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Only about 20% of your copy will be read. The rest will simply be scanned. I’m sure you’ve heard the statistic before. It’s nothing new. While it may sound scary or frustrating, it’s a fact of copywriting life. So what do you do next? To drop out? What difference does it make if only about 20% is read anyway?

It makes a world of difference. Especially if you understand that there are some sections of your copy that are practically guaranteed to be read. If you know what they are and work to reinforce them, you’ll see your conversions increase dramatically, whether your copy is geared towards online or offline promotions.

HEADLINES

Headlines have always been and always will be the most important section of any copy. They are the first thing read and have the biggest impact on whether any of the other copies are read. Those stories you’ve seen floating around the internet about sellers making minimal changes to a headline and tripling their conversion rates are true. Happens all the time. In fact, it has happened to me.

Headlines and subheadings can guide your visitors to read deeper into your copy. If you set up a progressive headlines structure (http://www.marketingwords.com/articles/articles_progressheadlines.html), you’ll have a better chance of getting your point across. Pay close attention to your headline. It is the nerve center of your copy.

SUBTITLE

Subtitles started with newspaper reporters. When they posted an image with a story, they would add a few words underneath to explain what or who the image was of. People got used to looking for captions to relate the importance of the image to the information they were receiving. This is still true. The subtitles in advertising pieces are widely read. Don’t waste space!

FIRST PRIZES

When you scan something, an article, a book, a newspaper, a magazine, a website, what do you read? Almost everyone reads the first sentence of each paragraph. These phrases are vitally important for your potential customers to be interested enough to continue reading. If you create exceptional first sentences, one of two things will happen. One: the prospect is more likely to continue reading the copy. Two: The first few sentences of each paragraph will be enough to convince you to buy.

FIRST IN THE LIST WITH CARTOONS

As with the first sentence of each paragraph, people almost always read the first entry in a bulleted list. If you get home, they may continue reading. But, knowing that you have their attention for at least a second, always make sure that your first bullet point is extremely powerful and engaging.

P.S.

Writing a direct mail or web sales letter? The PS is another hot spot. Take advantage of this property. Repeat offers, remind readers of bonuses, reinforce guarantees, or recap limited-time offers. This section is the final pitch before your reader takes action or destroys your copy, so make it count.

Have you noticed anything about these five sections? Why do you think they are virtually guaranteed to be read in any copy? They are unusual. They are limited. They stand out. They are flashy.

You only have a limited number of copy titles and subtitles. They are almost always offset by bold or underlining so that they easily grab the reader’s attention. Subtitles only appear when there are images. They do not appear in the entire copy. The first sentences are also rare. Only one sentence in each paragraph can be the first. This tells the reader to continue or skip to another section that may be of more interest. The first few entries in bulleted lists are unusually formatted and grab the reader’s attention. P.S? There’s only one, and since it’s the last thing on the page, more often than not, it’s also highlighted.

These rare items give you five guaranteed opportunities to build curiosity, drive profit, build interest, and close sales. If you haven’t done so before, now is the time to review your copy to make sure you’re taking full advantage of these opportunities.

© 2005 http://www.copywritingcourse.com

Today’s business literature is replete with leadership models, and an entire industry has grown up around leadership development. Leadership is arguably one of the most valuable human activities, but despite the vast literature on the subject, many people remain unable to identify the basic components that define what leadership is. is. We intuitively know that leaders have the talent to unite people; getting them to work together effectively; to align them around a common purpose, goals and objectives; getting them to cooperate and trust each other; and trust each other. We also know from the experience of watching leaders in action that the generic attributes of leadership described in the literature, and the current role a leader plays do not occur in a vacuum, but are embedded in specific historical contexts, business situations, and the organizational structures, systems, and culture within which people lead (Elliot Jaques and Stephen Clement, executive leadership(Arlington, VA: Cason Hall, 1994, p. xiv ff. and 6 ff.).

Research and field analysis have shown that leadership has four interdependent dimensions.

• Expertise, Experience and Wisdom
• problem solving ability
• Personality, Core Beliefs, and Values
• Awareness of self and others

The first dimension of leadership (Expertise, Experience, and Wisdom) includes education, expertise, experience in specific industries and markets, and a track record of effective leadership in organizations with various numbers of employees and levels of management (Elliot Jaques, organization required, Baltimore, MD: 2006). Over time, managerial wisdom emerges as sound and experienced judgment about how organizations and industries work, what motivates people, what customers and suppliers really need and want, and how to work effectively at the highest levels of management. tall.

