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A concept-based marketing tool that is an explainer video is well known to everyone. Any make without having at least one explainer video is like having a delicious biryani without the raita, it just doesn’t make the mark. According to reports, only 12 percent of online businesses do not have an explainer video. It is obvious that they are quite popular and many of these videos have had an impactful presence. But when and how did they come into existence? There is a lot to learn and know about these interactive videos. They have their own origin story and a very interesting one too!

Journey from PowerPoint to YouTube

The renaissance of “narrative combined with PowerPoint presentation,” now known as explainer videos, was not discovered at the time of ‘Eureka!’ but they were a natural progression. It was in the 1990s that PowerPoint began to emerge as the ultimate “explanation tool” and became a one-of-a-kind offering. Right around this time, we witnessed an internet boom, where YouTube made its first appearance. People started getting excited about the idea of ​​watching stories instead of hearing or reading them. People found it to be a simpler yet engaging platform, as watching a one-minute video was easier compared to reading a long document. They introduced the concept of “what to do” and “how to” videos, where people could find tutorials and learn new things just a click away.

The driving forces behind such videos were the dynamic duo from Common Craft, who came up with the idea of ​​using hands, markers, and paper cutouts to tell a story, with the camera pointed at the blackboard on the floor. What started as a travel video blog soon turned into a learning based platform. “RSS in Plain English” was his first video tutorial, which was uploaded on April 23, 2007. It gained amazing popularity! Soon, they started receiving requests from various companies to make custom videos. Their second client was Google and they produced a “Google Docs in Plain English” video for them. Common Craft was at the forefront in making these types of videos. They struck gold when they made a video explaining how Twitter works. It was so good that Twitter posted it on their home page!

The formula that became the marketing mantra

It took over a year and a half and millions of views after the first tutorial video, that the term “How To Video” was coined. The phrase became so popular that it was on the tip of every marketer’s tongue and that’s when it was no longer limited to an Internet trend. It became a prerequisite for any business. The rage was such that all the companies started creating a website and posting these videos on their websites.

The concept started to become an integral part of every company’s marketing strategy, many companies started creating these videos internally and their success stories were also shaped by these explainer videos. The best explainer video story was from Groupon when they posted a similar video on their website and soon their sales increased. The impact was such that it made Groupon the billion dollar company it is today.

The future of explainer videos

Since then, the concepts have evolved and the requirements have become more stringent, making explainer videos perfect for a profitable business model. Even the key perspective and focus has changed, today every explainer video begins with a strong script. Also, the emphasis these days has shifted towards the “core message” rather than images. Marketers have realized that flashy images without a story won’t add much value to your brand.

All this together with a pinch of “innovation”, make up the perfect strategy and ensure unchanging growth. The future has a lot to offer, with the digital transformation that is happening today, they can be published on various platforms and through various media. Currently, the trending variations of these videos are: animated explainer videos, infographics, interactive videos and many more…

The best explainer video companies are taking advantage of this ever-evolving trend, as professional help has become essential when animation companies are creating their own attractive models to perfection. People are increasingly turning to these creative indulgences, and the future is as digital as it gets.

1. Increased brand awareness

The consumption of video content exceeds that of other digital content such as blogs and podcasts. Most of the internet users prefer to use their precious time to watch an informative video simply because the video content is much easier to consume and understand. Creating the right video content will make it possible to connect with your audience and get your brand out there.

2. Improve online presence

It is vital that your business has an online presence if you want it to be successful. The good thing about video content is that it makes it easier to boost your business’s online presence, considering that videos are more engaging and much easier to digest. Also, the call to action in videos is much more effective than in other forms of marketing.

3. Build trust

Another important benefit of video marketing is that it helps business owners connect on a personal level with their customers and potential buyers. As long as you create compelling content that draws customers to you, you’ll be glad to see your small business grow, as trust is a vital aspect of sales conversions.

4. It is easier to explain through videos

Are you launching a new product or service? You can harness the power of video marketing to give clear explanations to your audience about how the new product or service works. The fact is that the videos allow you to explain in a more detailed way so that the audience can understand how it will benefit them so that they feel more convinced to make a purchase.

5. Good return on investment

One of the preferred marketing techniques because it has a good return on investment (ROI) is video marketing. Well, creating video content isn’t always cheap, because you may need to pay for certain services, like video editing, or maybe buy video editing software. However, one thing you can be sure of is that the amount of cash that video marketing is capable of generating, in most cases, is usually higher compared to what you invested.

6. Videos target all demographics

You no longer have to create different versions of the same content to reach all of your target demographics, because video content is interesting to almost everyone in your target market. Simply put, video content allows you to reach a broader demographic than other marketing techniques. You can place your video content on different platforms where your target group is mainly located, for a better response guaranteed.

