Swiroset.com

Powering future

Category Archive : Shopping Product Reviews

Prevent air bubbles and insect holes in concrete when casting cement stone molds

After over nineteen years in the concrete stone mold business, some of our customers and homeowners who use our molds to make DIY stones, pavers and tiles still have problems with air bubbles or holes in the molds. cast concrete products they manufacture. Nearly 100 percent of the time, it’s because they don’t follow the free, easy instructions provided with every purchase. So here are the instructions and techniques again in the form of a DIY home improvement article.

Is a release agent really necessary when pouring concrete? – We always suggest using some kind of release agent, even when using rubber moulds. The release agent will help extend the life of concrete, cement or plaster molds. Using a release agent will also make unmolding the stone, tile, pavers, or other items you’re duplicating easier and faster.

Make a homemade liquid release agent to use with plaster of paris, plaster for casting, and other plasters. When working with plaster, a simple mixture of one tablespoon of liquid dish detergent in one cup of water is a good release agent. Please note that different plasters offer different shrinkage properties. The less a cast shrinks, the more difficult it can be to unmold the cast item from a plastic or other semi-rigid mold. Be sure to read the package directions and properties of all plasters before choosing one for your project. We also recommend using a soapy release agent when working with rubber and plaster molds. Produces a cleaner release and a smoother finished part, plus helps prevent plaster from sticking to rubber molds, saving cleanup time and effort.

How to make a release agent for use with concrete and cement – There are several commercially prepared concrete release agents on the market. We currently offer our customers two types: a water-based and an oil-based release agent. We market it as a convenience to our customers. A light vegetable oil works almost as well as a commercial blend. Commercial communications may contain a suspended wax or other agents for ease of use or other benefits.

Regular vegetable oil is fine, and a “light” vegetable oil is even better. But don’t worry about that. The problem with air bubbles in concrete pours is rarely the type of release agent used; it is usually the amount remaining before dumping. Usually it’s too much release, or too much vibration being used to dislodge air stuck to the surface of the mold, or should I say between the mold and the freshly poured concrete. Have you heard the old saying about “too much of a good thing”? That is usually the problem. With too much vibration, you can introduce air bubbles into the mix. And excess vibration, especially when only pouring half the batch of concrete into the mold first, can certainly cause excess air.

How much oil should be left to cover the pan? – For best results, be sure to wipe most of the oil out of your molds before filling them with concrete. You should be especially aware of low crevices in the mold where oil can collect. You should just be able to see that there is a layer on the mold. Then fill your mold half to three-quarters full with your concrete mix. On a flat, level surface, lift each side of the pan about a half inch and drop it onto the table or other surface you’re using. If it is a larger mold, say over 12″ in diameter, raise it higher so that the center also benefits from the vibration. Do this about four or five times on all four sides. Then fill the mold to the final depth. This time, lift the four corners up one at a time four or five times, letting them drop down. Now shake the entire mold a couple of times in each direction to make sure the concrete is level. Cover with a sheet plastic and wait for it to harden.This technique allows you to dislodge air bubbles from what will be the surface of your stone.

Why is there air in my concrete mix? – Yes, having a certain amount of air in your mix is ​​really desirable…especially if the stone is for an exterior application. This is called air entrainment. It allows space for any moisture within the concrete to expand and contract in a frozen environment. This is called freeze-thaw. When you use our admixtures, there is actually an air-entraining agent in the admixture to put air into the concrete! However, normally the air entrainment in concrete and cement should only be 5%. That air really has little to do with the “bubbles” or what are called “bug holes” in the industry that appear on the surface of your stone casting.

Think how happy your arms will be now that they don’t have to vibrate that heavy concrete as much!

Ten tips for intercultural communication

Here are some simple tips to help you improve your cross-cultural communication skills:

Slow down: Even when English is the common language in a cross-cultural situation, this does not mean that you should speak at normal speed. Slow down, speak clearly and make sure your pronunciation is intelligible.

Separate questions: Try not to ask double questions like “Do you want to continue or do we stop here?” In such a situation, it is possible that only the first or second question was understood. Let your listener answer one question at a time.