The second dimension of leadership (Problem Solving Ability) is about having the right level of “brainpower” to effectively perform the level of complexity of the job and task a person is given. Job and task complexity is defined as: a) the number of variables operating in a situation, b) the ambiguity of these variables, c) their rate of change over time, d) the extent to which they are intertwined in way they have to be unraveled to be seen, e) the person’s ability to identify and control the salient variables once known, and f) the time horizon of the work in terms of days, months and years (Jaques, organization required, p. 24 et seq. and Jacques and Clemente, executive leadership, p. XIV and ss.).

The third dimension of leadership (personality, core beliefs, and values) manifests as patterns of behavior and interaction, unspoken assumptions, intrinsic motivators, and underlying patterns of how leaders view themselves, other people, and the world around them ( see Mark Bodnarczuk, Breckenridge (TM) Type Indicator). There is no “correct” personality or set of core beliefs and values ​​for a given leadership position, rather the question is: a) to what extent do they help a person work effectively, or b) do they reveal decision biases? of decisions. , predictable errors in judgment, or patterns of inappropriate behavior? A key indicator that a person has a mature understanding of this dimension of leadership is the degree to which they: a) avoid using what Collins calls thinking of one or the otherand b) instead of practicing both-and-thinking (Jim Collins, built to last, New York: Harper Business, 1994, p. 43 et seq.).

The fourth dimension of leadership (Awareness of Self and Others) is based on timeless principles found in Jim Collins’ best-selling book, Good to excellent (Jim Collins, Good to excellent, New York: Harper Business, 2001). Collins began his research on Good to excellent with a bias against leadership. He told his research team that the fact that “great companies had great leaders” was self-evident and not an interesting finding. But his research showed that the really great companies had a fundamentally different type of leader—what he called a Level 5 leader—and these people were characterized by professional will and fierce resolve combined with personal humility. Level 5 leaders put self-interest aside and instead focus on building a sustainable organization and preparing others to succeed, not fail. Level 5 leaders know how to look inward into the mirror of personal responsibility when things go wrong, and they know how to give credit to others when things go well (Collins, Good to excellent, p. 33 et seq.). The key question is: “How does one become the kind of leader that Collins describes in Good to excellent“Collins argues that Level 5 leaders exhibit a pattern of personal development in which the ego-focused drive required to rise to the top of corporate America morphs into the paradoxical combination of professional will, fierce resolve, and humility. but does not offer a systematic answer approach to becoming a Level 5 leader: is beyond the scope of this study Our view is that the fourth dimension of leadership (Awareness of Self and Others) is the key to become a Level 5 Leader.

The four dimensions of leadership are an interdependent set of competencies, skills, and characteristics that enable leaders to unite people; getting them to work together effectively; to align them around a common purpose, goals and objectives; getting them to cooperate and trust each other; and trust each other. As mentioned above, the generic attributes of leadership described in the literature, and the Current role that a leader plays out on a day-to-day basis do not occur in a vacuum, but are embedded in specific historical contexts, business situations, and organizational structures, systems, and culture within which people lead. Consequently, the four dimensions of leadership must always be contextualized and applied to the real-life situations and challenges leaders face.

There are no hard and fast rules for how to make sure your Instagram posts work for you. There are only a few rules of thumb and I think Neil Patel, author and internet entrepreneur, nailed some of them down in an article.

But I’ll keep it short if you don’t have time to go through each of them yourself and alternate the importance according to what I think is important for an Instagram post without beating around the bush.

Invest in a good image

Not all of your publications have to be postcard-ready; all you need are some good quality images that highlight the best of your products. Once upon a time there was a food delivery place that I followed on Twitter that made the best food but had the worst lit photos on Instagram. I thought it was a waste of potential and asked if they could tweak their images a bit with filters before posting. They did and their photos have been delicious ever since!

getPersonal

Give your Instagram account a face, someone they can relate to, or post a behind-the-scenes image. There’s a good reason why people search for BTS videos on YouTube before watching a movie or TV series. Human beings are curious that way. Once they can relate to you, they’re half hooked.