7. Increase your ranking

People love video and will spend more time enjoying video content compared to other types of content. Informative and engaging content has a higher potential to drive more traffic to your website. Also, Google now owns YouTube, and that means you can use YouTube videos alongside videos embedded on the site for SEO purposes and a better chance of improving your search engine rankings.

8. Video content is easier to share

One thing you can attest to as a small business owner is that videos are easier to share, especially through social media channels. You can create good video content and encourage your audience to share it for amazing results. Since most people find it easier to share videos, your content will be feared a lot more and drive even more traffic to your website.

9. Mobile users connect better with video

The main objective of marketing is to reach the most active audience, which in this case is mobile users. Studies have shown that the use of mobile devices is higher now than ever before, and this is something you probably witness every day. Another important observation is that most mobile users spend more time on their devices consuming video content compared to desktop users. This increases the chances that they will find your content and take action.

10. Videos make your business look modern

A modern and updated version of something attracts a lot more people compared to an older, but still effective version. This may be why you would spend hundreds or thousands of dollars to get the latest iPhone despite having a previous year iPhone that works just fine.

Video content works in a similar way, because it gives your business a fresher look and attracts more responses from your consumers. Your customers will love the fact that you take the time to update your business and give them exactly what they want.

That will mean a lot to your sales conversion rates and the overall success of your business. Also, not many small businesses have switched to video marketing, and this means that you can take advantage of this fact to give your business a huge advantage.

final word,

Using video content as a way to promote your business is associated with many benefits that you should be eager to experience. Also, these are not the days when video marketing seemed like a marketing strategy that was only supposed to be used by big companies with financial advantages.

If you expect your business to grow, you should never underestimate the power of video marketing. It goes without saying that you need to create meaningful and engaging video content if you want video marketing to work for you.

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Why do you need to keep statistics in your practice? The reason is because it’s the best way to know what’s going on in your practice.

Does a new patient need to fill out paperwork, ask questions during a consultation and exam, to find out what’s going on with their health? You should also keep track of the health of your practice.

Along with tracking the health of your practice, keeping statistics…

The statistics below are 7 areas you should review on a monthly basis. In fact, it won’t hurt to check in weekly if you really want to gauge how your practice is doing.

#1. Number of new patients

A new patient is anyone who comes in and completes an exam. Count them as a new patient only when they have paid for the first visit or it is a free exam but they are scheduled to return.

Do not include people who come in for a free consultation and leave.

#two. Average number of visits to stays by new patients

This is often referred to as your “hold” or “PVA.” PVA stands for “Patient Visit Average.”

To measure it for an entire month, take all your visits that month and divide it by the number of new patients you had during the same month.

#3. Average dollars collected per patient

To calculate this, take your total collections for the month and divide it by the number of new patients you had during that month.

#4. Conversion rate of new patients to care

To find this number, take the number of patients you started receiving care during a month, and then divide it by the total number of new patients you had that month.

#5. average case

The case average is a number that represents how much money that patient will make over time in your practice. Take your collections for the month (or quarterly, yearly) and divide them by the number of new patients during the month. However, take your PVA for your $/visit. So take #2 and #3 above and multiply them together.

#6. ROI for your marketing

ROI stands for “return on investment.” To calculate it, simply take the amount of revenue (gross receipts) your marketing brought into your practice and divide it by what you spent on that marketing.

To accurately measure your ROI, ask the patient (either on their intake forms or verbally) where they heard about your practice. Using your software, track down new patient sources. Go back and update the ROI regularly, as it will continue to increase as the patient (or insurance) pays for their care over time.

Also, measure each type of advertising and marketing you do…newspaper ads, yellow pages, internet leads, sending $5 Starbucks cards to new patients with a postcard, website costs, direct mail, shipping postcards of money, etc., etc.

#7. net profit

To calculate your net profit, take your total receipts minus your overhead and personal benefits. If you have a car through your office, pay your health insurance, etc., back up all of that to get a real picture.

And get your salary too. You want to know how much your practice is bringing you overall and compare it to previous months and years. You can add your salary and benefits back later for accounting and tax purposes.

Below are additional statistics that you need to keep track of so you can calculate the numbers in the top 7. These others, like collections and charges, tell you a lot about the health of your practice.

• visits
• fillers
• general collections
• insurance charges
• % of money collected compared to collected
• dollars charged for service
• Money spent on marketing
• number of conversions
• new sources of patients

Last but not least… create a weekly and monthly spreadsheet that lists all the statistics in this article. Once you’ve formatted this, it will only take a few minutes a day for you or your staff to enter the numbers at the end of each day.

Autoresponders automatically send a sequence of prewritten educational or promotional emails on a schedule you set. Autoresponders also track clicks and user activity in the body of the email. Successful internet marketers use autoresponders to automate their online business.