Avoid negative questions: Many misunderstandings in communication have been caused by the use of negative questions and answers. In English we answer ‘yes’ if the answer is affirmative and ‘no’ if it is negative. In other cultures, a ‘yes’ or ‘no’ can only indicate whether the questioner is right or wrong. For example, the response to “Aren’t you coming?” it can be ‘yes’, which means ‘Yes, I’m not going’.

Take Turns: Cross-cultural communication is enhanced by taking turns speaking, making a point, and then listening to the response.

Write it down: If you’re not sure if you understood something, write it down and check it. This can be useful when using large numbers. For example, a billion in the US is 1,000,000,000,000 while in the UK it is 1,000,000,000.

Be supportive: Effective cross-cultural communication is, at its core, about being comfortable. Giving encouragement to those with weak English gives them trust, support and confidence in you.

Check meanings: When communicating across cultures, never assume the other party has understood. Be an active listener. Summarize what was said to prove it. This is a very effective way of ensuring that accurate cross-cultural communication has occurred.

Avoid Jargon – Even the most educated foreigner will not have a complete grasp of jargon, idioms, and sayings. The danger is that the words are understood but the meaning is lost.

Beware of humor: In many business cultures it is taken very seriously. Professionalism and protocol are constantly observed. Many cultures will not appreciate the use of humor and jokes in a business context. When using humor, think about whether it will be understood in the other culture. For example, British sarcasm often has a negative effect abroad.

Keep the etiquette: Many cultures have a certain etiquette when communicating. It is always a good idea to do some cultural awareness training or at least do some research on the target culture.

Intercultural communication is about dealing with people from other cultures in a way that minimizes misunderstandings and maximizes your potential to create strong relationships. The tips above should be seen as a starting point for greater cultural awareness.

Snow by Orhan Pamuk – Book Review

Over the course of a few snowy days in a small town in Turkey, we see a poet regain his gift, a coup topples the local government, and radicals of all stripes talk about how much they hate the West. Snow is a vision of a world that changes and remains perfectly still. A place where poverty and torture are normal everyday events. A place where young women who are forbidden to wear their veils have been committing suicide.

Not surprisingly, Orhan Pamuk’s cast of characters have different names than the ones I’m familiar with. There is a lot of talk about a great Turkish leader named Ataturk who I have never heard of. There are foods and drinks, like Raki, that are beyond my experience. For all the strangeness of him, I can still identify, at least a little, with the lovesick poet Ka, who is the hero of the story. Who among us has never been in love?

I find Snow wonderfully surprisingly entertaining as he keeps me dragging my Western self out of the role of reader and into the role of participant. As I listen to the horrible conditions in this horrible place called Kars, I find myself thinking good old fashioned imperialist thoughts. If we could just build a couple of Starbucks and a Home Depot, then everything would be better. Then, just as I’m thinking these nation-building thoughts, one of the characters will complain about how all the Westerners want to come in and change everything and make it like the West. Clearly, the speaker does not think this is a good idea, so I am forced to reflect, why not Will it be a good idea?

The novel is set up as a long story told by a friend. A friend who can’t help but give away snippets that are too juicy to wait for the right time and place. The omen takes the form of future perfect past-Her beautiful green eyes, one of which would be shattered by a bullet in 47 minutes, stared at Ka. Like the opening sentence of 100 Years of Solitude, a little of this goes a long way. I soon got tired of the narrator telling me what was going to happen and who was going to die and then going back to the mundane business of telling stories.

If Snow is my only window into the world of Turkish men, then it’s a world I’m glad to walk away from. They are a cold and murderous bunch in the small town of Kars. Or they are cowards hiding in their bases. Or they are rebels waiting for their own opportunity to kill and rebel. Women are victims who refuse to admit being victims. They all sit down to drink Raki and look out the window at the huge snowflakes.

There are two beautiful sisters in the story, each a perfect woman in her own way. Our sad sack poet falls in love with both of them at one time or another. He is amazed by their eyes, their faces, his big breasts and by the fact that one of the sisters is willing to run back to Germany with him. He falls head over heels for his bodies, so much so that he later finds a porn star who looks just like the sisters and buys all the tapes from her.

Germany is often mentioned in the story, apparently all Turks who want to escape from Turkey end up in Germany. The Germans don’t seem to like this. Germany also represents the West in the story, as the poet Ka is supposed to be a reporter for a German newspaper. This leads to all sorts of debates about what, exactly, this little speck of town should be saying to the West.

