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Category Archive : Digital Marketing

Branding Vs Advertising Vs Promotions Vs Marketing Vs Public Relations

Many people are confused about the differences between branding, advertising, promotions, and public relations. In fact, the actual “marketing” process is misunderstood in the same way. To give you a basic understanding, marketing is not a one time event or activity, it is a process, a combination of things that are mixed together. By definition, Marketing is the act of mixing product, price, place, and promotion. But first, let’s…

Mark.
A great example of a brand is Apple. iMac, iPod, iTouch, iPhone, iTunes. Do you get the point? Apple has created a massive branding strategy using the “i” element. Think of the Ritz-Carlton, LifeTime Family Fitness, Hilton Hotels, and what do you see? First class service, luxury amenities, excellent service? Now how about Best Western, 24 hour gym, Motel 6? What kind of “Brand” is each of those? Can you see the contrast? What is the brand of your company? Are you sure? If you think you’re a high-end facility, do you show it? Would you see the receptionist at the Ritz-Carlton wearing a button promoting the frequent guest club? Would you see a front desk clerk at a Motel 6 in a $1000 suit? Is everything he does, says, prints, writes, and delivers consistent with your brand message? If not, you may want to consider who your true target audience is and work to ensure that you continue to provide services that directly engage with them.

Advertising
Advertising is the actual process of displaying your message. Radio advertising… Television advertising… The only act of making something happen. Unite your advertising and your brand, you have the marketing process. If you are just “advertising” with no direction, no goal, no drive, then you are just a lost puppy wandering aimlessly waiting for someone to give you a good home.

specials
A promotion is usually a one-time event for a specific purpose or goal. While marketing is ongoing, a promotion can be a one day, one week, one month or even one hour event. In retail, a “SALE” is usually a promotion. Car dealers offering zero percent interest are a limited time promotion. They typically have a specific start and end date, and have a very clear understanding of the ROI (return on investment) that any particular promotion must achieve in order to be successful.

public relations
Public relations, or Public Relations, usually revolves around non-paid news sources and focuses on their business as far as the community is concerned. If you see a positive, or hopefully positive, story in the news or a newspaper article, this is the kind of press a public relations firm can help you get. They have strong relationships with the media and often feed them stories about their clients, hoping for a free press. You too can harness the power of a free press and public relations, although sometimes it can be difficult to get noticed, which is the strength of the public relations firm.

Marketing
Marketing is the process that drives all of the above elements. Directs the feel, image, and tone of advertising, promotions, and public relations. For each of these elements, there are experts in each of these fields. You can hire one company just to handle your branding and another to handle your advertising, marketing, and yet another for your public relations. Of course, as a small business owner, you may not always have the budget for such ventures. You can learn how to achieve the same results at http://TheMarketingWire.com and get the latest marketing news, education, and resources to help build and grow your business.

Cordless Finish Nailer: Helpful Buying Tips

A cordless finish nailer is more convenient and saves time compared to a corded or pneumatic nailer. Of the available finish nailers, a 16-gauge cordless finish nailer appears to be the most popular cordless finish nail gun.

A cordless finish nailer is like a brad nailer in that it also uses heavy gauge nails and can be commonly found in finish carpenters and cabinet makers’ tool kits. The difference is in the size of the nails. Finish nailers use larger nails than brad nailers.

If you frequently work on projects that involve nailing crown molding, baseboards, cabinets, chair rail molding, wood furniture, paneling, shelving, framing, window trim, door trim, wood flooring, millwork, and accent trim larger, a cordless model will get the job done faster and make your life at work that much easier.

Finish nails are generally longer and larger than brads, but still create a small enough hole to easily hide with caulk and then paint after finishing nailing.

What are some features to consider when considering a cordless finish nailer?

Size and weight

Finishing the job is usually a whole day job over several days. That means you have to hold your electric nail gun in your hand for long periods of time. A cordless model doesn’t have a cord or pneumatic hose attached that you have to drag and manage. That reduces stress on your wrists. Still, if the nailer itself is heavy, it will take its toll on you over time.

The battery on some models can add significant weight to the tool. The higher the capacity of the battery, the more it will weigh and the bigger it will be.

