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Small businesses cannot ignore the power of direct mail marketing and email marketing. Of course, both have their advantages and disadvantages. But, both are efficient and profitable.–effective way to find new customers, make new sales, upsell current customers and stay connected with existing customers. And best of all, both marketing methods can be easily implemented into the marketing plans of even the smallest businesses on a tight budget. Here’s a quick overview and comparison of both methods.

direct mail marketing

Direct mail marketing is not dead. It’s still as powerful as it’s ever been. One of the great things about direct mail marketing is that you have the ability to get your message into the hands of your prospects.

1. More responsive receptacles

Many people still do not use email. Besides the fact that people will probably spend more time reading a postcard or letter than an email. Putting a beautiful postcard or envelope in the recipient’s hand can be a powerful tool. As long as you design your marketing material in a way that grabs the reader’s attention, they will read your message. Much of the email marketing that arrives in a person’s mailbox is so poorly designed that much of it gets ignored. Make your piece stand out from the rest, and they will read your message.

2. It can get expensive

If you don’t target the right audience, you’ll be wasting time and money. Sending marketing materials directly to specific people at specific addresses will keep your costs very low and greatly improve your chances of making a sale.

3. It can be very time consuming

Building a mailing list and designing amazing marketing materials to send out takes time, thought, and money. But as a small business, you should always be adding to and improving your mailing list and marketing materials. Since the first day. Many small businesses, home-based businesses, and professional practices will live or die on the quality of their mailing list and marketing materials.

Junk mail

Email marketing is incredibly cheap, fast, and easy to implement, but it won’t replace direct mail for long. One of the best things about email is that it’s trackable. This data can be used to analyze open rates, links clicked, and conversion details. All of this data can help you fine-tune your email content and message.

1.Very economical

You can easily start an email list and not spend a dime. But getting email addresses from someone beyond your current customers can be time consuming. But eventually you will build a bigger list. Then you will need an email service company to manage and send your email messages. Many of these service companies have a free plan to manage up to a certain number of addresses.

2.Very fast

Once your emails are designed and set up, you can send a mass email in a few minutes. Your recipients will start opening your email a few minutes after you send it. You will start getting visitors to your website a few minutes later. Incredibly fast.

3. Very convenient

Providing clickable links to your products and services makes an email very convenient for recipients. These links allow recipients to quickly understand what your email is trying to tell them and sell them. This speed is one of the main reasons most of us enjoy emailing.

What is best for your small business?

Don’t be afraid to use both methods at the same time. Direct mail might work better for some of your potential and current customers. Email might work better for others. Each method has several similarities and several important differences. You will need to decide which method, or both, is best for your small business. The reality of the situation is that direct mail and email marketing are a perfect match for each other. Each method makes up for the shortcomings of the other. Used together, they create a powerful tool to use in your marketing plan.

Here are some questions to ask yourself

Is your communication time sensitive? Do you have a budget to work? How much explanation do your prospects require? Do you have a good mailing list for one method or both? Have you already asked your current customers to join your email and mailing list? Are some, most, or all of your customers online?