Snow’s format finally beats me. The whole story told as a long series of flashbacks within flashbacks and their endless predictions about what is going to happen, what has already happened, and how our poor narrator gets entangled in his own story following in the footsteps of Ka and falling in love with one of the Sisters themselves.

In the end, it is the story of an unimportant man, who writes unimportant poems and dies a meaningless death. It is better to leave closed the window that overlooks the small and desolate town of Kars. The larger issue of the dangers of Islam taking over the world is sidelined and ultimately forgotten. All the major ideas are ignored as the novel boils down to one man’s obsession and then slips past this man and is lost in futility. The snow had a lot of potential, but it was lost.

Dell Tablet

Dell has launched the new Latitude ST, expanding its range of tablets. The company claims to customize the tablet to the specific needs of the business or end user with certified applications and professional services. This ensures a safe and secure computing environment through Dell’s Flexible Data Protection and Trusted Platform Module. For example, the device is certified for use in Dell’s Connected Classroom solution for students, while for use by healthcare professionals, it’s certified for the company’s mobile clinical computing and electronic medical record solutions. Hardware-wise, the tablet features a 10.1″ capacitive multi-touch screen and is powered by a 1.5GHz Intel Atom Z670 processor with 2GB RAM and up to 32GB SSD (expandable to 64128GB). A 5.0 MP 720p display The rear camera along with 3G and Wi-Fi connectivity allows for Skype video calls, though we haven’t figured out how you can do that with a camera that isn’t facing the screen, photo sharing, network printing and an optional docking station.in Microsoft Windows 7 and claims a battery life of up to 6 hours with the 4-cell battery.The Dell Latitude ST is available for Rs 36,000 (plus local taxes as applicable), with a warranty of 1 year next business day You can upgrade the memory to 3 GB by paying an additional Rs 3,000 (plus tax), while the docking station can be purchased separately for Rs 8,000.

When asked, a spokesperson told us that “there is a compromise on compatibility with Win 8 [for Latitude ST] in the future”. Windows 8 support was also reported earlier, around the time that Dell had announced the tablet… so we expect a Windows 8 update for this tablet when Windows 8 hits retail shelves, though we are not sure if the update will be free of cost.

Dell’s new Windows 7 business tablet has reached Indian shores. The Latitude ST features the single-core Intel Atom Z670 processor, 2 gigs of RAM, SSD storage (32GB to 128GB SSD), and, as expected, features some integration for the business ecosystem. Latitude ST has a 10.1-inch capacitive touchscreen with layers of Corning Gorilla Glass. It comes with a stylus too. Along with the docking station, it has 3 USB 2.0 ports, one LAN, HDMI and audio out. For mobile connectivity, it has WiFi b/g/n, Bluetooth 4.0 and HSPA+ mini card. More specs: SD card reader, front camera capable of 720p streaming, 5MP rear camera, and A-GPS. Head here for detailed specifications.

Antivirus for Windows 10: Tips to decide which protection software is best for your PC

While Windows Defender is useful, it’s not enough protection for many PC users. To make sure you get the best possible security, you’ll need a full antivirus for Windows 10. It should be able to protect your system from a wide range of threats, from Trojan viruses to malware. The problem with some “free” antivirus programs these days is that they come packed with unnecessary features like unsafe unwanted software and browser extensions that could make your system even less secure. Free trials are fine, but ultimately you’ll have to pay a bit of money to get the best protection.

Did you know that more than 80,000 new malware threats are created every day? Removing them after they have already caused problems for your PC is not the best solution. For starters, you need a program that actually prevents the problem from occurring. It should also be updated daily to keep up with the protection against all new threats.

Low overhead is also important, especially if you have a cheap computer that isn’t designed to be powerful and fast. Not all antivirus programs for Windows 10 work as well as they should. You don’t want your system to get bogged down due to the program consuming all your system resources. When selecting a PC protection app, review the software’s system requirements. Take advantage of free trial offers to test the application on your workstation and determine if it will run smoothly and efficiently. Only commit to a solution when you’re sure it works exactly as it should without any issues.