Be funny, be quirky, be informed, be cool, or any of those

If you can’t be funny, be quirky. If you can’t be extravagant, stay informed. If you can’t keep up, be cool. Choose one. This way, people will remember you every time you look around the corner. They see you out of the corner of their eye and they know it’s you and they’re interested again. That is brand.

get an influencer

I was born around the time when you call someone an influencer, your parents probably thought they were drug dealers. But in the digital age, it means someone who has a large following on their social media accounts. If you can pay one of those Youtubers or Instagrammers to feature your product or service, great. If you can’t, find someone affordable you can work with, preferably within the same industry BUT not your competitor. I did For real do you have to say that? =) There is a list on the internet that shows those with an international platform. If you’re going local, don’t be afraid to negotiate with them.

Use Instagram ads

As long as you stay within your budget and have a pretty catchy short video, DO IT. You shouldn’t be spending thousands of dollars on ads anyway. Once you’ve split the cost between Facebook, Twitter, Instagram, and Google, you can enjoy a decent ROI. What you want to enjoy, at the end of the day, are the eyeballs.

Run contests and encourage positive engagement

Posts that offer something clever or simple will surprise even the best of them. Some people will go to great lengths to win a notebook, a couple of theme park tickets, a bottle of hand lotion, a vacation, plane tickets, or a grand piano. If it’s free, not many will complain. And also, compared to Facebook, Instagram has fewer rules to follow…for now.

use hashtags

I can’t say enough about how some people are misusing hashtags. You don’t post a picture of your baby and use a hashtag like #AngieandBobsBabyisSoCute. 1) No one else is using that hashtag, so it’s a complete waste of time (and space); 2) You want to use a hashtag that people can search for and are already using; 3) Find other similar posts to get inspired and like for the expo. You can also create your own cool hashtag and promote it everywhere. I mean, EVERYWHERE so your friends, family and followers can use it too. Now, THAT is the purpose of a hashtag.

Good luck and have fun!

It has become obvious now that the media is advertising and promoting a very unhealthy trend of extreme diets and other bad eating habits for women. Most of the media put images of emancipated skinny women on their front pages. By doing this, they influence the subconscious mind of the masses. And women continue to spend their money trying to achieve this unattainable look that they constantly see in media hype.

To try to solve this problem, let’s answer the following questions.

1. What is body image?
2. What kind of trends in the media industry are we noticing right now?
3. How do the media influence our perception of body image?
4. What could be the reasons behind this?
5. What are the consequences of this kind of trend?
6. What are some real tips on how to improve your body image?

Your body image is how you perceive, think, and feel about your body. This may not have anything to do with your actual appearance. For example, it is common in Western nations for women to believe that they are bigger and fatter than they really are. Only one in five women is satisfied with her body weight. Almost half of all women of normal weight overestimate their size and shape. A distorted body image can lead to self-destructive behavior, such as dieting or eating disorders. Approximately nine in 10 young Australian women have dieted at least once in their lives.

Therefore, the basic trend in the media industry right now is to promote unnatural-looking thin, even skinny, female bodies as beautiful.

Women of all ages, but especially young women, look at magazines, television, movies, and other media products filled with images that show thin female bodies. And these are perceived by the subconscious mind of young women as a role model and what they aspire to be. Achieving this skinny look does not come naturally; it inevitably leads to the practice of some type of diet, excessive exercise, or abnormal eating behaviors.

Twenty years ago, the average model weighed 8 percent less than the average woman, but today’s models weigh 23 percent less. Advertisers believe that skinny models sell products. When Australia’s New Woman magazine recently featured a photo of a burly model on its cover, it received a slew of letters from appreciative readers praising the move. But her advertisers complained, and the magazine returned to featuring skinny models.

What could be the reason behind all this? Why has this fashion trend occurred now?
Why are beauty standards imposed on women, most of whom are naturally larger than any of the models?

The reasons for this, according to some analysts, is economic. By presenting an ideal look that is difficult to achieve and maintain, the cosmetic and diet products industries are assured of growth and profits. The diet industry alone is estimated to be worth $100 billion (US) a year. This is a lot of money and certainly worth continuing to encourage emancipated women as the norm.

And the consequences of this trend are enormous. For one thing, women who feel insecure about their bodies are more likely to buy beauty products, new clothes, and diet pills or other dietary supplies.