A cordless finish nailer needs to get into tighter spaces and work at odd angles compared to other nailers, so size is an important consideration. Angled models reduce the overall height of the tool and can make it easier to use in tight spaces.

Look for a smaller, lighter, modern technology battery powered angled cordless finish nailer that weighs as little as possible to help you keep working longer without as much fatigue.

Nail firing operating modes

Finishing work sometimes lends itself to precise, sequential nailing one at a time, and sometimes you’re not so much concerned with accuracy as with speed. For those times, you want a nailer that shoots at high speed. A nailer with both modes is ideal.

nail depth

Just as important as accurately shooting the finish nail is the need to achieve the correct nail depth. Some finish nailers come with an adjustable depth control that allows you to precisely control the depth. You should expect any cordless finishing nailer you buy to provide consistent nail depth in a variety of wood types.

Turning on

Just like any other tool, a finishing nailer finds its way into dark spaces like cabinets or dimly lit areas like baseboards near the floor. A cordless model with LED lights can deliver shadow-free light directly onto the surface so you can see what you’re doing without additional lighting.

interference

No matter how careful you are, you will eventually experience a nail jam. It’s just the nature of the nails you work with. The way you deal with the jam is important. If you need to go find a screwdriver or wrench to try to clear the jam, you’re wasting time and money. Look for a model that features tool-less access, such as a flip-up nozzle that allows you to quickly and easily clear the clog without a lot of downtime.

Warranty

A long warranty is an indication that the manufacturer has faith in its materials and workmanship. Look for the longest warranty available and, if possible, a money-back guarantee if you’re not happy with the tool.

A quality cordless finish nailer saves time for carpenters, cabinetmakers, and others who routinely install baseboards, shoeing, crown molding, chair rail, paneling, hardwood floors, stairs, window casings, door casings, or door frames.

We sincerely hope this article has provided you with valuable information to help you choose the best cordless finish nailer for your needs!

5 digital marketing strategies for lead generation

For any business, getting the most leads is one of the most important goals. Due to the stiff competition, it may be difficult for you to choose a method that can give you the best results. Below are 5 digital marketing strategies that can help you with your lead generation. Keep reading to know more.

1. Search Engine Optimization (SEO)

SEO is one of the main ways to gain access to your target audience. These techniques allow you to improve your site’s ranking for desired keywords and phrases. Also, it helps your target audience to search for your site when they enter relevant keywords in the search engine.

According to statistics, 75% of online searchers do not go to the second page of search results, like Google. Therefore, it is important that you rank your website so that it appears on the first page of search results. Below are three important areas to focus on when it comes to search engine optimization.

• Link building

• Optimization on and off the page

• Selection of keywords

2. Pay Per Click Advertising

PPC is the abbreviation for pay per click advertising. It is another effective way to generate leads. These paid ads appear at the top of a search engine’s search results page for certain keywords and phrases.

Basically, PPC uses keywords, like SEO, to help you determine which keywords to target for your campaign to be effective.

3.Content Marketing

This is another effective strategy that can help you with your lead generation. It attracts credible leads and allows you to improve your visibility on the web. When it comes to content marketing, you may have heard the terms online guides, infographics, videos, articles, etc.

The idea is to offer valuable information through your website. Make sure the content you post is in-depth and useful.

4. Email Marketing

With email marketing, you can earn $44 for every dollar you spend. In other words, your ROI will be up to 4400%. Although email marketing is decades old, it is still one of the most effective ways to generate leads. It allows you to reach more people and generate lots of leads.

First, you need to put together a subscription list. This can be done by adding simple registration forms to your website pages such as popups, footer and header. Make sure you don’t buy email lists as most users will show no interest in the products and services you offer.

5. Social networks

You need to create your presence on social media platforms, such as Facebook, Twitter, and Instagram. On these pages, you can post updates about your products and services. Furthermore, you can also publish articles and blog posts.

In summary, if you follow these 5 strategies, you can generate a large number of leads in a short period of time.

Test your credit score knowledge

Credit Profile, Score, Screening – If you’re thinking about getting a home loan, these are important terms you’ll need to learn more about.

What is a credit score?

All credit active people have a profile. This is a summary of your history with all the credit providers you’ve dealt with and serves as a record of how well you’ve managed your accounts, such as loan payments, past-due debts, how often you’ve applied for credit, and types. of loans or credits that you have requested and the frequency of your requests.