Every time an internet marketer wants to drive sales for their new product or service, they will send an email to their customer list and introduce their new product or service. Most of your email list subscribers, if you have built a relationship with them, will usually make a purchase within the first email or two. The rest of the email subscribers will receive a different set of emails tailored to increase their buying temperature. These subscribers require some time to develop their interest and confidence (as well as the motivation) to invest their money in what the internet marketer is trying to sell.

Autoresponders make it easy for an internet marketer to add their large number of prospects to the autoresponder email list. It is also possible to build a huge email list when subscribers opt into your email list. Autoresponders will help internet marketers understand what motivates their subscribers to take action. Once the internet marketer separates his subscribers into different groups, it becomes easier for him to send personalized emails to different groups. Subscribers to some group can buy any product by listening to the initial hype around the product. Some other subscribers are looking for how to get things that cost little or no money.

If you’re new to autoresponders, try investing in an autoresponder service like aweber.com or GetResponse.com. You can always get support once you’re a paid customer (most will also offer limited support for free trial offers, because they want you to become a paid subscriber)! The customer service representative will guide you step by step on how to set up your subscriber list and initial campaigns.

These autoresponder services will also have tons of videos that will teach you a lot about email marketing. Be sure to ask customer support about any upcoming email marketing-related webinar training they are hosting. Autoresponder services conduct webinar training almost every month and it is a great opportunity to learn more about burial marketing and email marketing.

Most people won’t give out their email addresses like in the past, so you need to give your customers something of value in exchange for their emails. If a person is looking for weight loss tips, then offer them in an informative video or e-book titled “Lose 2 Pounds Every Week By Drinking Homemade Juice Every Morning” or something similar. You need to offer something that sounds easy for them to do with fantastic results. NOTE: be truthful in your statements! Don’t offer an outrageous claim of success. Something like, “Take this pill every night, sleep 18 hours a day, and lose 900 pounds in a month, guaranteed!” You will look silly; you’ll look like you’re lying (which you are) and you’ll probably get in trouble with the authorities at some point in the near future.

If you are offering a solution that is easy for the client to implement right now and the client (who is overweight) sees the potential of your product (because they want to lose weight as quickly as possible with very little effort), you can convince them to try your product.

This means that you must have an effective subscription page for your new customers. To do this, you need to do research in your niche and find out what drives them; what is your greatest need; what is the motivation even to search for your product. Once you know what drives them, you can use the knowledge you learn to help sell them your product. Remember, you MUST deliver value to your customer. If you don’t deliver value to your customer (or what your customer perceives as value), you’ll soon be facing a lot of refunds and your reputation will be ruined.

Make sure that the first email you send to your prospect is always informative and helps solve the problem you are facing. Craft your first 2 emails in a way that the reader sees that you are really trying to help them. In your third email, write about the product you are selling. If you’re an affiliate of the product, you should always create your own mini sales page, as product owners’ sales pages often generalize to cater to customers in a broad niche. If you can find the core issues customers are facing, create a mini sales page and focus your sales letter on just that issue. Once they sign up to your email list, send them to the sales page of the affiliate product you’re promoting.

To be successful in internet marketing, you need to constantly improve your traffic sources and find new ones. You also need to learn how to write your emails in such a way that it builds trust and respect in the eyes of your customers; generate interest in your product and prepare your potential customer to make a purchase of your product or services.

Remember this rule: ALWAYS deliver value for your customer FIRST! Only then will you be financially rewarded in the end. If you focus first on the money aspect, most of the time you will lose what you were looking to achieve.

The symbol and the number are some of the most influential images when it comes to transmitting messages and communication. A symbol means more than one thing, and a number can mean the amount and what that amount is related to. Both are an excellent tool to achieve Astral Projection.

Holding an image in your mind is a mental practice that may be necessary to help you achieve Astral Projection. One of the ways I always explain the Astral Plane is through the mental visions of people’s minds. If you can focus your attention on a vision and hold it there for a long time, then you’re on your way. All you need is the desire and the methods to apply that desire.

Symbols infuse and convey emotion, information, understanding, subconscious meanings, and much more. They are art and science combined. Symbols are so powerful in the world we live in and most people have no idea how powerful they are. The symbols are alive. They have many meanings and they communicate those meanings effortlessly. They are portals of what they contain: Information.

They are ancient and important to the whole world. Words and letters are symbols, numbers are symbols, in fact it would be a difficult task to find any limitations you could put on symbols. Now we are going to apply symbols to Astral Projection. To do:

Choose a spiritual culture with which you identify. Then find a compiled list or collection of all the spiritual symbols associated with them. My favorites are the Egyptian, Irish and Druid symbols. Pick one that you are personally connected to and relate to. This will help you achieve a deep identity with the symbol that is necessary.