On the other hand, research indicates that exposure to images of thin, young, airbrushed female bodies is linked to depression, loss of self-esteem, and the development of unhealthy eating habits in women and girls.

The level of eating disorders like anorexia and bulimia is rising rapidly every year. It is estimated that about 5 percent of women and 1 percent of men have an eating disorder such as anorexia or bulimia or binge eating at some point in their lives.

And about 15 percent of all young women have significantly distorted eating attitudes and behaviors that may lead to developing anorexia or bulimia in the near future.

So what would be some real tips on how to improve your body image without resorting to unhealthy eating habits?

The first is to change your goal from losing weight to simply improving your health. Second, it is to focus more on inner beauty such as improving his self-esteem, self-confidence and inner strengths of character.
Educate yourself by reading about body image issues and self-improvement books. And take a break from women’s magazines and mass media advertising for a while if you feel you’re prone to these kinds of misperceptions.

In summary, the media have a significant impact on women’s body image and can negatively affect women’s physical and mental health. And the only way to stop these negative media effects is to teach women not to judge themselves by beauty industry standards and to learn not to compare themselves to the cover girls. And it is also important to promote a healthy lifestyle with an emphasis on inner beauty such as improving self-esteem and self-confidence. Not on being a stick as a model.

http://www.eatingdisorder-cure.com

Having your own information product is one of the easiest ways to make money online. Your own digital product can help you build and establish your brand. You can recruit affiliate marketers to promote your products for you. Best of all, information products are easy to create.

Information products are a multi-billion dollar business. They range from e-books to audio recordings and video courses. Once created, they can be downloaded digitally while you sleep. The money is automatically deposited into your PayPal account. It’s all automatic and you don’t have to do any more work.

Udemy is just an online course provider. They have 4 million students and 20,000 courses and more than $93 million in annual revenue. Lynda is another renowned online course provider that generates $100 million in annual revenue. And there are many more online course providers.

But how much can you earn with your own online course? Udemy claims to have 10 instructors who made $1.6 million in one year. The average instructor doesn’t make that much money on Udemy. But the only way to find out how much money you can make is to create your own information product and sell it.

Some of the renowned infopreneurs are making millions selling their own digital products. Visit Warrior Forum, Warrior Plus, and ClickBank to see what these big-name sellers are selling.

This earning money while you sleep is the great attraction of becoming an infopreneur.

When you own the product, you control what happens to your business.

If you don’t own your product, you don’t have a sustainable business. Having your own product information allows you to build a buyers list. The list is yours. It can’t be taken from you. The list is your business asset. Now you can market to your list.

Here are some of the benefits you get from producing information products:

You keep 100% of the profits.

You can set your own prices.

You can hire affiliates and control how much commission you pay them.

You have full control over the content.

By having your own products, you become an authority in your niche.

Product creation is the fastest way to break into a niche and make a profit. Build an email list of buyers that you can promote to over and over again.

Information products are cheap and easy to make. Once you get good at creating them, you can do it in a day or two. You can create a sales funnel of your own digital products. You can create higher priced products. Higher priced digital products are the key to a sustainable online business. And you will keep the profits.

You can branch out into other niches and create multiple streams of passive income. You can sell your products on multiple platforms. Some of these platforms do all the marketing for you. Now they will charge a higher commission for marketing, but you can really make money while you sleep.

Once your product is created in one form like an eBook, it’s easy to convert it into another form, like a video course or even an audio course. It’s easy to create templates and quick start guides as bonuses for your product.

Once your product is created, it can generate income months and years later with no further effort on your part.

So if you really want control over your own destiny, you can start by learning how to create and produce your own information product.

In this highly competitive world, everyone wants to design their website that looks different from others and is cost-effective and user-friendly. It should also be quick to download with simple instructions on how to use it. If you are looking for such a platform, WordPress is the right place to look. It is a free open source content management system web development software. It was developed by Matt Mullenweg on May 27, 2003. It is used to build blogs and websites using a plugin architecture and template system available in its core package. It is one of the best CMS software with over 60 million users using it to customize their website in their own way.