The importance of customer service in an antivirus for Windows 10

Speaking of issues, troubleshooting and customer service are other essential considerations when it comes to antivirus for Windows 10. Choose a company that has a good reputation for technical support. There should be an extensive FAQ section on the website, as well as video tutorials, a forum, and more. Whenever you need live support, it should be easy for you to chat with a representative.

Renew license requirements before deciding whether or not to upgrade to a paid account. How many pieces of equipment do you need protection for? Most popular brands of antivirus products offer a variety of subscription and licensing options for one or more devices.

When it comes to ratings and reviews of PC security solutions, an antivirus for Windows 10 known for its reliability and good protection is Norton Antivirus. It offers industry-leading protection and is powered by one of the world’s largest 24×7 threat monitoring networks, all at one low price. For a little more, you can opt for Norton Security, which is also compatible with a mobile device.

For years, Symantec has been a leading name in the cyber threat industry. Save on your products using coupons on Norton Antivirus and Security solutions. Each Norton discount code can help you get a great deal on the products you buy online.

Challenges for a mobile application development company

India ranks second in the world, in the number of active mobile phone users. The number of people who own and use cell phones continues to grow. 1 billion smartphone users are expected to sell next year, doubling the number of PCs. With over 10 billion mobile internet devices expected to be in use by 2016, that’s 1.4 devices per person on the planet. According to recent research, moms spend 53 percent of their app usage time playing games on Android phones. On iPads, that’s 48 percent of your app time and on iPhones, 31 percent. “Moms are gamers too.” So, you can certainly experience its explosive growth.

But it is not as green as it seems. Starting and establishing a mobile app development business is a tough nut to crack. Some challenges faced by start-ups are:

  • Resource constraints: It’s not that corporations don’t have access to in-house programming talent, they usually do. However, most of that talent will have experience on the Windows side; not necessarily on popular mobile platforms like Android and iOS. Windows can and should be part of any discussion of mobile platforms. However, it is only separate and must be done on Android and iOS. But, let’s be honest. If you’re a 27-year-old standout mobile programmer, will you be looking for a job within a corporation’s in-house app development team? Or are you going to try to join one of the seemingly endless supply of mobile startups that seem sure they can make millions off the latest popular app?
  • Security: All mobile device manufacturers understand the importance of security and offer accommodations for it. Sometimes different mobile platforms provide varying degrees of compatibility to protect the data stored on the device. At the same time, not all mobile apps need the same level of security, and users don’t like multiple logins to access data on the device itself or back-end data. However, the responsibility of protecting data falls squarely on the shoulders of application developers, so they must build encryption into the application down to the file system level.
  • Collection and implementation of ideas: When you start a new business, the first point that matters is the objective evaluation. Compilation of all the ideas. And not just fall in love with those ideas. Doing rigorous study and research is also important. Refer experts and then make a decision. According to a popular business coach, “When you choose to open a business, your chances of success and satisfaction are greater if you love the work you do.”
  • What is your business model? Do you sell your own apps?
  • Finance: Most people assume that this is an easy ride, especially for someone whose father is already a billionaire, while whether he is an investor or his own father, he wants to see great projections before agreeing to invest in his new business. Regardless of the type of business you’re setting up, from a one-person, home-based operation to a high-tech manufacturing plant, you need to be clear about how much money you’ll need and where it will go. Get it.

Regardless of the challenges you will face. There are some important qualities that can lead you to success:

  • Appropriate platform – Your app must be optimized for a mobile user. Make sure your app is compatible and functional for all brands and devices.
  • Easy to use – Your app must look amazing. Even the best app idea could fail if it’s not packaged in a colorful and attractive way with full branding. Your app should be easy to install, easy to access, and easy to use. Sketch out how you think you’d like your app to work and spend time simplifying it.
  • Memorable and shareable – Your user should be left with a great impression. Use whatever design, copywriting, and interface techniques you can to make sure your user never forgets their experience. The most successful mobile apps are the ones that can be easily shared. Your app should have a feature that rewards users for sharing it with other users.
  • Spontaneous- Any application must be accessible for short bursts of user activity. If your app is only good for long, extended usage sessions, it probably won’t be successful.
  • Cheap – It’s a no-brainer. The cheaper something is, the more likely users are to download it. Try a free version along with a full version.
  • Demographic targeting: Know your audience. Not everyone in the world will want your app, so focus on the users who will.
  • Fun- Possibly the most important quality of any app is its level of playability. Take the time to entertain your users in addition to the main function of your application.

