISBN system changed to a 13-digit format. Now all ISBNs have 13 digits. Currently, the new ISBN-13s start with the numbers “978”. In a few years, those new ISBNs will start with “979.”

The purpose of the ISBN is to establish and identify a title or edition of a title from a specific publisher and is unique to that edition, allowing for more efficient marketing of products by booksellers, libraries, universities, wholesalers, and distributors.

The different parts of the ISBN are easy to decipher. Each ISBN consists of ten or thirteen digits and is preceded by the letters “ISBN” whenever it is printed. The ten-digit number is divided into four variable-length parts, and hyphens separate each part. Sometimes the ISBN ends with an “X”.

The four parts of an ISBN:

1. Group / Country Identifier: Identifies a national or geographic grouping of publishers.

2. Publisher identifier: identifies a particular publisher within a group.

3. Title Identifier: Identifies a particular title or a unique edition of a title.

4. Check digit: a single digit at the end of the ISBN that validates the ISBN.

Each country has its own designated agency that assigns the ISBN to publishers and self-publishers in that country. According to the Bowker.com website, Bowker is the company that operates the US ISBN agency, they are not authorized to generate an ISBN for publishers and desktop publishers located outside of the United States and its territories.

Bowker claims to be the world’s leading provider of bibliographic information and management solutions designed to help publishers, booksellers and libraries better serve their customers. For more background information, or if you are your own publisher and need to request the ISBN of the books you plan to publish, visit http://www.isbn.org for more information.

While the underlying meaning of the ISBN is a recognized official way to keep track of the millions of books on the market, the ISBN gives you an easy and cost-effective way to check the current values ​​of used books, CDs and DVDs that you could sell on popular online websites. By carefully typing the 10- or 13-digit number into Amazon.com’s search engine, you will have instant access to how much the typical book buyer is willing to spend on that particular book, and you will be able to make an informed report. In seconds, decide how much profit you could make by reselling that book online. Knowing the meaning of the ISBN will help you make more money selling books online.

This is a Sports bets fantasy. What if Super Bowl XL was replayed today, before the 2006 season begins, but after the off-season moves? Would the Steelers manage to repeat their dominant defensive performance, as they did in their 21-10 win last February? Or would the Seattle Seahawks show the world that they just had one bad game and were beaten on any given Sunday?

Let’s take a look at each team’s personnel changes in the offseason. For the Steelers, 3 starters were lost to free agency (Chris Hope, Kimo von Oelhoffen and Antwaan Randle El). Also, Jerome “The Bus” Bettis made his last stop at the Super Bowl in his hometown of Detroit. Although Bettis didn’t make much of an impact on the field, Randle El threw a 43-yard touchdown pass on a reverse trick play to Hines Ward for the knockout blow in the fourth quarter of the game. Hope and von Oelhoffen were key components of a “bend but not break” defense that allowed nearly 400 yards in the game, but held the Seahawks to 5-17 at third down. Replacing these departed players this season will be first-round pick Santonio Holmes (WR for Randle El), Washington free agent Ryan Clark (FS for Hope) and 2005 backup Travis Kirschke (DE for von Oelhoffen). Overall, the players the Steelers lost were much better than those they replaced them with. Bettis’ emotional impact as team leader cannot be measured either.

The Seahawks lost three major players from the Super Bowl team: Steve Hutchinson (G), Andre Dyson (CB) and Marquand Manuel (FS). However, the players brought in to replace them are not a significant demotion at every position. Seattle used its first draft pick at the University of Miami CB, Kelly Jennings. Jennings will likely split time with veteran Kelly Herndon. Veteran Erict Pruitt will diligently replace Manuel and Floyd Womack should live up to the expectations placed on him several years ago by replacing Hutchinson. Perhaps the most significant offseason move could be the acquisition of Niners free agent linebacker Julian Peterson. Peterson, once a dominant force to be reckoned with on every play, has been held back by injuries and attitude issues. If Peterson can revert to his former form, he can practically score Seattle’s return ticket to Super Bowl XLI.

So if you started it today, how would it turn out? I like the moves the Seahawks made in the offseason to improve an already great team. In this era of free agency, a team can always expect to lose a couple of key components. However, on paper at least, it appears the Steelers lost a bit more than the Seahawks. I also don’t think the impact of losing Bettis can be underestimated. I felt like the Steelers had a bit of luck catching the Seahawks on a bad day at Super Bowl XL, and I don’t think it will happen twice. My prediction would be 31-14, with Seattle marching up and down the field with little difficulty.

A press release is more than an announcement about what is happening in your business. It is a sales tool and works especially well if there is a newsworthy story behind it.

You can write your release as if you were an outside reporter, providing some good quotes and information from the main drivers and shakers, whether within your company, clients, or field. Then you need to figure out who to send it to to make it worth your while.

The setup of a press release is standard across the industry. You need to write it this way for any news organization to take it seriously.

Headline

There is a right way and a wrong way to write a headline for a press release. They should be bold, capitalized with the first word, carry the correct keywords, and grab the attention of your audience as well as the gatekeeper.

Body copy

You have to put the name of the city and state, as well as the date, on the first line. Then include an attention-grabbing first sentence that leads the reader to want to read more about the story. You want to avoid using filler words and make the body of the text as compact as possible. State only the facts and save the smoke and fluff for another marketing copy.

Who, what, when, why, where and how

As you type, try to answer the five w’s and the h’s as well. This will help you keep your copy short and to the point. You want to put the most newsworthy information at the beginning and end of the press release.

Make it press ready

Remember that no one is going to edit your content for you. It should be ready to print and edit. Check your spelling and verify the information you include.

Give them more

At the end, you can include links or even a QR code that directs people to find out more about your event or business. Providing that little bit of extra information can make the difference whether your press release gets published or not.

Send it to the right people

A great key to getting your press release out is getting it to the right people. Many press release companies are not sincere when it comes to this part. They cover the press release regardless of where it goes. Do not do that. Send it to the right people. That may mean you need to do some research first.