WordPress allows the user some basic features:

1. Installation of themes– Themes allow the user to install themes from their directory and give a new look to their sites. The themes that are available are Coraline, Suffusion, etc.
2. Plugin Installation– It is an important feature of WordPress, through the plugin architecture, a user can change the functionality of the basic structure provided in this open source software in a more sophisticated way and also allows customization of WordPress. Some of the available plugins are: Tumblr Importer, WP Super Cache, etc.
3. widget– Widgets are typically used to add features to the site, such as slideshows, and can also be used as small on-screen blocks, such as clocks, event countdowns, daily weather, etc.
4. Comments- your visitors like to connect with you and leave their comments on blogs and other services they liked or disliked. The site owner has control in their hand to enable or disable comment posting.
5. Complete user registration– WordPress has a built-in user registration system that allows people to register on the particular site and also write posts and comments. The site owner can block this comment page for unregistered users.
6. Multiple Authors – WordPress has a power user system that allows multiple users to edit and post content.
7. Easy installation and updates– WordPress installation is extremely easy and hardly takes any time. Now even upgrading it to the next version is equally easy as well.

WordPress also has an effective eShop feature shown below:

1. Instant automatic delivery of digital products.
2. Encrypted product download link.
3. Variation control for digital product.
4. Automatic expiration of the link.
5. Ability to offer multiple file downloads per product.
6. Customers can use multiple payment gateways and can pay via PayPal, 2-Checkout, Authorize.net, or a manual process.
7. Based on Mysql database.
8. The WordPress eShop admin can view the customer database (when a customer purchases an item, their details are stored in the database).

Another benefit of going with WordPress is its online community and forums that can solve your queries and problems. WordPress is not complicated like other CMS. WordPress today is used by business houses, entrepreneurs, internet marketers, direct sales professionals, and others. It also helps to create an eCommerce site with shopping cart and payment gateways.

Today, WordPress is one of the fastest and most user-friendly development tools that can be easily installed and being an open source CMS, it is easily available to anyone. WordPress blogs and websites can be used as a business platform for internet marketing and can also be very valuable for the development of your company. This software is free to install and takes just a few minutes to install. As new versions of WordPress Open Source CMS are updated, the software has been designed keeping the scope for future updates. The latest version of WordPress is 3.3.1 released on January 3, 2012.

Stark economic inequalities in India mean that the poor bear the brunt of whatever calamity strikes, and the lockdown in the wake of the spread of the coronavirus is no exception. According to a study by Oxfam International in 2017, approximately 1% of the population owned 73% of the national wealth generation, while the wealth of 670 million people, the poorest half of the Indian population, increased by only 1 %. Then, a study by the NSSO (National Sample Survey Organisation) in 2009-10 reported that total employment in the country was 465 million, of whom only 28 million worked in the organized sector and the remaining 437 million in the informal sector. organized. Of the unorganized sector labor force, some 246 million worked in the agricultural sector, 44 million in construction, and the rest in manufacturing and services.

About 93% of the Indian workforce was self-employed and in the unorganized sector according to the 2007-08 Economic Survey. With increasing urbanization, a global trend, the landscape has changed only slightly in recent years and more than half of Indian workers remain a floating population, trying to make a living as farm or construction laborers on their farm land. origin or migrating to urban areas. in search of a better livelihood. Of course, there has been some impact in lifting people out of poverty thanks to the massive pro-poor schemes undertaken by the Government of India in the last decade. According to another NSSO study, around 30 million workers are constantly on the move, migrating to various states. These seasonal migrants dominate the jobs in the informal, dangerous and low-paid market in key sectors in urban destinations such as construction, hotels, textiles, manufacturing, transport, services and domestic work, etc.

In 2017, the Economic Survey estimated that “the magnitude of inter-state migration in India was close to 9 million annually between 2011 and 2016, while the 2011 Census estimated the total number of internal migrants in the country (taking into account inter-state movement) at a staggering 139 million Uttar Pradesh and Bihar are the largest source states, closely followed by Madhya Pradesh, Punjab, Rajasthan, Uttarakhand, Jammu and Kashmir and West Bengal, with the top destination states being Delhi, Maharashtra, Tamil Nadu, Gujarat, Andhra Pradesh and Kerala’.