How does it work?

Credit reporting providers summarize your profile into something called a credit score. The score is between 0 and 1,200, where the higher the number, the more likely you are to be able to repay a loan. Lenders look at your credit profile and score to learn about your credit history and behavior, and see if you can get a new loan. This information reassures lenders that you are good at repaying those you have borrowed from, ie you are a ‘low risk’ customer.

A good score not only makes you more likely to get your home loan application approved, it also means you’ll qualify for a better interest rate. Of course, the other side of the coin is that if you have a low score, you’ll be less likely to qualify for new loans. This protects the lender and those with low scores from taking out additional loans and from overextending and getting deeper in debt. In short, you will need to have good credit to get your home loan application approved.

So it’s a good idea to first find out what your credit score is before applying for a loan, and give yourself time to improve it before you approach a lender.

How to check your score?

A great place to start your research is ASIC’s MoneySmart site. You can get a free credit score evaluation from several online providers, which are listed on the MoneySmart site.

How to improve your score?

To improve your credit score, first take a look at your current financial situation and ways to improve it. Building a good credit standing before you apply for a loan can help increase your chances of being approved.

You can improve your score by doing the following:

  • lower your credit card limits
  • consolidation of multiple personal loans and/or credit cards
  • limit your credit inquiries
  • pay rent and bills on time
  • pay your mortgage and other loans on time
  • pay off your credit card in full each month

To avoid surprises, be prepared and know your credit score.

10 Blogging Tips For Your Free WordPress Blog

If you have a blog then you know that you always need content. This is one of the biggest problems bloggers face. You know you want to publish 5 or 7 posts a week, but what can you talk about? You’ve already talked about everything! Sometimes you just need a little friendly advice. Here are ten tips I use to create consistent content:



1. Post Inspirational Blog:
Find a popular blog post (video posts are great for this) and then review or discuss it on your blog. This way, you create content and can divert traffic from the popular blog post.



2. Interviews with bloggers:
People who have blogs like to inject themselves into the online world. They also like links to your website. Email some of your favorite bloggers and ask if they’d like to do an interview. Those who “make it” will seize the opportunity/

3. Comment thoughts: Pick a good comment from your blog and share your thoughts about it. In addition to creating content, it will also attract visitors to your website. This could make people more likely to leave good-quality comments so they can be featured in a future post.



4. Procedures:
This is simple and direct. Do you know how to do something? Then break it down step by step on his blog.



5. List:
Like this article, you can create lists on your blog. Some of my most popular blog posts were the most ridiculous lists like; The five craziest toilets and the five most manly cats.



6. Ranting:
If you see something that irritates you, make a mental note about it. Then, when you sit down to make a blog post, let all your irritation out. Be as scathing as possible, really get into it. If you find it’s too much, you can go back and edit, but the key is to let your natural vitriol take control.



7. Facebook Statuses:
This is a somewhat unique idea. Go on Facebook and find a couple of statuses that you can share your thoughts on. They can be statuses that you find funny, annoying, or completely inappropriate. However, I would stress that you keep them anonymous!

8. Today’s tweets: Same as above but use Tweets. You could even combine this with lists so you can share your favorite 10 tweets every Monday morning. It deals with 1/7 of the content creation.

9. Reviews: You can review anything! You can check music, TV, movies, restaurants, the service you received in a store, etc. You get your content this way, but you may also get lucky and rank on the first page of Google for a popular TV show or album. revision. I got thousands of visitors when I did my Eminem: Recovery review.



10. Self-analysis:
This can be difficult because not everyone enjoys putting themselves out there. This can be very helpful for content as well as your personal development. Treat each Friday like your own therapy sessions; share your successes, failures, fears and dreams. Set some goals on a Friday and see if you reach them by the next. This can be pretty scary to put yourself out there, but it can be one day each week where you don’t stress about content.

If you use the 10 methods above, you should have no problem creating content. With all the free blogs out there, you have no reason not to build your brand online. Harness the power of blogging and start producing your content right now.

Email Marketing Best Practices: What’s the Key to Building a List?