What is Android? How Android was born

Android is a Linux-based mobile operating system developed by the Google-led Open Handset Alliance. Android is mainly used on smartphones and tablets. Android is open source, meaning its functionality can be extended to incorporate new technologies as they emerge.

Android, Inc. was founded by Andy Rubin, Rich Miner, Nick Sear, and Chris White in Palo Alto, California. On August 17, 2005, Google acquired Android Inc. making it a subsidiary of Google Inc.

On November 5, 2007, the Open Handset Alliance publicly announced its first product, Android, a platform for mobile devices based on version 2.6 of the Linux kernel.

Android provides a wide spectrum of applications and services to its users. Users can fully customize their mobile phones according to their interests. The first mobile phone to use Android was the HTC Dream, released on October 22, 2008.

These are some features of the Android operating system.

  1. Design: Design is mainly based on VGA, 2D graphics library and 3D graphics library based on OpenGL ES 2.0.
  2. Storage: SQLite is used for data storage.
  3. connectivity: Android supports GSM/EDGE, IDEN, CDMA, EV-DO, UMTS, Bluetooth, WI-Fi, LTE, NFC, and WiMAX connectivity technologies.
  4. multilingual support: It supports multiple languages.
  5. Messenger service: Android supports SMS and MMS, including threaded text messages and Cloud-to-Device Messaging (C2DM).
  6. Web navigator: Primarily based on the open source WebKit layout engine and Chrome’s V8 JavaScript engine.
  7. java support: Most applications are written in Java but run on Dalvik, a specialized virtual machine designed specifically for Android.
  8. media support: Android supports WebM, H.263, H.264, MPEG-4 SP, AMR, AMR-WB, AAC, HE-AAC, MP3, MIDI, Ogg Vorbis, FLAC, WAV, JPEG, PNG, GIF, BMP, and WebP media formats.
  9. hardware support– Can support a wide variety of hardware, including video/still cameras, touch screens, GPS, accelerometers, gyroscopes, barometers, magnetometers, dedicated game controllers, proximity and pressure sensors, thermometers, accelerated 2D bit blits, and 3D graphics accelerated.
  10. multitask: Android supports multitasking.
  11. multi-touch: Supports multitouch natively, but was previously disabled at the kernel level. Google released an update that enables multi-touch natively.
  12. external supportNote: Most Android devices now support microSD slot and can read microSD cards formatted with FAT32, Ext3fs or Ext4fs file system.

There are millions of apps available for Android that can be downloaded from Google Play, formerly Android Market. The latest version that is available for phones is Android 4.0.4 Ice Cream Sandwich.

Tips for shoveling snow safely

Shoveling snow is a difficult and potentially dangerous task. By preparing properly and understanding the safest ways to shovel, you can avoid back injuries and make shoveling a little easier.

It’s also important to understand that shoveling isn’t for everyone. If you have a heart condition of any kind or have had a heart attack, then you should not shovel. It is also recommended that people who are physically inactive or who get little exercise refrain from shoveling. The stress that shoveling can put on your heart is very real, and sudden stress on the heart of an inactive person could cause a sudden and serious problem.

prepare properly
o Avoid caffeine and a large meal just before shoveling, both of which can increase stress on your heart.
o Dress warm: wear cotton socks, insulated and waterproof boots, and a warm hat that covers your ears. Also wear gloves that aren’t too bulky so you can get a good grip on the shovel.
o Carry a large water bottle with you outside which will help you remember to drink and make it more convenient as you won’t have snow trails inside your house when you want to go for a drink.
o Be sure to stretch and take a brisk 1-2 minute walk to get your heart racing. In fact, it will make shoveling easier.