Without job security or guaranteed monthly wages, this large part of the Indian population became the immediate victim when the lockdown was imposed on March 25, 2020. Along with them were the part of the workers affected by Own account that includes small merchants, poultry farmers. , shopkeepers, rickshaw pullers, auto rickshaw drivers, taxi drivers, delivery men, vendors, rubbish collectors and the like. Then, the poorest of the poor, the homeless, hungry, beggars in the streets, especially in urban areas. These people were left without a job, without a roof after the confinement since the employers, out of fear and lack of labor agreements, fired them and they could no longer pay the rent for the accommodation that some of them managed in the cities. And they desperately wanted to go home, that is, to the rural areas from which they emigrated. The heartbreaking scenarios that followed are well known to us thanks to the media campaigns. Many of them walked or cycled hundreds of miles home in the scorching heat, very few made it home, most of them stopped and quarantined along the way, and some of them died on the roads. Even now, some destination states are considering how to transport millions of desperate workers home instead of keeping them indefinitely in temporary shelters.

However, the problems do not end simply in sending them home. First of all, they were the surplus population there and migrated to other states to make a living. Now, after they get home, how are they going to fend for themselves and survive? The existing subsistence population there in terms of farm and construction workers is also out of work. On a positive note we must mention the large humanitarian campaigns undertaken by the state authorities, the police, religious organizations and NGOs to give them free rations, direct transfers of funds in a still very limited way and to feed the hungry.

The Indian economy has been in recession for the past few years with the unemployment rate reaching record levels. The COVID-19 lockdown will surely make it worse and the most challenging task ahead in many developed countries as well.

A persistent concern in India has been the lack of an adequate financial package from the Government of India. Experts from around the world have emphasized making the funds available to the poor, as well as to industries/businesses. Aside from the mother, $500 each transferred to the massive bank accounts that had witnessed woefully meandering queues in front of the banks and some money to the farmers’ accounts, very little has been done. With cases of COVID-19 rising steadily and authorities facing a dilemma to lift or extend lockdowns, uncertainty looms large for India’s millions of underprivileged.

The harsh realities involving the super-rich and the destitute in India have been all too common to us for decades; but the Coronavirus crisis has exposed these realities to an unbearable degree. In a way, this is lucky, because the focus that has never been placed before is now on the country’s poor. Citizens below poverty line, poor, low income group of people in India never had any lobbying or influence to work for them except for false election promises. Now, at least, the government can no longer ignore them.

Make the post transformative

Try and understand what is the transformation you want your audience to have after reading the blog post you are going to create, it is about how they are before and after reading it, how they feel and what they got out of it. , The transformation. This is a good way to summarize your blog post for the rest. How To Do Your Best Content Creation | 10 tips

outline your thoughts

Once you have your transformation in mind, working backwards from it is how you create your outline. Now no matter how you end up creating your outline, you can do it using a mind map, I like to use sticky notes. However you choose to do it, just make sure you take the ideas in your head about this particular transformation and just lay them out and that will help you organize for later, this will be the skeleton of your blog post. Try to have your outline in place before you start writing, it will make your life a lot easier, trust me.

Start by attracting readers

It doesn’t matter what type of content you are creating, a blog post, an article, etc. The first thing you have to realize is that you need to start strong. People will go there because of you or the topic, and unless you hook them at first, they won’t want to continue. The purpose of your blog post intro is to get people to read on, the purpose of the first sentence is to get them to read the second sentence, and so on. So start strong, well how do you do that? There are many ways to do it, but I personally like to start with a story. Human beings love stories and seem to get more involved when it comes to a story. Make sure the story relates to who your transition audience is.

I also love asking and prompting certain questions that can pique the audience’s curiosity, or you can start with a really interesting fact or concept that might not have been heard before. All these things will help your readers to continue reading and feel like there is something worth reading.

Do not write in WordPress

Well, you might be wondering what I mean by this and wondering, well, where do I write my blog post? I recommend against writing in WordPress because of not being able to save your progress frequently and the tendency to crash and well what happens then? You’ll lose everything you just spent time creating, sad huh?

Be confident with your content creation using Google Docs. Google docs is free and has an auto save feature which is awesome. It’s also easy to access and share, you can organize your content into separate folders, separate categories and all sorts of things to make it really easy to find later and it’s all there in your Google Docs. Another thing when you start is just writing, don’t start editing while you’re writing, just write as much as you can and clean it up afterwards, that’s why it’s called editing.

Relevant and interesting title.