One of the main reasons why many webmasters do not change their business model from traditional to more modern is that they do not know exactly how to start. They don’t know how to drive more traffic to their website. If you’re running a site and want to start driving more traffic to a blog or website, here are some tips you can use to get started quickly. The tips below will work for all kinds of businesses and industries, but they focus specifically on email marketing.

1. Make sure your email lists are good

Be sure to keep your email lists up to date. Don’t make the mistake of buying email lists from a company you think might be trustworthy. If the email list is out of date, the business may have sold the email multiple times. This means that those addresses will be sold multiple times and you will end up sending your promotions to a bad list of people.

2. Don’t spam your audience

This is the number one point not only on the list, but also on the business plan that you must follow. If you send emails to people who don’t want them, there will be nothing to sell on your email list. You will waste your time and money sending emails to people who don’t want them to send them. You can use a bulk emailing software service to send your emails from anywhere in the world, but you must be sure to send your emails to people who have specifically requested to receive emails from your site.

3. You need a good offer – You have to give something free in exchange for the reader visiting your site. In a traditional business system, an employee would give a presentation (or training) to a potential customer and this was the way to build relationships. This is also the way to build an email address list. You can offer a newsletter (or lessons) for free, but also encourage the reader to forward your message to their friends (so you can build the list), or you can offer a book, CD, DVD, VHS tape, or another article that will be of interest to them. The point is to give value to your offer to the customer in exchange for visiting your site.

4. Be careful when sending emails: some people will think that the email you send is spam and will report it as such. This can even affect your website. It can make recipients think you hate them because you’re trying to get email. So be careful when sending emails to your mailing list.

The key to success when building mailing lists is being a trustworthy person in exchange for trustworthy email addresses that you can use to market your products. This is the same principle behind how large retail companies build listings and also the same principle that online businesses should use. The only difference is that instead of sending an email on a piece of paper, you are sending the message over the Internet and asking for the recipient’s trust.

Autobiographical elements in novels and short stories: do they add value or credibility to the book?

It is well known that those who write autobiographies Tell us that you base them on your personal life. But is it really so? Are they open and honest in telling us the truth, the whole truth, and nothing but the truth? Either they we believe they do – and we do! – Do you really remember, in detail, many of the varied experiences that you tell us in your autobiography? Memory, as we all know, is selective and is based, at least in part, on our perception. All of this raises the question, what is fact and what is fiction in a writer’s autobiography…

it is not only with autobiographies that the line between fact and fiction is often blurred. it is like that also in fictionwhen the author intends not consciously with the intention of including autobiographical elements in the novel/story. But is it really so? And does it make any difference?

The “connection” a writer feels with another writer whose biography he writes: Stefan Zweig‘s biography honored with Balzac

It’s not just fiction and fact that often blurs in an author’s writing; sometimes there is also a blur between a biography that an author writes about another person to that of the author own life. Such, for example, is Stefano Zweig‘s (1881 – 1942) biography of the French writer honored with Balzac (1799-1850). This biography (published by Viking Press in 1946) has, according to some literal critics, elements of Zweig’s own autobiography as well.

However, only readers who are well acquainted with the lives of these two writers can identify these elements and enjoy seeing the similarities, as well as the differences, in the lives of these two authors.

Feelings of “affiliation” that a writer feels with another writer whose biography he writes: Tatiana de Rosnay biography daphne du maurier

Another case of interest can be found in Tatiana de Rosnay biography daphne du maurier (1907 – 1989). Tatiana de Rosnay (author of “Sarah’s Key”, 2008), affirms that part of what has led her to write a biography of Daphne du Maurier (titled: “Manderley for Ever”, 2015) is a certain affiliation she felt with the famous British writer.

Does this feeling of “affiliation” make the book more “personal” for the writer, and therefore “better”?

Did it happen or was it a dream?

A good example of the intermingling of the autobiographical and fiction can be seen first hand in Pablo NerudaThe speech he gave upon receiving the Nobel Prize for Literature in 1971. Neruda (1904 – 1973), Chilean poet and politician, recalled his flight from Chile to Argentina in 1948, when President González Videla outlawed communism in Chile and issued an order of arrest. Arrest of Neruda (because of his political ideology). Neruda escaped through a mountain pass to Argentina.

In his Nobel Prize speech, Neruda recounted how he escaped on horseback and in the snow, adding that he no longer knows if this story really happened, if he dreamed it, or if he twisted it during his writing. But, she added, this doesn’t really matter!

