Electronic press releases for authors
A well-produced online press release can increase an author’s speaking engagements, improve book sales, and expose you and your book to massive target audiences on the Internet.
As an author, you need to prepare Internet press releases because many print publications that include book reviews have also become online publications; and many publications today are only online. Publishers of none of these publication formats are likely to welcome traditional print news releases as warmly as publishers of print publications have in the past.
When preparing press releases for online distribution, traditional press release preparation rules should be followed if you intend to turn such advertising into a means of securing public speaking events. Publishers aren’t interested in promoting an author’s latest book unless that book promotes an innovative way to improve people’s lives. In other words, be sure to promote yourself and frame your message in a press release that makes it seem newsworthy so the publisher will see it as interesting to a large number of their readers.
So, as you can see, before your press release reaches the readers of the publication you’re soliciting, your message must interest the editor. As you go about preparing your online press release, you need to give the editor and the audience reasons to continue reading your press release. Good writing skills and knowing how to build a press release are the first and most important ingredients in creating strong news stories, electronic or print.
Before you start writing press releases, set some standards: 1) make a list of the facts related to the news you’re publishing, 2) figure out how to present those facts to an editor, and 3) determine an effective method for framing what you’re publishing. want. you have to tell the readers of the publication you are pitching to. Please continue to refer to their standards as you write and produce your online press release.
Your introduction to the press release should be a brief “what’s your news” statement. For example, “Author’s new book illuminates old angles on historic photographic preservation.” Assuming that the audience understands the photographers, the protagonist can interest them. In the second statement, he gives the author’s name and a brief summary of the book.
Now you need to show the publisher your connection on a personal level with your readers. Using the photographer’s hook, talk to readers about historical family photographs. Almost everyone has family photos and hardly anyone knows what to do with them or how to share them. You can connect with readers on whatever topic your book is exploring: fishing, biking, relationships, kids, stamp collecting, or other topics. You can find a connection if you think about it. And finding connection with readers is the first step in finding connection with people in groups who will invite you to talk to their organizations about your book.
When the traditional press release writing requirements are met, you can move on to preparing press releases online. For those preparing electronically for print publications, there are a couple of rules. Submit the text in a WORD document. To give the editor some options, please submit more than one clear, good quality photo in 300 dpi.jpeg format. Do not embed images in the text. Image embedding causes technical issues and we all know what happens with problem submissions. Send images and text in separate files, which can be done as email attachments.
If you have a website or publish articles in ezines, you may want to investigate PDF (Portable Document File) or html formats. With PDF, you can design a stand-alone document that can be uploaded to your website or emailed to your list. With the html format, you can embed a video into your web article, along with text and still images.
Remember, don’t overwrite your text. Using too many descriptive words may increase the word count of your press release, but it will not increase its value. In most cases, adjectives and other flowery descriptions are throwaway words and phrases for publishers. Also, it is a challenge for search engines to locate the keywords in your post. Take a look at press releases, SEO and keywords for additional ideas.
The most basic rule of writing to secure public speaking engagements is to provide contact information: name, address, phone, fax, email, and website address. Failure to do so can land your electronic press release on the side of the cyber highway as unread garbage where no group is looking for public speakers.