Tips for shoveling snow
o Choose a plastic scoop instead of a metal scoop. Plastic paddles are lighter and therefore easier to use.
o Spray a silicone lubricant on the paddle blade. This will make the snow slide off and also prevent it from sticking.
o Don’t throw snow over your shoulder; the safest way to shovel is to push the snow away from you.
o Paddle safely by bending your legs slightly at the knee, letting your thigh muscles do most of the pushing and lifting work; this will reduce the strain on your heart and back.
o Use a shovel with a smaller blade. This will limit the weight of the snow that you will push and therefore limit your chances of getting injured.
o If you’re home during the beginning of a heavy snowfall, consider going outside to shovel after a few inches. Going out a few times to shovel can be inconvenient and cold, but in the end it will be easier and faster than shoveling many inches of heavy snow.
o The safest way to paddle to avoid injury is to always slightly bend your knees and gently lean forward.
o STOP PADDLING IMMEDIATELY IF YOU FEEL SLIGHTLY WEAK OR DIZZY OR IF YOU CAN’T CATCH YOUR BREATH.

after shoveling
o Be sure to rehydrate, especially if you didn’t drink enough fluids while paddling.
o Warm up with a protein-packed soup (such as chicken noodle soup or lentil soup with vegetables). Not only will you warm up quickly, but you will also quickly feel your energy level return to normal.

Follow these snow shoveling tips for easy and safe shoveling. If shoveling snow isn’t for you or you just don’t have the time or energy to do it, then consider hiring a snow removal service to do it for you.

Cover Letter Sample Alert

In America we refer to it as a cover letter, in Britain they refer to it as a cover letter. Is the same. The main purpose of the cover letter is to get you that interview. It is sent with your CV, which for those who don’t know means curriculum vitae and is the British version of a CV. A cover letter sample is going to do the same thing that a cover letter sample does and that is essentially nothing. A cover letter sample doesn’t contain the IT factor necessary to get you in the door.

Regardless of whether you’re American or British, you still need a good cover letter. We all know that a hiring manager’s time is valuable and spending it reviewing resumes (or CVs) is not how they want to spend their time. They’re looking for reasons to cut the stack of resumes on their desk in half. For example, most of the time, if there is no cover letter, you don’t even look at the resume. This is standard practice in America and also in Britain, even worse, if there is a cover letter, it is poorly written and does not relate to the company or the position at all. You risk finding yourself in that situation if you use a sample cover letter that is not yours.

The key point in writing a good cover letter is to stay focused on the bottom line of landing an interview. You should not be afraid to ask for that interview. Don’t do what most job seekers do these days and that is wait and hope you get a call after your resume is read. You will probably be waiting a long time. You want to make sure there is no question that you will be called in for an interview. Start by addressing your letter to a specific person. Addressing it to a “mr or ma’am” or even worse “to whom it may concern” is a sure way to earn a ticket to nowhere fast.

.Focus on the company and what you can do for the company. You’re going to have to do your research for this one. Focus on showing the company that you understand them and their needs. Focus on selling yourself as the solution to their hiring needs. This can make a big difference to a hiring manager. Show that you have a real interest in the company. There is no way a cover letter sample can do that for you. No matter how much you adjust one, it’s just not worth it. Instead of wasting time trying to modify a cover letter sample, just write it yourself. It is much less of a headache and an annoyance.

You also want to focus your resume a bit. You must show in your cover letter that you meet your qualifications. You not only know them, you know them better than anyone. You need to sell yourself. You need to show the hiring manager that interviewing you is in the best interest of the company. You want to keep this simple but impressive. You don’t have to review every aspect of your resume. List only those that the hiring manager would want to know about. How can a sample cover letter do that for you? There is simply no amount of tweaking you can do to a sample letter that will get it right. Your letter will look rushed, disorganized, and worse, unfocused. Your cover letter sample would be on its way to quickly becoming a friend of the trash can or the shredder.

You are going to end your cover letter by making yourself available for that interview. This is the central point of your cover letter. The interview is the opportunity you need to get the job. You are probably eager to hear from them and let them know that it is not a crime. You want to give them many options to communicate with you. Don’t be afraid to ask for an interview. Don’t be afraid that the hiring manager will say no, it’s not the end of the world.

American or British, applying for a job is something everyone does. You really want your cover letter to stand out from the rest and make a good impression on the hiring manager. Your cover letter is the preview of your CV. You leave your footprints everywhere. You will never find a sample cover letter that has YOU written all over it.

7 Tips for Hosting a Successful Live Event

In this age of online connections, live events continue to be an essential part of branding and business building. Hosting a live event gives your brand and business the opportunity to stand out from your competitors. In this way, you can have a deeper and more significant brand-building effect on your consumers that is more effective than indirect, media-focused marketing efforts.