Autobiographical Elements in Spy Novels and Others

The same goes for John le Carre, the British author of such well-known books as “The Spy Who Came in in from the Cold” (1963). One of his last books (“A Perfect Spy”, 1986), as the author himself admits, is considered his most autobiographical novel, a large part of which is a somewhat disguised account of the first years of the le Carré as intelligence. MI6 officer, the British intelligence service.

Some literary critics point out that some of the characters in the book bear a striking resemblance to le Carré’s own life: Magnus Pym, for example, recalls experiences Carré himself underwent early in his life; and Rick Pym, Magnus’s father in the novel, bears a striking resemblance to Carré’s own father (John le Carré’s newly published autobiography: “The Pigeon Tunnel: Stories from My Life”, Viking, 2016, provides more examples). ).

But does it make any difference to the reader to know that a book and/or a character are based on some of Le Carre’s own experiences? Does it give you more credibility? We can assume that the answer is NO; that most readers have no idea that there are some autobiographical elements in this and other books, and still enjoy reading them.

John Cleese’s autobiography: an example of conscious creativity?

John CleeseThe autobiography of (John Cleese: “So, Anyway…”, 2014) instills in us the notion that Cleese’s autobiography is being told with the utmost awareness, authenticity and honesty.

Recounting his life in chronological order, Cleese presents himself as a person who is self conscious; who says things “as they are”, a person who does not hesitate to say what he thinks even knowing that others will not like to hear what he has to say, a person who feels that there is no need for him to “fictionalize” Elements of his autobiography to glorify his life or record his unfortunate experiences for us.

This being the case, Cleese’s autobiography is different from other books in that it does not mix or blur fiction and autobiographical elements, but instead tells his life as it is. As such, Cleese manages to portray himself as “who he really is,” which is a compliment not all autobiographical writers get to enjoy.

The conscious or unconscious autobiographical elements in the art of a creator

It is interesting to note that not only books, but many other works of creation, be they movies, paintings, photographs, and the like, are also based, at least in part, on segments of the creator’s autobiography, whether the creator does . consciously or unconsciously.

This is, for example, the case of the Spanish director Pedro Almodovar (born 1949) who is considered the most important film director after Luis Buñuel and known as “the king of Spanish melodrama” (having produced 23 films so far).

Almodóvar has never written an autobiography and has never authorized anyone to write his biography. While in Cannes in 2016, for the premiere of his new film Juliet, he said that those who wish to understand his life should look at the characters portrayed in his various films, since they are the ones that form the common thread of life. of the.

The same goes for (some of) Woody Allen‘s, which are based -many say- on his own (neurotic) personality.

Sometimes Allen, very consciously, decides to create a movie based on a real person. Such is the case of Annie Hall (1977). In his autobiographical book “Then again” (2011) Diana Keaton account, among other things, that Allen has consciously written and directed Annie Hall (1977) based on its.

What’s in it for us, the readers?

As readers, we often don’t care if the novel/story/film is based, in part, on some elements of the writer’s own life and experiences. We also don’t mind if a biography written by a writer includes autobiographical elements of the writer himself.

What is important to us are issues related to the quality of the writing; the attractive power of the book; and sometimes its relevance to our own lives.

Would we consider a fiction book as “better” when we know that it is based on (some) autobiographical elements of the author? Would we then consider it more credible?

And would we consider a biography more or less credible knowing that the writer has been blurred with some of his own autobiographical elements?

This is doubtful.

After all, a book, whether fiction, biography, or autobiography, stands on its own merits; its quality of style; character development; its scenes, descriptions and dialogues.

In the end, what we readers bring to reading -our life experiences, our perceptions, our critical eye and our literary taste- all of this, consciously and/or unconsciously, determines the impact that a book has on us, the emotions that arise in us as we read, and the afterthoughts that continue to follow us.

Positive attitude: stay in the sunlight

“Don’t anticipate trouble or worry about what will never happen. Stay in the sunlight.”

-Benjamin Franklin

“Don’t borrow trouble!” My sister, Crystal, used to tell me this all the time. She would call out to her, crying and thinking about something that hadn’t happened yet.

“Don’t borrow trouble, Hope,” she’d say.