These are very important because they are things that people see before they get to your blog post, make sure they are eye-catching and attractive to your audience. This has to do with SEO – search engine optimization, really one of the best forms of organic traffic and very important in content marketing. It will give you the best chance of being found organically through search engines like Bing, Google, Yahoo, etc. Make sure your headline is relevant and makes people want to click by arousing curiosity. If your title and description aren’t interesting, no one will click.

Make your blog post scannable

Don’t make your blog post one big paragraph, give your readers time to breathe by adding white spaces, which are breaks in your paragraphs. Adding different sections to your outline is more visually appealing and gives readers better mental markers.

Use images to break up the text

Try to include visuals in your blog post such as images, graphs, charts, and all sorts of things to support the points you are making in your blog post. Don’t go overboard with this, it’s very easy to do so make sure you use your preview button to really see what this looks like in the eyes of your readers, it’s a good way to see if they’re positioned correctly and if it makes sense.

Don’t just add random images, they have to support the whole concept of your post. This is also a text break that makes your post easier to read and gives people something nice to look at on a subconscious level, almost something memorable. People are visual learners nowadays, so doing all these things is really beneficial for you and helps you stand out from the rest of the bloggers in this world.

Include a call to action

Well, tip #8 is a very important tip, especially if you want to get results from the blogs you’re doing. Be sure to include a call to action, it doesn’t necessarily have to be at the end, but I recommend it. Although your call to action can be mentioned throughout your post, in the end it seems to be the most rewarding for me when it comes to making money online. Try not to overdo it, 2 calls to action is enough per blog post.

Check before posting

Please review out loud, I cannot stress enough how important this tip is. I swear I catch just as many mistakes when reading out loud as when I’m just reading to myself in my own mind. In my opinion, this is the best way, your audience will be like hawks, picking at your mistakes, post by post, day by day. No one is perfect, so give yourself the best chance of coming out with the highest quality post possible by reviewing out loud. Also, having someone you know who can help you edit can be an advantage for you, highly recommended.

don’t be a perfectionist

There is no such thing as the perfect blog post, you will hurt yourself by delaying the publication of your content by trying to strive for perfection, your best bet will be to learn as you go and evaluate your posts later with analytics. I keep making mistakes to this day as you won’t be perfect so do your best and the experience will come. Take all of these tips and put them into action to give yourself a better chance with blogging for whatever your need may be. After all of this is done, hit publish and don’t worry about being perfect.

If you have a comment to share, please do so. Thank you for reading.

In the world of search engine optimization, 2017 was a busy year in terms of an increase in voice search and stricter rules for AMP (Accelerated Mobile Pages). In 2018, there have been some more exciting developments that you can adopt to stay ahead of your competitors. Read on to keep up with the latest SEO marketing trends.

Personalized search results

Personalized search results have been steadily developing over the past few years and are taking center stage in 2018. Whether it’s browser cookies, individual search history, location, or interests, Google has emphasized the importance of personalizing the SERPs (search engine results). pages) for individuals. Personalization is expected to continue to be the focus thanks to the proliferation of smart speakers and other similar technological advances. As this makes it a daunting task for businesses to determine how they rank or what they rank for, more and more businesses are turning to a professional SEO marketing agency for help.

Enhanced image and video search

Videos and images have featured heavily in online interactions in recent years. Faster internet speed and social media platforms like Facebook and Instagram are some of the factors that contribute to this, leading to more engagement. To keep pace with the improved engagement, Google and other search engines have been changing the way videos and images appear in search results. Although SEO marketing with videos and images is challenging, you get a high return on investment.

Voice search is gaining ground

In 2018, the sale of smart speakers, such as Apple HomePod, Amazon Echo and Google Home, continues to increase. This is making voice search grow in importance. Instead of typing a search query on mobile or desktop, users can now save time and use their voice to get the search results they are looking for. However, voice search queries are very different from typed search queries. To stay up to date, you need to make sure that the keywords or phrases used sound as natural as possible.

The rise of hyperlocal marketing

Hyperlocal marketing took off in 2017 as a way to target audiences close to one’s business. Thanks to technological advances, it is now possible to address the local community much more closely. In fact, it can even target individuals by analyzing user behavior, purchase history, location, interests, etc. Therefore, you need to pay attention to your local SEO efforts to grow your brand locally.

