How to convert each FSBO listing into at least 2 additional closed sales
Working with an FSBO vendor can be very rewarding, however once we are done with that list, we need and want more FSBO vendors to work. You can convert each FSBO seller into more closed transactions by following several repeatable steps in each and every transaction that will uncover more FSBO sellers and bring you buyers for your other properties.
More FSBO Ads Helping a FSBO Salesperson
Often times, it is a valuable piece of information that is shared with a seller or buyer that puts them on edge when deciding to work with you. One of the most powerful ways to get more FSBO listings very quickly is by taking just 1 FSBO listing. If it works properly, 1 FSBO listing can become 5 or more FSBO listings very quickly.
This can be done by making sure to share the experience with as many people as possible. Some immediate ways to collect FSBO inventory is by taking the following actions:
- Call all your current FSBO prospects and share – That’s right, share with them that you are helping one of “yours”. FSBOs often like to stick together and if they know that you are helping one of “their own” this will allow you to get additional FSBO listings.
- Update your website with the new FSBO listing, whether you have a blog or website let the world know that you are helping a new FSBO seller. Be sure to tell the “story” of how it all happened.
- Get the FSBO vendor to record a “Why did I choose to list” message. Do this as quickly as possible in relation to the FSBO. Preferably, ask them to record it on a system that allows you to put it on the Internet so that even more people can listen to it. At the very least, it should be recorded on a direct line that people can call and listen to.
Unlock the Power of Buying Prospects at FSBO Properties
Buyers are often overlooked as many real estate agents see them as a “hassle,” but the reality is that they are needed to close a real estate transaction. Even if you don’t want to work with buyers, you can always recommend them. In all of your FSBO listings, I would recommend the following to generate more buying leads:
Free Hotline – People love to call these hotlines even today to find out where the technology is so they can hear about the property and what the property details are.
Text-to-phone service: These services are becoming popular and give buyers the ability to send text messages, using their cell phone, to obtain information about a property. This allows buyers to quickly and easily view property details and the agent receives the user’s cell phone number for follow-up.
Of the buying leads you generate, there are at least 1, if not 2, buyers in the group who will buy within 60 days as long as you follow up on them.
FSBO listings can be hard to come by if you don’t follow a system and pattern for success. I recommend that all my agents treat each FSBO like gold and not only to help the FSBO seller, but to find other highly motivated clients that they can help in the next 60 days.