Why now is the best time to start a small business
Why now is the best time to start a small business.
At no other time in history have entrepreneurs had the ability to reach so many people around the world with what is available to them.
Through social media platforms like Twitter, Facebook, LinkedIn, YouTube, and Google+, you can connect with thousands upon thousands of people for free. Friends in turn tell friends and you can spread the word about your business like never before.
In the old days, you would spend money on advertising through direct mail, radio and newspaper ads, to name just a few. He would just send his message and wait for people to respond. Trust me, I know. I remember sending out 3,000 letters that cost me a fortune in printing costs plus postage. A person called me. I was shattered.
These days, it’s different.
There has been a big shift towards online business instead of having a store on the high street. It is much cheaper. Why?
- There’s no big lease hanging over your head
- Your costs are extremely low when all you need is a computer connection, a website, a phone, and a great attitude.
- Wages: Outsource overseas for as low as $2 an hour.
- You can automate your business once you implement the systems
- Depending on your business, you can work anywhere in the world and not be part of the 9 to 5 rat race.
The world is increasingly connected through computers and smartphones. The growth has been phenomenal. More and more people are shopping online. You can benefit from this too.
No more local businesses. You can sell your product all over the world without moving an inch.
That is why now is a great opportunity to start a small business.
You can advertise with videos using your laptop or smartphone instead of a fancy studio setup. Within minutes, your message can be spread, whereas before you needed to go on TV to do so. What is best is that people give you permission to send them your message. People are sharing this information with their friends. You can access an online community.
Other ways to spread your message are through blogs, podcasts, apps, mobile phones. His leverage is incredible. Combine this with off-page marketing; you can have a serious business like no other time in history.
Don’t you want to quit your job? No problem. Go to your computer after work. Check your company emails during your lunch hour. You can have the best of both worlds. You don’t need to be anywhere else. As long as you can access your email, you can be in business.
No clients? You can use affiliates to get your message across. They already have a list of people with whom they have a connection. You can promote your product through them.
You can create your own database from scratch. Offer value to people and they will gladly give you permission to talk to them.
Experience? You don’t need it. There are thousands of people who can help you no matter what. Everything you need to know is at the click of a button. The resources we have today thanks to our good friends at Google make it easy to learn everything you need to know.