The quicker you can reconcile the fact that the symbols are alive, the quicker you can put them to a higher purpose than you already have. I suggest that you first choose a symbol that you are very attracted to and study it as thoroughly as you can. Consider the history of this symbol. Where did it originate if possible. Learn as many meanings as you can and understand that symbols can have hidden meanings or deeper meanings than what is obvious on the surface.

Re-create the symbol on paper. Keep it black and white throughout this process. Practice on paper until you can master it. Use whatever tools you can, rulers, compasses, whatever. Be careful when creating the symbol. Once you get it, carefully reproduce it again on a medium-sized white cardstock. This is the one you will use to enter the Astral Plane.

Keep this symbol always fresh in your mind and personalize any emotional response it evokes in you. Make sure that you can recall the image in your mind without any effort. Look at it for 15-20 minutes just before you sleep. This will implant it in your subconscious self.

Then create or buy another card of the same shape and size, just leave it blank. Then prepare whatever you normally do before attempting Astral Projection. Keep both cards with you, in plain sight. They must be next to each other. Once you have reached the desired state of relaxed, semi-conscious, trance-like state of mind, look through your symbol.

Basically, look at it like you’re looking at it for the first time. This is known as divination and it is very difficult to explain. Try looking at it and seeing what it means to you by appearing within it visually. Continue like this for several minutes or until you notice a change. In many cases, it will simply blur around its edges and become fluid. Once you get to this point, transfer your gaze to the blank card.

It should appear there but in a slightly different look. It will be the other way around. The symbol will be the color of the card and the card the symbol. It can also shine. This is the prelude to the astral world. It is the etheric body of the symbol. Once you feel comfortable enough viewing it and remain in control and in this state, your awareness will enter into the personal meaning of your symbol.

Mentally, your soul self will enter the essence of your symbol. Then imagine the symbol growing around you and let it take its own momentum. Once the momentum reaches its climax when you begin to recede, you will have crossed over to the Astral Plane. This will be a very successful type of Projection.

It will be of the nature of its symbol. So be aware of your surroundings and take note of your senses as well. Just learn and go back to the beginning. Don’t go around exploring. You will need to practice to learn and understand the laws of this place. Always return the exact opposite way to the one you entered. Just do or experience everything backwards.

Going back where you came from is important. Just reverse everything and feel once more inside your own body. Be aware of your body. Then record your entire experience in as much detail as you can. The more you put into it, the more you’ll get out of it. Astral Projection is very serious work and you must take it seriously.

As an internet marketer, keeping operating costs low and maximizing profits is your ultimate goal in your internet business.

To save costs and have a massive volume of traffic at the same time, writing an article helps you achieve it.

Compared to other forms of advertising for your products and services, such as search engine pay-per-click, writing articles is free and doesn’t have to cost you a dime.

You can see results just as fast by writing articles like paid traffic today.

In fact, writing an article is quite easy, if you can write simple and grammatically correct English.

Submitting to article directories is simple and is also easily accessible, although some may require some skill and you must show proof of your previous written work that has been published before.

If you don’t have the time and skill to write, you can hire a writer to do the writing for you for a fee. Normally, the fee is reasonable and affordable.

Even if you want to write the article on your own, you don’t have to start from the beginning. Maybe pay a token amount of money and buy some articles and rewrite them as your own.

As a beginner you may get some rejections but by writing more and submitting more to article directories you will gain experience and eventually results will show.

Ultimately, the main goal of publishing your article is for your prospects to find and eventually buy from you. If your article contains rich keywords and phrases that your visitors are searching for, they will soon be able to click on the link on the search engine results page.

In order to rank on the first page of the search engine results page, it is important that you try to submit your article to various article directories.

Some will give your article a higher ranking than others, due to the page rank of each individual article directory in the search engine.

So to get started with your marketing campaign, start writing an article to drive traffic to your website.

It’s also free.

When I started doing SEO years ago, it required very little effort to have a website ranked first in search listings. All you had to do was make sure you included your key phrase in the correct page tags on the web page. All of these on-page elements are still required and relevant, which is why on-page search engine optimization has barely changed; You’ll still need to tell the major search engines what your page is focused on.

However, it is off-page SEO (backlinks pointing to your website or blog) that tells search engines not what your website is related to (on-page optimization will achieve this), but how central your site is in terms of what it is about, as well as how it is more valuable than the rest of the competing websites.

So, here are the things you need to win at on page search engine optimization.

• You should have a lot of good and related content, a minimum of 700 words on each web page.
• Use your keyphrase and also variants of it once or twice in the content of the page.
• Include the key phrase in the tag