‘Yeah, sure,’ I thought to myself.

Ask anyone and they will tell you that I am the worst in the world at worrying about things that almost never happen. And where does that take me? The same place it always takes you, if you’re like me. Nowhere.

See, the real problem with worrying about things that may or may not happen is that you waste a lot of time. All the time spent worrying about the future could be well spent elsewhere.

Keep in sunlight. As Benjamin Franklin aptly put it. And I agree with him.

When you’re in the sunlight, problems seem so much smaller. It’s hard to worry about what might never happen when you have a positive attitude.

It is likely that every day we encounter some kind of test. These trials are sent to us to test our strength, agility, and character. Without them, we will never be able to evolve or become better people. Instead, we would remain stuck in the same boring mindset and live monotonous lives (filled with endless worries!).

What does “keep in the sunlight” mean? In short, stay positive. Whatever happens, no matter how bad things seem, don’t worry about things that are out of your control or that haven’t happened yet. Stay positive.

Tips to improve the SEO ranking of your website

Search engine optimization, better known as SEO, is the practice of generating genuine traffic to a website through natural and organic search engine results. A search engine optimization company in India uses smart keywords to optimize a website’s content and attract higher search engine rankings. In this era of digital media, SEO rankings play an important role in boosting a brand’s business.

With the rise of digital media, consumers have become more aware of the market. Almost every buying cycle begins with a search engine query for a product. Brands that appear among the first search results have a better chance of capturing customer attention. Studies have said that the average digital user does not check beyond the first 5 links of search results. That is why all brands strive to improve their SEO ranking so that they can appear in the top 5 links. For example, if a person is thinking of buying a microwave. Appliance brands that appear among the top search results lead the consumer to buy a microwave from one of these top brands.

Most of the business organizations are hiring a search engine optimization company in India to reap all the benefits of higher SEO rankings. Some of the useful tips to increase the SEO ranking of a website are:

Produce relevant content

The content of a website plays a vital role in its SEO ranking. Factors like website traffic, dwell time, and bounce rate are important SEO factors. To rank higher, a website must always create new, unique and relevant content. When the target audience finds the content on a website useful for its purpose, they are more likely to visit the site regularly. This can help increase website traffic and build brand authority. By posting relevant content, websites can also ensure that readers spend more time browsing their content. By engaging the audience for longer, the time spent on the website will increase and the bounce rate will decrease. These factors help improve SEO ranking.

Page load speed

If your website has a slow loading speed, it can affect your SEO ranking in two ways:

1. Popular search engines like Google and Bing take note of a site’s page load speed. If the loading speed is too slow, search engines will give your website a lower ranking.

2. Studies have indicated that if a site takes longer than 5 seconds to load, 40% of visitors will abandon the page. This will increase the bounce rate of your website, which will have a negative impact on SEO.

Therefore, brands need to ensure that their website pages load smoothly and quickly. High loading speed will earn you a higher SEO ranking.

mobile optimization

The growing popularity of mobile phones means that mobile users are conducting an increasing number of Internet searches. Thanks to smartphones and high-speed Internet, consumers can freely access the search engine anytime they want. Recognizing this, search engines have started to rank websites based on their mobile compatibility. If a site is not optimized for mobile viewing, its ranking may suffer. To achieve higher SEO, brands need to optimize their websites for mobile use.

Also, there are many other steps that can improve SEO rankings. This includes optimizing images, using outbound links, using more than text, and much more. By simply following these basic steps, brands will find it easy to improve their SEO ranking.

Visit our website: http://www.ursdigitally.com/SEO-services

Or http://www.ursdigitally.com/digital-marketing

Digital Marketing, Search Engine Positioning and Marketing

Digital marketing or online marketing as it is popularly known is a tool to carry out the marketing of our product online.

Direct email marketing, search engine optimization, and search engine marketing are some of the tools that fall under this category. They are increasingly common in the online world. It is a very popular form of advertising,

The media is important now because we have access to a large amount of data and more and more people have access to this large amount of data. They often view and review data related to customer tastes, ever-changing options, etc.

Other forms of marketing include text messages, mobile apps, electronic billboards, digital television, and radio messages. All are powerful tools for improving our visibility to customers.