Knowledge Graph prevalence

Google’s knowledge graph has been around since 2012, but it only recently began to replace featured snippets when web users ask questions. Compared to featured snippets that include a summary taken from a web page, along with the link to the page, knowledge graphs give users much more. For example, if you search for a movie, the results will not only show you the usual summary, but also information about the movie’s actors, movie times, theaters, the movie’s social media pages, and so on. Since knowledge graphs give users more information than they entered into Google search, featured snippets are increasingly being replaced to give users a great search experience.

Go beyond Google

Google is undoubtedly the dominant search engine and needs to optimize its web pages according to its algorithms. But not everyone uses Google and you can’t rely on just one source for search engine traffic. Also, search engines like Yahoo and Bing have a high conversion rate. Therefore, optimize your web pages for Google as well as other search engines.

Stay ahead of your competitors by implementing the aforementioned SEO marketing trends. If you require more information, contact recognized professionals who offer SEO services.

Although bulk SMS marketing is quite new, the marketing principles are valid for it. There is no magic in it. If you do the right things you will be successful, if you do the wrong things you won’t see the results you want. It’s that easy. Do you want to see a significant ROI on your bulk SMS marketing? Design a plan that puts these critical principles into practice…

1. Get phone numbers

It’s common sense, isn’t it? First, you need people’s phone numbers to market to. The best way to get phone numbers is to allow people to give them to you with their permission. You can achieve this through signup forms on your website where you give away something valuable for free. You can buy or rent other people’s phone list, but be careful who you buy from.

As a business or marketer, capturing the phone numbers (and even the names) of your leads and customers should be one of your priorities; in fact, your number one priority. Listen, if you don’t have a phone list, you shouldn’t be talking about mass SMS marketing.

2. Segment your phone list

Make no mistake about it, everyone on your phone list doesn’t have the same needs, they don’t respond the same way. Therefore, communicating and marketing to them in the same way is a pure waste of resources.

You should divide your phone list into segments in different categories. Sometimes the list will be segmented by their behaviors. Sometimes you will need to poll them through surveys. Another very powerful way is to offer highly specialized and targeted free information and see who responds and who doesn’t.

3. Ensure deliverability

If your bulk SMS is not going to be delivered, there is no point in sending it in the first place. To ensure that your SMS is delivered, test the bulk SMS service provider you want to use if it is delivered. Second, know the words that, if included in your SMS, will cause non-delivery and avoid them. Some bulk SMS services ban certain words in messages in an attempt to block scammers using their service for their malicious activities.

Again, you want to make sure that your phone numbers are entered in the format stipulated by your bulk SMS service provider. And basically make sure the phone numbers you’re collecting exist in the first place.

4. Get involved for maximum impact

The more you interact with your subscribers, the more they will know and like you. And the more they like you, the more they respond to you and ultimately patronize you. You can engage your list by asking them questions and requesting their response. You can send them to your social media pages and ask them to contribute to things that directly affect them. Tell them to ask you questions that bother them.

5. Hint, Hint, Hint

Understand that no marketing is successful or lasts without a tracking mechanism. Tracking your bulk SMS marketing lets you know whether or not your efforts are paying off, and by how much.

You can track your bulk SMS marketing by the number of responses you receive. You can track how many people clicked on the link you sent in your message using a URL shortening and tracking service like bitly. And when they’re on your site, you can use Google Analytics to learn how customers are responding to your bulk SMS campaigns compared to insights from other traffic sources.

6. Testing, testing, testing

The great philosophers have said that all life is experiment and nowhere is that more true than in marketing. To find out what works, you need to combine tracking with testing. Test your opening sentences and words, test your call to action, test sending your SMS on different days, test responding at different times of the day, test your offers, test anything that is significant to your overall success.

7. Be frequent

People don’t start to notice until you reply to them at least seven times. Getting your message in front of your prospects often helps you stay on top of their mind. And if you constantly provide quality content, they will be eager to receive your SMS. When that happens, you become a welcome guest instead of an annoying pest.

Don’t worry if they don’t respond right away, the goal is to get you to stay on their minds so that when they need your services, your name is the first on their minds.

There are the seven pillars of SMS marketing success. If you want to see your Bulk SMS ROI increase, put these principles into practice and I’ll see you at the bank!