However, with so many innovative events around the world, companies and event professionals must increase their efforts to ensure that the event they organize is attractive to their target audience and meets their objectives.

The live events industry is booming, so much so that the US Bureau of Labor Statistics predicts the events industry will grow 44% between 2010 and 2020, outpacing most growth predictions for other industries. Still, the stakes are still high when hosting a live event. They are very expensive to put up and require a great deal of planning, even if they only last for a weekend.

These are the tried and tested best practices for hosting a successful live event.

Audio

Audio is the number one component when it comes to hosting a successful live event. No matter the size or type of event, leading event companies know that you should always strive for great audio; otherwise, you will lose the interest and attention of your audience.

Most of the time, microphones will be part of the setup, so plan to test each and every one of them early enough so that your audio engineers have time to work out any issues that may arise, paying particular attention to interference from wireless frequency.

Also, get in the habit of using fresh wireless microphone batteries for each event. If you’re using a webcast audio source, make sure it’s clean and audible.

If your event is going to include remote presenters, schedule a test round with each of them, as most won’t use a high-tech setup and instead use a basic headset microphone or even a phone connection.

Video

In recent years, live video has proven to be the dominant form of marketing and, when used correctly at events, increases audience engagement. Live video at events offers brands and businesses the opportunity to take advantage of this engaging tool, bringing you and your customers together.

Just like in a TED Talk video, plan on having multiple camera angles to create a cinematic experience. Capturing raw moments and different perspectives helps everyone feel closer to the action.

The power of video is elevated by the fact that you can stream your events to audiences around the world, increasing your live audience and improving the results of the event you’re hosting. Footage of speakers, panels, or performers can later be turned into content (such as webinars) to promote your next event.

visuals

In addition to the power of audio, images add an extra component to the story you’re telling. The level and complexity of the images will vary depending on your brand aesthetic and the nature of the event; however, in all cases, some kind of visual material should be used.

Moving backgrounds are a great way to add an extra dimension, as subtle movement slightly enhances everything that’s happening on stage. For a more extreme viewing experience, LED lighting rentals are the way to go.

Another idea is to incorporate your brand or business logo into the look of the event. In general, you want the space that your event occupies to become an immersive environment.

processing fees

When selling tickets to your event, you may encounter credit card or ticket processing fees. Depending on the company, these can range from 2.5-3.5% and may have an additional flat fee per ticket.

Be sure to include these additional charges in the price, rather than adding them to the bottom. Psychologically, customers would rather see a slightly higher ticket price than have a load of additional fees added at the end.

coming

Selecting a location and venue for your event is a question that can take a lot of brainstorming. First, consider the niche your event is in and what features (if any) your venue should have for that niche.

Once you’ve selected a location, don’t just focus on the positives, but also consider its limitations. Ask about power capabilities, whether certain things will set off smoke alarms, the weight capacity of the roof, etc. – go over all the little things that could turn into big problems.

In the days and weeks leading up to the event, make sure your core team members get to know the venue. When everyone is running around trying to put everything in its place, knowing the fastest routes from A to B will feel like a blessing.

Wherever you decide to host your event, make sure there are plenty of charging stations. You want everyone to tweet your event #hashtag all day!

technicians

When dealing with product and service providers, the most important tip of all is to engage the right attitude. You want to make sure the people you’re going to be working with are the cream of the crop.

Organizing and hosting these events can be a bit of a hassle and intensely stressful, which can only get worse if the people in charge of audio, lighting, staging, and set-up haven’t been listening and can’t remember what to do. A good, energetic and motivated attitude goes a long way.

Don’t forget to make sure you reward your crew with good food! It’s amazing how much more motivated people can be when the reward for hard work is a tasty snack or meal.

feedback

Once your live event is over, be sure to ask attendees for post-conference feedback. This is the key to ensuring that the next event runs smoothly and is more impressive than the last. If you don’t ask, you may never know that the chairs were uncomfortable, that there were too many overlapping panels, or that the coffee machine was never full.

Pro tip: Since you’ll probably need to sleep for three days after the event is over, prepare your post-event emails and surveys before it even starts. Check that all links work and leave room for any images you can add from the event before you hit submit.

By hosting a successful and engaging live event, potential customers can begin to develop a relationship with you, increasing the chances that they will buy from you in the future.