Digital marketing is a catch-all term for all of your online marketing efforts. Businesses take advantage of digital channels like Google search, social media, email, and their websites to connect with their current and potential customers.

From your website itself to your online brand assets (digital advertising, email marketing, online brochures, and more), there is a wide spectrum of tactics and assets that fall under the umbrella of digital marketing. And the best digital marketers have a clear idea of ​​how each asset or tactic supports their overall goals.

So what exactly is digital marketing?

It’s a catch-all term for all of your online marketing efforts. Businesses take advantage of digital channels like Google search, social media, email, and their websites to connect with their current and potential customers.

From your website itself to your online brand assets (digital advertising, email marketing, online brochures, and more), there is a wide spectrum of tactics and assets that fall under the umbrella of digital marketing. And the best digital marketers have a clear idea of ​​how each asset or tactic supports their overall goals.

Here’s a quick rundown of some of the most common assets and tactics:

Active

Their website

blog posts

e-books and white papers

infographics

interactive tools

Social media channels (Facebook, LinkedIn, Twitter, Instagram, etc.)

Gained coverage online (PR, social media and reviews)

Online brochures and catalogs

Brand assets (logos, fonts, etc.)

Tactic

Search Engine Optimization (SEO)

The process of optimizing your website to ‘rank’ higher on search engine results pages, thereby increasing the amount of organic (or free) traffic your website receives. (Read this post to learn SEO in 30 days.)

Content Marketing

The creation and promotion of content assets for the purpose of generating brand awareness, traffic growth, lead generation or customers. (Learn what goes into a modern content marketing strategy here.)

internal marketing

Inbound marketing refers to the “full funnel” approach to attracting, converting, closing, and delighting customers using online content.

social media marketing

The practice of promoting your brand and content on social media channels to increase brand awareness, drive traffic, and generate leads for your business. (Discover 41 resources to learn how to take advantage of social media marketing here.)

Pay Per Click (PPC)

A method of driving traffic to your website by paying a publisher each time their ad is clicked. One of the most common types of PPC is Google AdWords.

affiliate marketing

A type of performance-based advertising where you receive a commission for promoting someone else’s products or services on your website.

Native Advertising

Native advertising refers to ads that are primarily content-based and displayed on a platform alongside other, non-paid content. BuzzFeed sponsored posts are a good example, but many people also consider social media advertising to be ‘native’, for example, advertising on Facebook and Instagram.

marketing automation

Marketing automation refers to software that exists for the purpose of automating marketing actions. Many marketing departments have to automate repetitive tasks like emails, social media, and other website actions.

Junk mail

Businesses use email marketing as a way to communicate with their audiences. Email is often used to promote content, discounts, and events, as well as direct people to the company’s website. (Check out these 15 Successful Email Marketing Campaigns for inspiration.)

public relations online

Online public relations is the practice of securing earned online coverage with digital publications, blogs, and other content-based websites. It’s much like traditional public relations, but in the online space.

What is the difference between digital marketing and inbound marketing?

On the surface, the two seem similar: both occur primarily online, and both focus on creating digital content for people to consume. So what is the difference?

The term ‘digital marketing’ does not differentiate between push and pull marketing tactics (or what we might now call ‘inbound’ and ‘outbound’ methods). Both can still fall under the umbrella of digital marketing.

Digital exit tactics aim to get a marketing message directly in front of as many people as possible in the online space, regardless of whether it is relevant or welcome. For example, the flashy banner ads you see at the top of many websites attempt to promote a product or promotion to people who may not necessarily be ready for it.

On the other hand, marketers employing digital inbound tactics use online content to attract their target customers to their websites by providing them with assets that are useful to them. One of the simplest yet most powerful inbound digital marketing assets is a blog, which allows your website to capitalize on the terms your ideal customers are searching for.

Ultimately, inbound marketing is a methodology that uses digital marketing assets to attract, convert, close, and delight customers online. Digital marketing, on the other hand, is simply a catch-all term to describe online marketing tactics of any kind, regardless of whether they are considered inbound or outbound.

Does digital marketing work for all companies? B2B and B2C?

Digital marketing can work for any business in any industry. Regardless of what your business sells, digital marketing still involves developing buyer personas to identify the needs of your audience and create valuable content online. However, that does not mean that all companies should implement a digital marketing strategy in the same way.